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How the sale of Newcastle United to Ƶ’s PIF transformed the club’s fortunes

Special How the sale of Newcastle United to Ƶ’s PIF transformed the club’s fortunes
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Newcastle players celebrate after winning the EFL Cup final soccer match between Liverpool and Newcastle at Wembley Stadium in London on March 16, 2025. (AP Photo)
Special How the sale of Newcastle United to Ƶ’s PIF transformed the club’s fortunes
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Updated 20 March 2025

How the sale of Newcastle United to Ƶ’s PIF transformed the club’s fortunes

How the sale of Newcastle United to Ƶ’s PIF transformed the club’s fortunes
  • NUFC was purchased by Ƶ’s Public Investment Fund in October 2021, marking the start of a major turnaround for the club
  • Under head coach Eddie Howe, the English football side have avoided relegation and quickly become top Premier League contenders

DUBAI: For the majority of football fans, Jan. 22, 2021, is unlikely to be a date that sticks in their long-term memory. But for supporters of one club in particular, it is one that is laden with significance.

With just 15 minutes left of Newcastle United’s match against Leeds United at Elland Road, the score was 0-0. A miserable Premier League season looked set to continue for Eddie Howe’s team.




Newcastle's head coach Eddie Howe lifts the trophy after winning the EFL Cup final soccer match between Liverpool and Newcastle at Wembley Stadium in London on March 16, 2025. (AP)

Then up stepped Jonjo Shelvey to give Newcastle a priceless 1-0 victory. It is no exaggeration to say that the win instantly changed the complexion of the team’s season and with it the club’s trajectory.

Going into their 21st match of the league season, Newcastle United had found themselves with just one previous win, leaving them stuck in the relegation zone.

FASTFACTS

• Newcastle is a one-club city.

• Newcastle United’s Carabao Cup win was their first trophy in 55 years.

• Newcastle have won Four League titles and six FA Cups.

After the win at Leeds, however, Newcastle would embark on a run that would see them win five of their next six matches, and nine of the next 13. The team cruised to safety and ended the season in a comfortable 11th place.

Howe had conjured a miracle that barely seemed feasible just a few months earlier when he was tasked with turning around the club’s fortunes following their sale by long-time owner Mike Ashley.

On Sunday, as Howe, his team, and chairman Yasir Al-Rumayyan celebrated with delirious fans at Wembley after Newcastle defeated Liverpool 2-1 in the Carabao Cup final, those memories from just three years earlier must have seemed like a distant bad dream.




NUFC Chairman Yasir Al-Rumayyan celebrates at Wembley after Newcastle defeated Liverpool 2-1 to win the title on March 16, 2025. (AFP)

Newcastle had won their first major trophy in 55 years, justifying the faith that Ƶ’s Public Investment Fund (PIF) had shown in the club and the city when it finally completed a takeover on Oct. 7, 2021.

PIF, alongside Amanda Staveley’s PCP Capital Partners and Reuben Brothers, had been pursuing the club for more than a year. Once the deal with Ashley had been completed, they set about reawakening a sleeping giant — one of England’s and Europe’s biggest clubs.

Newcastle United supporters had had few reasons to celebrate since the mid-1990s when manager Kevin Keegan’s “Entertainers” team had come close to winning the Premier League, only to lose out to Alex Ferguson’s unstoppable Manchester United.




Fans at Newcastle’s St. James’ Park have seen their club transformed in just three years. (AFP)

Now, backed by PIF and its chairman Al-Rumayyan in the boardroom, and with Staveley and husband Mehrdad Ghodoussi initially their public face, this was a club reborn.

The mission was to not only build a successful football team, but to also rejuvenate the local area surrounding St James’ Park in this one-club city.

First up was to hire Howe, a promising young English coach who had performed footballing miracles with Bournemouth FC by taking them from League One to the Premier League.




In this photo taken on October 7, 2021, Newcastle United supporters celebrate outside the club's stadium St James' Park in Newcastle upon Tyne in England after the sale of the football club to a Saudi-led consortium was confirmed. (AFP)

While at the time some supporters had expected a more established European coach, PIF’s decision to give Howe the reins on Nov. 8, 2021, has proved to be inspired.

Next was to assemble and oversee a squad capable of Premier League survival. If and when that was achieved, they would need to go on to challenge the country’s elite clubs at the other end of the table.

Without splurging on superstar names, Howe’s signings were astute. January of 2022 saw the arrival of Kieran Trippier for Atletico Madrid, Chris Wood from Burnley, Matt Targett from Aston Villa, and former Newcastle youth player Dan Burn from Brighton.

