DAVOS: ChatGPT, the artificial intelligence-powered natural language processing tool, will exacerbate the global problem of disinformation, Arthur Gregg Sulzberger, the chairman of the New York Times, said during a panel discussion at the World Economic Forum Annual Meeting on Tuesday.

鈥淎 lot of this will not be information that is created with the intent to mislead, but based on everything I鈥檝e read, I suspect we are going to see huge amounts of content that is produced, none of which is particularly verified (and) the origins of which are not particularly clear,鈥� he added.

鈥淚 think we are getting to a point where tools are going to make it harder and harder to solve this problem.

鈥淲e need to address this information crisis but we also need to rebuild an ecosystem that is weaker than ever.鈥�

He added that to tackle the crisis, the media has 鈥渢o go back to first principles, which is if you do not want bad information, you need to crowd it out with good information.鈥�

Seth Moulton, a member of the US Congress representing Massachusetts, said he believes that 鈥渢here is a hunger for the truth,鈥� which means 鈥渢he market will be even bigger for the machine that can identify disinformation than for the machine that makes it easier to write your fourth-grade history paper.鈥�

He added that accountability should be sought and enforced to achieve 鈥渟ome level of public safety,鈥� explaining that the principles of a free press have been 鈥渆stablished for traditional media, that we have accepted for a long time, and we are just having trouble translating those to the social media world.鈥�

The panelists, who were discussing the dangers of disinformation, agreed that, to some extent, consumers of news are aware of the existence of what Sulzberger described as a 鈥渂roader mix of bad information that is corrupting the information ecosystem.鈥�

鈥淭here is no doubt that society seems to have, at some level, accepted how much the information ecosystem has been poisoned and I think it is going to require real, sustainable efforts from the platforms, political and business leaders, and consumers themselves, to reject that,鈥� he said.

Jeanne Bourgault, the president and CEO of media organization Internews, said that 鈥減eople are also getting used to navigating (disinformation) a little bit better.鈥� To illustrate this, she highlighted the 鈥渦nbelievably complicated information environment鈥� in the Philippines and added: 鈥淵et, people were able to find the information they needed.鈥�

She said one of the 鈥渕ost worrisome鈥� disinformation trends is 鈥済endered disinformation,鈥� and that 鈥渢hese types of stories hit women so much worse 鈥� women politicians.鈥�

She added: 鈥淚t has been proven across the board that women online get harassed, and online harassment becomes offline harassment very, very quickly.鈥�

Vera Jourova, the vice president of the European Commission for Values and Transparency, said: 鈥淭o legislate on how the digital space should look is a pretty daring exercise.鈥�

She explained that this is because legislating bodies must ensure that any rules that are introduced cannot be abused.

Sulzberger agreed that 鈥渢erms like fake news were greedily gobbled up by autocratic regimes 鈥� and aspiring autocratic regimes 鈥� who then passed laws that they claimed were banning 鈥榝ake news鈥� 鈥� but were actually banning the scrutiny and accountability provided by an independent press.鈥�

Jourova suggested three main steps that could be taken to address the disinformation crisis, the first of which is to 鈥渕ake sure the disinformers do not find the feeding ground, the society which is willing to get brainwashed.鈥� To achieve this, she stressed the need to make citizens 鈥渕ore resilient through education and the work of professional media.鈥�

The second step, Jourova said, is for the representatives of democratic governments to improve communication strategies, while the third involves proper regulation.

鈥淭he content that is illegal offline has to be treated as illegal online, such as terrorism, political extremism and hate speech,鈥� she said, adding that 90 percent of requests to Facebook for the removal of content come from government bodies.

Jourova urged citizens to be more demanding of the truth and to 鈥渓ook into what is promised in political campaigns鈥� because they 鈥渁re full of lies and unreachable goals.鈥