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TOURISE, a bold new global tourism platform, has announced the members of its cross-sector advisory board, a powerhouse of industry titans guiding TOURISE’s strategic direction and shaping the agenda of the inaugural global summit taking place in Riyadh from Nov. 11-13.
The 14-member board brings together expertise from tourism, technology, aviation, entertainment, education, sustainability and media, making it one of the most intentionally cross-sector bodies in global tourism today. Together, they will champion TOURISE’s vision, ensure high-impact global issues such as equity, geographical representation and sectoral diversity are in the spotlight and influence the long-term value of the platform.
Chaired by Minister of Tourism of ������Ƶ Ahmed Al-Khateeb, the advisory board will seek to elevate tourism on the global stage and shape a bold new vision for the sector’s future.
“TOURISE is driving cross-sector global collaboration, and the formation of the advisory board ensures we are uniting diverse perspectives from representatives across the global tourism ecosystem,” Al-Khateeb said
“Their visionary thinking and deep expertise will be essential in transforming TOURISE from ambition into action, ensuring the platform becomes a catalyst of innovation, investment, and sustainability in tourism for decades to come.”
The advisory board members are: Fahd Hamidaddin, CEO, Saudi Tourism Authority and vice chair, TOURISE; Julia Simpson, president and CEO, World Travel and Tourism Council; Randy Durband, CEO, Global Sustainable Tourism Council; Luis Maroto, CEO, Amadeus; Blake Chandlee, former president of Global Business Solutions, TikTok; Neil Jacobs, founder of Wild Origins and former CEO of Six Senses; Stephane Lefebvre, president, Cirque du Soleil Entertainment Group; Jordi Carnes, president of Leitat Technological Center and CTECNO and former director general of Turismede Barcelona; Mario Enzesberger, founder and CEO, Liberty International Tourism Group; Patrick Andersen, CEO, Carlson Wagonlit Travel; Mo Gawdat, founder, One Billion Happy; Thomas Woldbye, CEO, Heathrow Airport; Fabien Fresnel, CEO, Riyadh School of Tourism and Hospitality; and Jean-Philippe Cossé, international events specialist.
“TOURISE is more than a summit; it’s a catalyst for global transformation in tourism.
 “I joined the advisory board because I believe in the power of cross-sector collaboration to drive sustainable growth, foster innovation, and set new standards for responsible travel,” said Simpson.

Leading up to the TOURISE summit the advisory board will meet regularly to advise on the program, ensuring global views and insights shape the agenda. 

������Ƶ has emerged as the Middle East and North Africa’s largest digital economy, with a market value exceeding SR495 billion ($132 billion) over the past few years. Meanwhile, the Kingdom’s Internet of Things market specifically is estimated to grow 12-18 percent year-on-year to reach a market size of SR25.8 billion, reflecting the technologically progressive approach that ������Ƶ has taken to building the country’s future. The Kingdom also ranks first among the top three Arab countries in smart city investments and leads the Arab world in the Government AI Readiness Index as well as the 2024 Government Electronic and Mobile Services Maturity Index.
Global investments in IoT are forecast to exceed SR4.5 trillion by 2026, and in the Middle East and North Africa, the IoT market is projected to reach SR90 billion by the same year.

As the region’s largest IoT market, Riyadh is set to host the Global Internet of Things Congress 2025 on Oct. 21. The three-day event — the largest dedicated IoT event in the Kingdom and the wider MENA region — will put the Saudi capital in the spotlight as a regional powerhouse of emerging IoT technologies.
More than 200 prominent exhibitors and speakers ranging from industries like IoT, artificial intelligence, smart cities, energy, healthcare, and other emerging technologies, are expected from all over the world to address over 5,000 high-profile attendees such as industry leaders, C-level businesspeople and governmental stakeholders.
The Congress, organized by the Internet of Things Association, is set to host public entities, academic institutions, private companies, investors, entrepreneurs, and media representatives from all over the world. This landmark event will feature keynote sessions, interactive workshops, a technology exhibition, and strategic partnership announcements.
Abdullah bin Salem Al-Bedaiwy, chairman of the board at the IoTA, said: “As a nonprofit organization, the association is committed to development and innovation, encouraging investment, enhancing local content, and increasing localization within the IoT sector. Our initiative aims to launch a global IoT platform in its largest market, the Kingdom of ������Ƶ. We extend our sincere gratitude to all our partners who contributed to making this vision a reality, and we look forward to the support of both the public and private sectors to ensure the success of this global event on Saudi soil.”
He added: “As a nonprofit organization, the IoTA is committed to fostering innovation and advancing both human and technological capital in the IoT sector. Our vision is to host the region’s largest dedicated IoT event in its biggest market, the Kingdom of ������Ƶ. We extend our sincere gratitude to all our partners who have contributed to making this possible, and we look forward to the support of both the public and the private sector, to ensure the success of this global gathering in ������Ƶ.”

Global Internet of Things Congress 2025 will cultivate cross-border and cross-sector knowledge exchange, drive innovation, and unlock investment opportunities, aligned with the objectives of digital transformation in ������Ƶ’s Vision 2030.