But, without a doubt, the jewel in the crown was Bruno Guimaraes from Olympique Lyon. Fans instantly fell in love with their gifted Brazilian midfielder.




Newcastle United's Brazilian midfielder Bruno Guimaraes celebrates on the pitch on March 16, 2025. (AFP)

Another masterful trick managed by Howe was to rejuvenate players like Joelinton Cassio Apolinario de Lira, Sean Longstaff, and Miguel Almiron, who had stagnated under the reign of previous coach Steve Bruce and owner Ashley.

After relegation was easily avoided with a stunning second half to the 2021-22 Premier League season, the squad was strengthened in the summer transfer window with the signings of goalkeeper Nick Pope from Burney, highly rated Dutch defender Sven Botman from Lille, and the superlative Swedish international Alexander Isak from Real Sociedad.

Newcastle now had a formidable squad that was ready to challenge for trophies and European places. And that is exactly what they did in the 2022-23 season.




This combination of photos taken during the English League Cup final match between Newcastle United and Liverpool shows (clockwise, from top left) NUFC's Alexander Isak scoring their second goal, striker Callum Wilson (#09) fighting for the ball with Liverpool defender #Andrew Robertson, midfielder Harvey Barnes (#11) fighting for the ball with Liverpool's Dominik Szoboszlai, and Liverpool players reacting after Newcastle scored their second goal to win the title. (Reuters & AFP photos)

At the start of 2023, Howe led the club to its first major cup final since 1998. But, on Feb. 28, the still-developing team found the task of defeating Manchester United a step too far, losing 2-0 at Wembley Stadium.

Despite the cup final defeat, Howe’s first full season as manager ended on a major high as the club finished in fourth place in the Premier League to secure a spot in the following season’s UEFA Champions League.

The following season would prove to be one of consolidation. Despite the signings of Anthony Gordon from Everton, Sandro Tonali from AC Milan, and Harvey Barnes from Leicester City, the team found it hard to balance the challenges of the Premier League and European competition.

A stunning 4-1 win over Paris Saint-Germain at St James’ Park in October, could not stop Newcastle from exiting the Champions League in the group stages. Their final position of seventh in the Premier League would have disappointed fans hoping for another invite to Europe’s top table.

But that was only a prelude to what will now go down as one of the greatest seasons in Newcastle’s history. There were moments of uncertainty for fans as the team’s Premier League form fluctuated throughout the current campaign. But glory was just around the corner.

A superb two-legged Carabao Cup semi-final win, which saw a 2-0 victory at the Emirates followed by another at St James Park, gave Newcastle another chance to claim its first trophy in generations. This time it would be against Premier League leaders and England’s most successful club, Liverpool.




Newcastle fans erupt in celebration after Newcastle United's victory at Wembley Stadium on March 16, 2025. (AFP)

Sunday, March 16 would prove a golden day for Newcastle. Their fans, who had taken over central London in the two days leading up to the final, were as remarkable in the stands as their heroes were on the pitch.

Goals by the local hero Burn and talisman Isakeither side of half time left supporters in dreamland. Despite a late Liverpool goal, Newcastle were not denied a well deserved 2-1 win.

Cue Bruno’s tears, Al-Rumayyan’s joyous celebrations and pure delirium on the Wembley terraces.

It was a victory 55 years in the making, but one achieved almost in a blink of an eye since the dark days of 2021.


FIFA faces Dutch class action over player transfer regulations

FIFA faces Dutch class action over player transfer regulations
Updated 04 August 2025

FIFA faces Dutch class action over player transfer regulations

FIFA faces Dutch class action over player transfer regulations
  • The foundation added that consultancy firm Compass Lexecon had estimated that damages could run into billions of euros
  • The Dutch football players’ group is seeking compensation over alleged loss of income due to restrictive transfer rules

