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Athar Festival hosts 4 academies to train next generation of creative talent in Saudi

Athar Festival hosts 4 academies to train next generation of creative talent in Saudi
The festival took place on Nov. 5-6 with the academies featuring from Nov. 3-6. (X/@Atharfestivalsa/File)
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Updated 07 November 2024

Athar Festival hosts 4 academies to train next generation of creative talent in Saudi

Athar Festival hosts 4 academies to train next generation of creative talent in Saudi
  • 2 academies designed for students, 2 for industry professionals
  • Focus on creativity, marketing

DUBAI: The second edition of the Athar Saudi Festival of Creativity opened on Tuesday at the Crowne Plaza RDC in Riyadh.

Hosted by the UAE-based Motivate Media Group and communications consultancy TRACCS, the event featured 100 regional and international speakers and several training initiatives.

One such initiative was the Young Talent Academies, which boasted four academies aiming to foster talent in the creative and marketing fields in Ƶ.

The four academies were the Student Creative Academy, in partnership with regional advertising group Middle East Communications Network; the Student Marketers Academy, in partnership with Arabic entertainment firm UTURN; and the NextGen Creative Academy and NextGen Marketing Academy, in partnership with the Saudi Tourism Authority.

The first two were tailored for students, while the latter two were for young professionals already working in the industry.

The Young Talent Academies were a key component of the festival and are dedicated to “nurturing the next generation of creatives that will shape the future of Ƶ,” said Ian Fairservice, chairman of Athar Festival and managing partner of Motivate Media Group.

He told Arab News: “The remarkable interest received is a clear indication of ambitions being aligned, and the lineup of immersive workshops and mentorship and networking opportunities at the festival promised to equip participants with invaluable insights and transformative career lessons.”

The Student Creative Academy, in partnership with MCN, brought together experts from across its agencies, which included FP7 McCann, MullenLowe MENA, UM, Initiative MENAT, MRM, Jack Morton, and Weber Shandwick.

Designed to “equip the next generation of creatives with skills and insights, while also instilling the fun of being a creative,” the academy provided participants “with a curated program of talks, mentorships, and creative brief challenges judged by industry leaders, culminating in an awards ceremony,” Ricarda Ruecker, chief talent officer of MCN in the Middle East, North Africa and Turkiye, told Arab News.

UTURN’s Student Marketers Academy’s participants consisted of 60 percent female and 40 percent male students representing universities including Imam Mohammad Ibn Saud Islamic University, Princess Nourah Bint Abdulrahman University, University of Business and Technology, King Saud University, and King Fahd University of Petroleum and Minerals.

Led by Salwa Bankhar, Webedia Ƶ’s business director, the academy featured eight speakers with expertise in content creation, marketing skills, storytelling, networking strategies and self-promotion.

Both MCN and UTURN are committed to developing local talent in the Kingdom and the academies were part of these efforts.

The Athar Saudi Festival of Creativity plays “an active role in shaping up the creative and marketing industry in Ƶ” and provides “much-needed visibility and exposure to local Saudi talent,” said George Maktabi, CEO of UTURN’s parent company Webedia Group.

“Students take a sponge-like attitude to learning, but also give back candid observations and raw perceptions that puts everyone on a different learning curve,” he told Arab News.

The company is “established around young local talent, and by structure it acts as a hub for Saudi talent,” he added.

For MCN, the academy is of “strategic importance” to the company and a “natural extension” of the initiatives it has in place to foster talent development, Ruecker said.

Earlier this year MCN launched a six-month graduate program in Ƶ to attract and train young local talent. It will launch a second edition in February 2025.

Although MCN and UTURN did not directly offer jobs or internships to participants, both companies said they have various initiatives in place for talent development.

Maktabi said: “UTURN is continuously headhunting talent and young marketers.

“Recruitment is of course competitive-based, and it is important to maintain an open call for talents to ensure open and equal access to all talents.”

The Student Marketers Academy is aimed at guiding students and empowering them “to pursue new opportunities more proactively, and UTURN is always approachable,” Maktabi added.

Ruecker said that MCN already had internship programs across the region and was “committed to inspiring students at the Student Creative Academy to pursue rewarding paths with us, whether through our graduate program or full-time roles across MCN’s agencies.”

The festival took place on Nov. 5-6 with the academies featuring from Nov. 3-6.


Saudi students offered year’s free subscription to Google’s Gemini Pro

Saudi students offered year’s free subscription to Google’s Gemini Pro
Updated 07 September 2025

Saudi students offered year’s free subscription to Google’s Gemini Pro

Saudi students offered year’s free subscription to Google’s Gemini Pro
  • Promotion, worth $229, runs until Nov. 3

RIYADH: University students in Ƶ are being offered a free one-year subscription to the pro version of Google’s generative AI tool, Gemini, the tech company announced on Sunday.

