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Global AI device ecosystem company Honor has officially announced its entry into the Bahrain market with the launch of its highly anticipated 400 Series. The launch event, held in collaboration with Future Communications Company, Honor’s exclusive distributor in Bahrain, welcomed more than 80 guests including leading retailers and telecom operators.

The event marked a significant milestone in Honor’s regional expansion strategy and introduced Bahrain to the brand’s latest innovation in AI-powered smartphones. During the event, Laurence Li, general manager Honor GCC, outlined the brand’s global achievements, rapid growth across the region, and its long-term investment strategy for the country.

Sayed Ali Kamel, senior business development manager at FCC, expressed strong confidence in the Honor brand and reaffirmed FCC’s commitment to working closely with all channel partners to ensure successful market penetration and growth.

The highlight of the event was the introduction of the Honor 400 and 400 Pro — both equipped with advanced AI capabilities including the industry-leading 200 MP AI camera and the new AI Creative Editor, designed to revolutionize mobile photography and visual storytelling.

The Honor 400 is available in two storage variants: 12 GB + 256 GB at 154.9 Bahraini dinars ($410), and 12 GB + 512 GB at 174.9 Bahraini dinars.

The 400 Pro, offering enhanced features and performance, is available in a 12 GB + 512 GB variant at 279.9 Bahraini dinars.

Both devices come equipped with MagicOS 9.0, Honor’s intelligent user interface based on Android 15, and feature a 6,000 mAh battery with ultra-fast charging. The Pro variant also boasts IP68 and IP69 water and dust resistance for added durability.

With a strong focus on innovation, design, and user experience, Honor aims to offer Bahraini consumers premium, AI-powered smartphones that empower creativity, productivity, and seamless connectivity.

Baheej, ������Ƶ’s emerging destination developer and a joint venture between ASFAR, the Saudi Tourism Investment Company and a Public Investment Fund company with the Tamimi-AWN Alliance, has announced the fourth component of its transformative Yanbu Waterfront Project: a 34-room boutique wellness resort that brings together ancestral wellness wisdom and contemporary design inspired by the region’s seafaring heritage.

Nestled on the tranquil shores of Yanbu, this intimate sanctuary will feature private sea-view cabanas, immersive wellness programming, and a signature spa designed as an architectural homage to the pearl, once a precious treasure of Yanbu and a symbol of renewal and serenity.

Norah Al-Tamimi, CEO of Baheej, said: “This project is a reflection of Baheej’s vision to enrich Saudi destinations with meaning, not just infrastructure. Our wellness resort is more than a place to stay — it’s an experience crafted around the values of balance, beauty, and belonging. We believe it will become a new symbol of Yanbu’s evolving identity as a serene coastal escape.”

Envisioned as a journey and offering guests opportunities to reconnect with self and place, Baheej is developing the resort with curated experiences that include meditation at sunrise, movement rituals inspired by coastal rhythms, and wellness treatments rooted in Arabic healing traditions and native ingredients.

“The design, developed by Spectrum Architecture, draws deeply from the soul of Yanbu,” said Stefano Lopez, senior director at Baheej. “It reinterprets the poetry of seafaring traditions and the calm resilience of the sea into a space of reflection, comfort, and transformation.”

Lopez also noted that the official brand of the resort will be revealed later this year, hinting at its distinctive Saudi character. “We want to create a brand that resonates with our domestic travelers — one that brings generations of Saudi heritage and wellness practices to the forefront of contemporary hospitality,” he said.

This launch marks a further step in Baheej’s mission to transform Yanbu into the gateway to the Red Sea Riviera — a new destination narrative that fuses nature, culture, and community. The wellness resort joins a growing collection of destination-defining assets developed by Baheej in Yanbu, including Cloud 7 Lifestyle hotel by Kerten Hospitality, Kaynuna Beach Escape and the upcoming Jaba Tour Center and Diving Club.