LONDON: Egypt鈥檚 media regulator has demanded that Netflix and other streaming services adhere to its 鈥榮ocietal values,鈥� joining six Gulf Cooperation Council states in threatening the platform with legal action over the issue.

In a government statement on Wednesday, Cairo said that streaming services should comply with 鈥渟ocietal principles and values of the country they are streaming in.鈥� Egypt also warned platforms, including Netflix and Disney+, that authorities would take 鈥渘ecessary measures if they air content contradicting values of the society.鈥�

The Egyptian ultimatum came one day after a GCC special committee called on Netflix to remove offensive content from its platform or risk litigation.

Esra Assery, chief executive officer of the Saudi General Commission for Audiovisual Media, said: 鈥淎ll legal measures will be taken to protect the Kingdom鈥檚 sovereignty, citizens, and residents from any intellectual attack aimed at affecting its societies, values, safety of upbringing their generations and protecting them from harmful content.鈥�

It is not the first time that Arab countries have asked streaming platforms to take down content viewed as violating society standards.

In January, Netflix鈥檚 first Arab movie 鈥淧erfect Strangers鈥� sparked controversy with critics claiming it threatened family and religious values and encouraged homosexuality.

Egyptian lawmaker Mostafa Bakry suggested that Netflix should be banned from the country and called for an urgent meeting in parliament to discuss the situation.

And in June, the UAE and 13 other countries banned Pixar鈥檚 鈥淟ightyear鈥� for violating media content standards.

Films such as 鈥淲est Side Story鈥� and 鈥淒octor Strange in the Multiverse of Madness鈥� were also banned in various countries throughout the region, including the UAE, for including trans and homosexual characters.

The UAE later removed the ban on 鈥淒octor Strange in the Multiverse of Madness,鈥� opting instead for a minimum 21 age rating.