������Ƶ

The inaugural edition of International Hardware Fair ������Ƶ concluded in Riyadh, marking a milestone for the Kingdom’s expanding hardware, construction and industrial sectors. As the first trade event dedicated exclusively to ������Ƶ’s $10.66 billion hardware and tools market and aligned with national industrial priorities under Vision 2030, the exhibition drew widespread recognition for its scale, quality of participation and business opportunities, cementing its place in the country’s events’ calendar.

The debut edition of the trade show, co-located with FSB Sports Show Riyadh, welcomed 13,110 visitors over three days, with strong representation from the Kingdom. Attendees included professionals from hardware retail, building materials, infrastructure development, manufacturing and government entities. From procurement officers and distributors to contractors and industrial buyers, the visitor profile reflected the full spectrum of the hardware and tools ecosystem. Moreover, live product demonstrations, interactive displays and technological advancements attracted crowds.

Several exhibitors showcased the latest advancements in power tools, safety gear, building materials, security systems and more. Demo zones hosted Albawardi Tools and Hardware, a leading distributor of professional tools, equipment and industrial supplies; Hebei Crown Wealth Metal Products; Guangdong Wireking Household Products, a leading Chinese manufacturer of ladders and tool storage products; and Yiwu Highpower Tape, a modern and high-tech enterprise producer of a series of adhesive tape, where live performances of heavy machinery and equipment functions drew packed audiences and potential buyers.

The 2025 edition featured more than 200 exhibiting companies and brands, with a diverse mix of ������Ƶ-based suppliers and international manufacturers. Country pavilions from China and Türkiye stood out for their scale and product range, further reflecting the growing interest in ������Ƶ as a regional business hub.

Notable exhibitors included Genergy Power Products, a Spanish company specializing in design and manufacture of portable electric generators and thermal-engine–powered machinery; Gong Fong Enterprise, a manufacturer and developer of customized screwdrivers and professional multi-function drivers; Pecol, one of the biggest European producers of fasteners; and Stahlwille Eduard Wille from Germany, a byword for innovative premium hand tools.

Following the launch edition’s success, the International Hardware Fair ������Ƶ will return from June 15-17, 2026. Organized by dmg events in partnership with Koelnmesse, the event will cater to growing demand for high-performance tools, machinery and industrial technologies across ������Ƶ and the wider region.

Muhammed Kazi, senior vice president — construction, dmg events, said: “The debut of International Hardware Fair ������Ƶ reported strong visitor footfall with noteworthy B2B matchmaking activity and high-value partnerships, with participating companies establishing new business relationships with regional distributors. We’re excited to return in 2026, even bigger and more targeted, to support this growing ecosystem in collaboration with Koelnmesse.”

Reciprocating the positive sentiment around the success of the exhibition, Sebastian Rosito, vice president, Koelnmesse GmbH, added: “We are proud to have successfully wrapped up the first edition of International Hardware Fair to the ������Ƶn market in partnership with dmg events. The EISENWARENMESSE — International Hardware Fair, is held in Cologne and is the powerhouse behind the International Hardware Fair ������Ƶ. This edition exceeded expectations and showed the strategic importance of ������Ƶ within the global hardware landscape. The next edition will continue to deepen international participation and support industrial growth in the Kingdom and the wider region.”

Jameel Motors, a leading provider of mobility solutions and partner of choice for top automotive brands, has signed a distribution agreement with Geely Auto,  a globally renowned auto group, to bring Geely’s new energy passenger vehicles (NEVs) to the Italian market. 

Italy is a new market entry for the two automotive leaders, with Jameel Motors having won the distribution agreement through a competitive process involving both local and international companies, shortly after winning the agreement for Poland in April. 

Italy is one of Europe’s most relevant markets, with a strong potential for NEV growth. In the first five months of 2025, joint sales of electric vehicles and plug-in hybrid electric vehicles accounted for 11% in the Italian market — a remarkable 132% year-on-year increase in EV registrations, signaling strong demand for innovative international brands. 

