RIYADH: Esports in Ƶ is set for an exciting new era following the official opening of the new SEF Arena.
The Saudi Esports Federation center in Boulevard World, Riyadh, is a state-of-the-art complex designed to revolutionize gaming and esports in the Kingdom.
Spanning 25,000 sq. meters, it boasts dedicated esports venues, event halls, the SEF Academy, SEF Studio and collaborative workspaces and is purpose-built to support every phase of a player’s journey from grassroots level to the international stage.
The inauguration is a landmark achievement in Ƶ’s journey to becoming the global capital for competitive gaming, in line with the ambitions of Vision 2030 and the Kingdom’s accelerating digital economy.
Turki Al-Fawzan, CEO of SEF, told Arab News that with the Crown Prince Mohammed Bin Salman’s vision in esports, the federation was capable to thrive.
“This isn’t just a venue; it’s the beating heart of an ecosystem. It’s where ambition meets opportunity, and where champions are made. We want Ƶ to be known as the ‘Land of Champions,’ a winning nation where talent is discovered, nurtured, and elevated to the world stage,” he said.
“We are lucky to have a sector strategy on a national level..with that strategy, it’s very ambitious and we have an infrastructure which enables us to achieve all these strategies…I compare it always with Silicon Valley for gamers”
At the heart of SEF’s vision is the gamer’s journey. Starting with the SEF’s School League, players can progress through a structured system that includes the SEF Academy, high-performance coaching, training, and mentorship, taking them from casual player to full-time professional.
Al-Fawzan added: “From watching Twitch streams at home to competing in the Saudi eLeagues and ultimately representing the Kingdom on the global stage, this is the structured journey we’ve built for our youth. It all starts right here, at the SEF Arena.”
The arena is also home to the Saudi eLeagues, where more than 2,800 active players compete across tournaments including the Saudi eLeague Elites, Saudi Women League, Saudi Fighting League and Saudi Challenger League, making it a year-round venue.
To support its mission of developing local talent, the SEF has signed groundbreaking Memoranda of Understanding with Ƶ’s largest esports clubs and stakeholders — Team Falcons, Twisted Minds, R8, and The Ultimates, as well as Savvy.
These will help expand opportunities for Saudi players, creators and organizations across both local and global circuits, while also facilitating knowledge exchange and driving industry innovation.
Delivering a comprehensive and high-performance environment, the SEF Arena will deliver a comprehensive, high-performance environment, providing players, teams and publishers with the tools and infrastructure they need to thrive. With world-class training, live broadcasting capabilities, and immersive fan experiences, it sets a new standard for esports development.
Al-Fawzan said: “We are laying the foundation for the future of esports in Ƶ. This is our legacy, our promise to the next generation of champions. Let’s make history, together.”
The opening comes three months before the start of the second Esports World Cup in Riyadh.
Musaad Aldossary, co-founder and chairman at Falcons Esports, said the SEF Arena’s facilities will help all esports players flourish in the game.
“The experience that the players play in high level facilities and infrastructure will help them match in any global facility…For us it’s always helpful whenever there’s multiple tournaments, multiple teams, and multiple players because then we will have options and the best players will hopefully land in Falcons.”
Rawan Albutairi, chief of partnerships and corporate affairs at Saudi Esports Federation, highlighted the impact of women in esports, which make up almost 49 percent of youth gamers.
“We want to convert that percentage into real elite players and again… Availing platform for women to really put a footprints and really excel is something that is very important. I think the future is bright with everything happening in Saudi and the Esports federation, it’s absolutely instrumental to lead the way and leapfrog not just locally, but also internationally.”
Albutairi said there are many opportunities for women in the esports industry.
“The whole ecosystem (has) professions such as being a commentator, moderator, and just really exploring the opportunities in the ecosystem is something that can be available and will be available here at the SEF Arena.”