The offer, worth SR860 ($229), gives students access to interactive audio and video learning tools and advanced research features that can be used in the writing of assignments and for exam preparation.

Powered by Veo 3, Gemini Pro 2.5 allows users to transform text or images into eight-second videos. It also integrates NotebookLM, which enables complex research insights, videos and documents to be converted into audio content.

“The Gemini app offers various features to help students summarize specific information, create interactive quizzes or listen to a short podcast that summarizes lecture notes,” Google said.

The offer is available to all university students in Ƶ aged 18 and above. It runs until Nov. 3 and the free subscription starts from the date of registration.

Google said it was collaborating with the International Center for AI Research & Ethics to ensure all university students could benefit from the latest version of Gemini.

The promotion comes amid a wave of student interest in AI tools. According to Google Trends, search interest in AI, studying and universities in Ƶ rose by 80 percent over the past two months compared to the same period last year.

“This indicates a growing interest among students and educators in how to use current technologies for studying and exam preparation,” the company said.

With 2 terabytes of storage space, the AI model allow students to save and access their notes, projects, photos and papers on Google Photos, Drive and Gmail.

The app is available on the web and on mobile via Android and iOS. It supports various languages, including Arabic.

The free subscription offer is also available in Egypt and is set to be rolled out to other countries in the near future, the tech giant said.

Students in Ƶ and Egypt can avail the offer .


Anthropic to pay authors $1.5 billion to settle lawsuit over pirated books used to train AI chatbots

Anthropic to pay authors $1.5 billion to settle lawsuit over pirated books used to train AI chatbots
Updated 07 September 2025

Anthropic to pay authors $1.5 billion to settle lawsuit over pirated books used to train AI chatbots

Anthropic to pay authors $1.5 billion to settle lawsuit over pirated books used to train AI chatbots
  • The company has agreed to pay authors or publishers about $3,000 for each of an estimated 500,000 books covered by the settlement
  • Anthropic, founded by ex-OpenAI leaders in 2021, earlier this week put its value at $183 billion after raising another $13 billion in investments

NEW YORK: Artificial intelligence company Anthropic has agreed to pay $1.5 billion to settle a class-action lawsuit by book authors who say the company took pirated copies of their works to train its chatbot.
The landmark settlement, if approved by a judge as soon as Monday, could mark a turning point in legal battles between AI companies and the writers, visual artists and other creative professionals who accuse them of copyright infringement.
The company has agreed to pay authors or publishers about $3,000 for each of an estimated 500,000 books covered by the settlement.
“As best as we can tell, it’s the largest copyright recovery ever,” said Justin Nelson, a lawyer for the authors. “It is the first of its kind in the AI era.”
A trio of authors — thriller novelist Andrea Bartz and nonfiction writers Charles Graeber and Kirk Wallace Johnson — sued last year and now represent a broader group of writers and publishers whose books Anthropic downloaded to train its chatbot Claude.

Thriller novelist Andrea Bartz is photographed in her home, in the Brooklyn borough of New York, on Sept. 4, 2025 (AP)