Aug 4 : A Dutch football players’ group is preparing a “potentially billion-dollar” class action claim against FIFA and other football associations, seeking compensation over alleged loss of income due to restrictive transfer rules, it said on Monday.
The Dutch Foundation for Justice said world football governing body FIFA’s rules had affected approximately 100,000 players in European member states and the United Kingdom since 2002.
The foundation added that consultancy firm Compass Lexecon had estimated that damages could run into billions of euros, with the foundation’s board member Dolf Segaar telling Dutch news agency NOS that “it is a billion-dollar claim.”
The Dutch Football Association (KNVB) is among the associations to be named in the suit.
“This case is being brought in the Netherlands under the Dutch Act on the Settlement of Mass Damages in Collective Action (WAMCA), which allows this legal action to be launched by JfP on behalf of a large group of professional footballers,” it added.
FIFA and the KNVB did not immediately respond to emailed requests for comment.
The foundation added that a preliminary analysis from global economic consulting company Compass Lexecon estimated that professional footballers collectively earned around 8 percent less over their careers than they would have due to FIFA’s regulations.
“All professional football players have lost a significant amount of earnings due to the unlawful FIFA Regulations,” foundation chair Lucia Melcherts said in a statement.
“’Justice for Players’ is bringing this claim to help achieve justice for footballers and fairness.”
The foundation added that the case was launched following a ruling on French player Lassana Diarra, who was fined 10 million euros ($11.56 million) by FIFA for leaving Lokomotiv Moscow one year into a four-year deal.
In October 2024, the Court of Justice of the European Union said some of FIFA’s rules on player transfers went against European Union laws and free movement principles in the case linked to former Chelsea, Arsenal and Real Madrid player Diarra.
Following the ruling by the EU’s top court, FIFA in December adopted an interim framework concerning the Regulations on the Status and Transfer of Players.
The interim regulatory framework affects the calculation of compensation payable if there is a breach of contract and the burden of proof in relation to both compensation payable and an inducement to breach a contract.
Justice for Players said it will be advised by law firm Dupont-Hissel, founded by Jean-Louis Dupont.
Dupont is the same lawyer who took the landmark case of Belgian Jean-Marc Bosman, which in 1995 cleared the way for players in the European Union to move to other clubs at the end of contracts without a transfer fee being paid.
Dupont-Hissel also represented Diarra in his case against FIFA, with Dupont saying in 2024 that a judgment backing the player would be a milestone in modernizing football governance.
He added that it would allow players’ unions and club associations to regulate their employment practices.


Lionel Messi’s Leagues Cup injury confirmed as ‘hamstring discomfort’

Lionel Messi’s Leagues Cup injury confirmed as ‘hamstring discomfort’
Updated 03 August 2025

Lionel Messi’s Leagues Cup injury confirmed as ‘hamstring discomfort’

Lionel Messi’s Leagues Cup injury confirmed as ‘hamstring discomfort’
  • The 38-year-old Messi’s exit brings a halt to an exceptional run of clean health
  • Messi, an eight-time Ballon d’Or winner, has not scored in the Leagues Cup

Lionel Messi exited Saturday night’s Leagues Cup match against visiting Necaxa in the 11th minute due to a right leg injury. After Inter Miami completed its 2-2 draw, manager Javier Mascherano declared Messi felt “hamstring discomfort.”

The 38-year-old Messi’s exit brings a halt to an exceptional run of clean health, the longest since he joined Miami in July 2023.

He had played in every minute of 16 consecutive matches for Miami between MLS regular season and FIFA Club World Cup play before his failure to appear in the 2025 MLS All-Star Game resulted in a one-match suspension against FC Cincinnati a week ago.

He returned Wednesday night for Miami’s Leagues Cup opener against Atlas and provided two assists – one leading to the game-winner late – in a 2-1 victory.

Neither team scored prior to Messi’s exit Saturday, though Miami’s Telasco Segovia scored shortly thereafter to put Miami in front. Necaxa took a 2-1 lead with the Herons reduced to 10 men when Marcelo Weigandt was sent off for denying an obvious goal-scoring opportunity, but Inter Miami rallied for the equalizer in extra time. The Herons then won 5-4 on penalty kicks.

Messi, an eight-time Ballon d’Or winner, has not scored in the Leagues Cup. But in MLS play, he is tied for the league lead with 18 goals.

Messi’s run of consecutive appearances was in stark contrast to his first two MLS seasons, during which he missed significant portions of regular-season play.

After playing all seven matches of Miami’s run to the 2023 Leagues Cup title, minor ailments limited Messi to just six appearances among Miami’s last 12 regular-season games that year.

He also dealt with multiple issues in 2024, the most pronounced being an extended recovery from a torn leg muscle sustained while playing for Argentina during the 2024 Copa America final that July.

He played in only 19 games in his first full MLS season, but he still scored 20 goals and had 16 assists to earn the league’s 2024 MVP award.


Newcastle sign England goalkeeper Ramsdale on season-long loan from Southampton

Newcastle sign England goalkeeper Ramsdale on season-long loan from Southampton
Updated 02 August 2025

Newcastle sign England goalkeeper Ramsdale on season-long loan from Southampton

Newcastle sign England goalkeeper Ramsdale on season-long loan from Southampton
  • Howe called 27-year-old Ramsdale “an exceptional goalkeeper”
  • The England international was previously No. 1 at Arsenal

NEWCASTLE: Newcastle signed goalkeeper Aaron Ramsdale on a season-long loan deal from relegated Southampton on Saturday.