This presents a long-term opportunity and supports Jameel Motors’ strategic expansion into high-potential markets. 

Jameel Motors Italia will be bringing advanced automotive technology, a fresh choice of high-quality vehicles, and first-class customer service to Italian drivers, while contributing to the country’s growing shift toward electric mobility.

Jameel Motors Italia will officially launch two of Geely Auto’s standout models in the final quarter of this year. The two models are the Geely EX5, a next-generation all-electric SUV, and a plug-in Super Hybrid SUV. Geely Auto vehicles are built on the brand’s advanced modular platform architecture, delivering state-of-the-art design, safety, performance and offering the highest quality underpinned by its six-year warranty. Jameel Motors Italia aims to develop a professional dealer network across the country, offering approximately 100 Sales and Service points when fully operational.

Fady Jameel, vice chairman, Jameel Motors, said: “This marks an exciting new chapter for Jameel Motors as we expand into Italy — one of Europe’s most high-potential automotive markets. Our collaboration with Geely Auto brings together innovation, quality, and a shared commitment to a more sustainable mobility future. 

“By winning this agreement, we look forward to offering Italian customers a new standard in electric mobility with advanced vehicles that truly meet their evolving needs. We also look forward to seeing Jameel Motors continue its international expansion as a distinguished partner in the mobility sector.”

Moe Wang, vice president of Geely Auto International Corporation, said: “Expanding to Italy is an important step in Geely Auto’s globalization strategy. With the in-depth cooperation with Jameel Motors, Geely Auto will fulfill its mission of providing green, intelligent and convenient mobility solutions, and comprehensively enhance consumers' mobility experience.” 

Jasmmine Wong, chief executive officer, Jameel Motors, said: “This is an incredible opportunity at a time when the market has become increasingly dynamic due to the green transition and the rapid technological change in the automotive sector. The ability to innovate, listen to the customer, and anticipate trends will be our strength, allowing us to offer increasingly innovative and sustainable solutions.”

Jameel Motors Italia will be led by Marco Santucci, a seasoned automotive executive with almost three decades of experience in the Italian market. 

Santucci has held pivotal roles at Ford, Toyota Motor Europe, and most recently served as president and CEO of Jaguar Land Rover Italy. 

Renowned for his leadership and expertise in sales and marketing, innovation, and customer experience, he brings a track record of driving performance and sustainable growth. 

His deep industry insight and strategic mindset position him as a key asset in advancing Jameel Motors Italia’s vision.

Marco Santucci, managing director, Jameel Motors Italia, said: “With Geely Auto’s cutting-edge technology and Jameel Motors’ customer-first approach, we are well-positioned to deliver real value to the market. Remaining flexible and open to change will be the key to ensuring a future of success, generating a positive impact for the market and our customers.” 

Geely Auto is a leading Chinese automobile manufacturer and pioneer in intelligent driving, with a presence in more than 80 countries and sales of over 2.17 million vehicles in 2024. 

Geely Auto operates with an innovation-first mindset, driven by more than 50,000 employees working across 12 factories and 5 global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt. 

Most recently, it released the first ‘Intelligent Vehicle AI’ technology system. Furthermore, Geely Auto has consistently ranked as a top ESG performer within its sector, having achieved an AA grade in the MSCI ESG Rating and as part of the Hang Seng Corporate Sustainability Index.

Since 2023, Italy has been Geely Auto's hub for creativity and design with the establishment of Geely Innovation Design Center in Milan. 

It works in tandem with the Geely global design network for vehicle design and concept development. From working closely with top-tier Italian designers to provide electric mobility solution to local consumers, Geely is committed to firmly establishing its brand in Italy with increasing awareness.

Jameel Motors represents some of the world’s most recognized commercial and passenger vehicle brands and has operations in more than 10 countries across the Middle East, Africa, Europe, Asia and Australia. 

This agreement marks another milestone as Jameel Motors continues to expand internationally and harness innovation for the future of mobility. 

For more information, please visit jameelmotors.com and geely.com.