LONDON: The Saudi General Entertainment Authority has launched its 鈥淐reative Journey Around the Kingdom鈥� initiative in partnership with MBC Academy.

The aim is to discover talented individuals from across the Kingdom in order to boost the country鈥檚 media and entertainment industry, in line with the goals of Saudi Vision 2030.

So far, from 1,687 applicants, 77 people have been chosen by MBC Academy and the General Entertainment Authority to take part in the scheme. Twenty of those participants hail from Tabuk, 18 each from Jazan and AlUla, and seven from Jeddah.

The search will continue in Taif from August 16 to 18, before moving on to Qassim, Al-Khobar, and finally Riyadh.