A federal judge dealt the case a mixed ruling in June, finding that training AI chatbots on copyrighted books wasn’t illegal but that Anthropic wrongfully acquired millions of books through pirate websites.
If Anthropic had not settled, experts say losing the case after a scheduled December trial could have cost the San Francisco-based company even more money.
“We were looking at a strong possibility of multiple billions of dollars, enough to potentially cripple or even put Anthropic out of business,” said Thomas Long, a legal analyst for Wolters Kluwer.
US District Judge William Alsup of San Francisco has scheduled a Monday hearing to review the settlement terms.
Anthropic said in a statement Friday that the settlement, if approved, “will resolve the plaintiffs’ remaining legacy claims.”
“We remain committed to developing safe AI systems that help people and organizations extend their capabilities, advance scientific discovery, and solve complex problems,” said Aparna Sridhar, the company’s deputy general counsel.
As part of the settlement, the company has also agreed to destroy the original book files it downloaded.
Books are known to be important sources of data — in essence, billions of words carefully strung together — that are needed to build the AI large language models behind chatbots like Anthropic’s Claude and its chief rival, OpenAI’s ChatGPT.
Alsup’s June ruling found that Anthropic had downloaded more than 7 million digitized books that it “knew had been pirated.” It started with nearly 200,000 from an online library called Books3, assembled by AI researchers outside of OpenAI to match the vast collections on which ChatGPT was trained.
Debut thriller novel “The Lost Night” by Bartz, a lead plaintiff in the case, was among those found in the dataset.
Anthropic later took at least 5 million copies from the pirate website Library Genesis, or LibGen, and at least 2 million copies from the Pirate Library Mirror, Alsup wrote.
The Authors Guild told its thousands of members last month that it expected “damages will be minimally $750 per work and could be much higher” if Anthropic was found at trial to have willfully infringed their copyrights. The settlement’s higher award — approximately $3,000 per work — likely reflects a smaller pool of affected books, after taking out duplicates and those without copyright.
On Friday, Mary Rasenberger, CEO of the Authors Guild, called the settlement “an excellent result for authors, publishers, and rightsholders generally, sending a strong message to the AI industry that there are serious consequences when they pirate authors’ works to train their AI, robbing those least able to afford it.”
The Danish Rights Alliance, which successfully fought to take down one of those shadow libraries, said Friday that the settlement would be of little help to European writers and publishers whose works aren’t registered with the US Copyright Office.
“On the one hand, it’s comforting to see that compiling AI training datasets by downloading millions of books from known illegal file-sharing sites comes at a price,” said Thomas Heldrup, the group’s head of content protection and enforcement.
On the other hand, Heldrup said it fits a tech industry playbook to grow a business first and later pay a relatively small fine, compared to the size of the business, for breaking the rules.
“It is my understanding that these companies see a settlement like the Anthropic one as a price of conducting business in a fiercely competitive space,” Heldrup said.
The privately held Anthropic, founded by ex-OpenAI leaders in 2021, earlier this week put its value at $183 billion after raising another $13 billion in investments.
Anthropic also said it expects to make $5 billion in sales this year, but, like OpenAI and many other AI startups, it has never reported making a profit, relying instead on investors to back the high costs of developing AI technology for the expectation of future payoffs.
The settlement could influence other disputes, including an ongoing lawsuit by authors and newspapers against OpenAI and its business partner Microsoft, and cases against Metaand Midjourney. And just as the Anthropic settlement terms were filed, another group of authors sued Apple on Friday in the same San Francisco federal court.
“This indicates that maybe for other cases, it’s possible for creators and AI companies to reach settlements without having to essentially go for broke in court,” said Long, the legal analyst.
The industry, including Anthropic, had largely praised Alsup’s June ruling because he found that training AI systems on copyrighted works so chatbots can produce their own passages of text qualified as “fair use” under US copyright law because it was “quintessentially transformative.”
Comparing the AI model to “any reader aspiring to be a writer,” Alsup wrote that Anthropic “trained upon works not to race ahead and replicate or supplant them — but to turn a hard corner and create something different.”
But documents disclosed in court showed Anthropic employees’ internal concerns about the legality of their use of pirate sites. The company later shifted its approach and hired Tom Turvey, the former Google executive in charge of Google Books, a searchable library of digitized books that successfully weathered years of copyright battles.
With his help, Anthropic began buying books in bulk, tearing off the bindings and scanning each page before feeding the digitized versions into its AI model, according to court documents. That was legal but didn’t undo the earlier piracy, according to the judge.
 


Fire breaks out at former BBC headquarters in west London, broadcaster reports

Fire breaks out at former BBC headquarters in west London, broadcaster reports
Updated 06 September 2025

Fire breaks out at former BBC headquarters in west London, broadcaster reports

Fire breaks out at former BBC headquarters in west London, broadcaster reports
  • The London Fire Brigade said firefighters were mobilized after it was called to a fire at a nine-story building soon after 3 a.m. UK time (0200 GMT)

Around 100 firefighters were called to a blaze on Saturday at the former BBC headquarters Television Center in London’s White City, the British public broadcaster reported.
The London Fire Brigade said firefighters from Hammersmith, North Kensington, Kensington, Chiswick and surrounding fire stations were mobilized after it was called to a fire at a nine-story building soon after 3 a.m. UK time (0200 GMT).
The blaze is currently affecting floors toward the top of the structure, with a restaurant, external decking and ducting all currently alight, the fire brigade said. An unknown number of flats have also potentially been affected, it added.
The cause of the fire is currently unknown. There are no reports of injuries or deaths. 


British TV presenter Adil Ray reveals death threats amid rising anti-Muslim sentiment in UK

British TV presenter Adil Ray reveals death threats amid rising anti-Muslim sentiment in UK
Updated 05 September 2025

British TV presenter Adil Ray reveals death threats amid rising anti-Muslim sentiment in UK

British TV presenter Adil Ray reveals death threats amid rising anti-Muslim sentiment in UK
  • The 51-year-old said prominent Muslim politicians had also received violent threats, and members of the public told him they were living in fear.