Newcastle announced the signing on their website with the Premier League club’s coach Eddie Howe calling the 27-year-old Ramsdale “an exceptional goalkeeper who adds further quality and international experience to our squad.”


The England international was previously No. 1 at Arsenal but then lost his place and joined Southampton on a four-year contract. He could not prevent the club going down last season, when he made 30 appearances in the top division.

Ramsdale, who has five caps for England, is looking forward to hearing the support of the home fans as one of their players, rather than as a visiting goalie.

“It’s great to be here. I’ve always loved coming here and I’ve seen how passionate and loud the fans can be,” he said. “I’ve always loved playing at St. James’ Park. I’ve not always had the greatest of results, but when the fans get behind you, it’s some place.”

Newcastle begin their Premier League campaign away to Aston Villa on Aug. 16.


Bayern Munich midfielder Pavlovic fractures eye socket ahead of the new season

Bayern Munich midfielder Pavlovic fractures eye socket ahead of the new season
Updated 02 August 2025

Bayern Munich midfielder Pavlovic fractures eye socket ahead of the new season

Bayern Munich midfielder Pavlovic fractures eye socket ahead of the new season
  • The German champion said Saturday that Pavlovic has undergone surgery after fracturing his eye socket
  • Bayern didn’t say exactly how the injury happened

The German champion said Saturday that Pavlovic has undergone surgery after fracturing his eye socket
Bayern didn’t say exactly how the injury happened

MUNICH: Bayern Munich midfielder Aleksandar Pavlovic’s bad luck with injuries and illness seems to have struck again.

The German champion said Saturday that Pavlovic has undergone surgery after fracturing his eye socket in a team training session Friday.

Bayern didn’t say exactly how the injury happened or how long Pavlovic would be out, just that he “is facing a spell on the sidelines.”

The 21-year-old Pavlovic is considered one of world soccer’s best young defensive midfielders but has already racked up a list of absences for sometimes-unusual injuries and illness.

Pavlovic struggled with tonsillitis in his breakthrough 2023-24 season and was ruled out of Germany’s team for Euro 2024 with illness. Last season, he had spells out with a collarbone fracture and glandular fever.

Bayern’s season starts Aug. 16 against Stuttgart in the German Super Cup.


Marseille sign Brazilian winger Paixão from Feyenoord to boost attacking options

Marseille sign Brazilian winger Paixão from Feyenoord to boost attacking options
Updated 02 August 2025

Marseille sign Brazilian winger Paixão from Feyenoord to boost attacking options

Marseille sign Brazilian winger Paixão from Feyenoord to boost attacking options
  • The 25-year-old Paixão scored 18 goals in 47 games last season
  • Marseille announced the deal late Friday without giving further details

MARSEILLE: Ligue 1 club Marseille have bolstered their attack by signing Brazilian winger Igor Paixão from Feyenoord in a deal that could rise to 35 million euros ($40.6 million).

The 25-year-old Paixão scored 18 goals in 47 games last season and was voted the Dutch player of the season. Marseille beat competition from newly promoted Premier League team Leeds to sign him.

Marseille announced the deal late Friday without giving further details, but French media reports valued the deal at 30 million euros with an additional 5 million in performance-related bonuses.

Marseille paid a club-record 32 million euros to Portuguese club Braga to sign forward Vitinha in early 2023. Vitinha failed to settle and scored only six goals in 43 games before being sold to Genoa.

Paixão showed his full repertoire of skills during a Champions League game against AC Milan in February, scoring in a 1-0 win and giving the Milan defense a torrid time all game with his quickness.

Marseille finished second in Ligue 1 last season behind Paris Saint-Germain and qualified directly for the Champions League.

Marseille coach Roberto De Zerbi has made several moves in the transfer market this summer, including bringing back veteran striker Pierre-Emerick Aubameyang from Al-Qadsiah in the Saudi Pro League.

The 36-year-old Aubameyang scored 21 goals for Al-Qadsiah last season, after having spent the 2023-24 campaign at Marseille — where he netted 30 goals overall and became a fan favorite in the southern port city.

Attacking midfielder Angel Gomes joined from Lille and gritty central defender Facundo Medina arrived from Lens.

The arrivals of Aubameyang and Paixão bring extra firepower to an attack that already features Mason Greenwood — who scored 21 league goals last season and Amine Gouiri.

Marseille open the new Ligue 1 season when they travel all the way up the country to face Brittany-based Rennes on Aug. 15.