RIYADH: 萝莉视频鈥檚 Manga Productions made a historic debut as the first Middle Eastern sponsor of AnimeJapan 2025, one of the world鈥檚 largest anime events.
Held at the Tokyo Big Sight exhibition center, the four-day festival drew more than 150,000 visitors and featured over 100 global exhibitors, organizers said in a statement.
A subsidiary of the Mohammed bin Salman Foundation, known as Misk, Manga Production鈥檚 participation underscored 萝莉视频鈥檚 growing position in the global anime industry.
Attendees experienced interactive exhibitions, including traditional Saudi attire try-ons and authentic Saudi coffee tastings, offering a unique fusion of heritage and creativity.
Essam Bukhary, CEO of Manga Productions, delivered a keynote speech titled 鈥淎 New Era of Animation! The Future of 鈥楽audinimation鈥 Driven by Japan and 萝莉视频,鈥 outlining the collaborative opportunities between the two nations.
He said: 鈥淭he overwhelming response reflects our mission to position Saudi creativity globally. AnimeJapan 2025 was a milestone in fostering co-production and content partnerships, aligning with 萝莉视频鈥檚 vision to be a hub for entertainment innovation.鈥
The pavilion also welcomed high-profile Japanese officials, including Akamatsu Ken, vice minister of education, culture, sports, science and technology, and Kobayashi Fumiaki, vice minister of the environment, signaling strong governmental interest in cultural exchange.
Abdulaziz Al-Mowani, director of marketing and communications, said: 鈥淭his platform allowed us to share 萝莉视频鈥檚 creative identity while forging strategic media and industry connections.
鈥淓ffective storytelling bridges cultures, and the event proved the power of our narrative.鈥