LONDON: British TV presenter Adil Ray revealed on Friday that he has received “horrendous” threats and racist abuse amid a reported surge in Islamophobic incidents across the UK.

Ray, who co-hosts ITV’s “Good Morning Britain,” said the wave of anti-Muslim hostility came as tensions escalated over the government’s handling of asylum-seekers and immigration.

“I’ve experienced it, I’ve had people DM me on Instagram, talk about remigration,” said Ray, who is of Pakistani Muslim background, during his show appearance. “I’ve had threats to watch myself on the streets.”

The 51-year-old said prominent Muslim politicians had also received violent threats, and members of the public told him they were living in fear.

“People who work here, and several friends of theirs who are Muslim, don’t want to go to the mosque anymore,” he added.

His remarks follow a rise in anti-Muslim incidents reported across the country. Several mosques have been vandalized in recent weeks.

Ray criticized the lack of political response. “The thing that strikes me about this is no one seems to be talking about it. These are anti-Muslim hate crimes,” he said. “There doesn’t seem to be any politician that’s standing up and reassuring millions of Muslims in this country that the country is behind them.”

He warned that this silence was “deeply concerning,” adding: “We’re seeing a rise in anti-Muslim hate crime.”


Ƶ orders Roblox to suspend in-game chats, company to appoint Arabic moderators

Ƶ orders Roblox to suspend in-game chats, company to appoint Arabic moderators
Updated 04 September 2025

Ƶ orders Roblox to suspend in-game chats, company to appoint Arabic moderators

Ƶ orders Roblox to suspend in-game chats, company to appoint Arabic moderators
  • Roblox: This step reflects our commitment to working closely with GCAM to build a platform that serves the needs of the gaming and creative community in the Kingdom
  • GCAM emphasized that these measures are part of Ƶ’s broader efforts to protect children and society from the negative effects of online gaming

RIYADH: Roblox has confirmed that it has complied with the requirements of the General Commission for Audiovisual Media in Ƶ, which include suspending voice and text chats in the game throughout the Kingdom. The move is intended to enhance digital safety for children and young users.

In a statement, the company said: “Following discussions with several government entities, including the General Commission for Audiovisual Media in Ƶ, we are committed to enhancing our communication and content moderation capabilities in Arabic to ensure a safer experience for players.”

Roblox noted that it will rely on advanced artificial intelligence technologies as well as specialized Arabic-speaking moderators to oversee content, while the suspension of chat features in the Kingdom will remain in place temporarily until more effective tools are developed.

“This step reflects our commitment to working closely with GCAM to build a platform that serves the needs of the gaming and creative community in the Kingdom,” the company added, “while also supporting skills development, education, and the growing creator economy.”

GCAM emphasized that these measures are part of Ƶ’s broader efforts to protect children and society from the negative effects of online gaming. The commission said the agreement with Roblox has resulted in providing a safer digital environment for children, teenagers, and youth in the Kingdom and the wider region, fostering positive values and preventing harmful behavioral outcomes.

It emphasized that Ƶ has demonstrated its regional and global influence through Roblox’s compliance, including the blocking of inappropriate and indecent search results in the platform. Protecting young people from digital risks, GCAM added, is a top priority for the Kingdom, which continues to advance strategic plans for monitoring content, developing reporting mechanisms, and encouraging positive uses of modern technologies.

The commission pointed out that these measures reflect the Kingdom’s strong regulatory impact in removing harmful content while at the same time preserving the creative features that help young people develop skills, learn, and contribute to the growth of the creative economy. The move is part of an ongoing series of initiatives aimed at securing a safe digital environment that empowers future generations to innovate, create, and manage content effectively.

GCAM further explained that the suspension of chat features was introduced as a temporary measure until more effective tools for the moderation of Arabic digital content are finalized. It said the actions taken demonstrate Ƶ’s commitment to building effective partnerships with global platforms to create a digital space that aligns with Saudi and Arab culture while meeting the needs of players and creators.

The decision sparked mixed reactions among parents, with some welcoming the move and others expressing reservations.

Noor Fadel, a mother of two, said: “I have a different perspective. The game’s beauty lies in the interaction — voice, visuals, and writing. With proper parental supervision, children can learn communication, language, and writing. But I do understand this decision for the greater good.”

Mashael Al Sahli, whose daughters are in elementary school, supported the measure, saying: “Children spend long hours on these games, and suspending chats reduces risks, especially since many parents cannot monitor everything all the time.”

Haneen Said, a mother of two teenagers, considers the move a positive one, but that it should remain temporary: “I support regulation, not banning. I hope chat features will return once effective monitoring tools are in place, because our kids also need interaction and learning through these platforms.”