RIYADH: The Saudi Signage and Labelling Expo, the Middle East’s leading event for the digital, print, graphic and imaging sectors, has grown significantly to meet the demand of an evolving signage sector in the Kingdom meeting circular economy principles.
Speaking to Arab News on the sidelines of the expo held at Riyadh International Convention and Exhibition Center from May 20-22, Mutaz Al Mazari, event director at dmg events, organizer of the expo, said: “We are proud to bring the expo to Riyadh as the largest event for signage, labelling, paper and packaging industries in the Middle East.
“Since its launch last year, it has grown significantly to meet the demand of a rapidly evolving signage sector in the Kingdom.”
With a bigger exhibition space and more than 150 exhibitors from more than 15 countries, this year’s expo offered opportunities for buyers to connect directly with suppliers, manufacturers and solution providers in Ƶ’s booming signage, labelling and packaging industries, supporting the country’s Vision 2030 for economic diversification and sustainability regulations, Al Mazari said.

Mutaz Al Mazari, Event Director, dmg events. (AN photo by Rashid Hassan)
The event also supported the region’s broader ambitions by encouraging knowledge exchange, promoting local production capabilities and enabling new commercial partnerships.
Visitors this year discovered a wide range of solutions tailored to the Kingdom’s rapidly growing sectors, including retail, healthcare, entertainment and more.
“With Ƶ’s signage market projected to reach $492 million by 2027, the demand for high-quality, future-ready visual communication tools has never been greater,” Al Mazari said.
From procurement professionals to systems integrators and business owners, the expo provided direct access to the latest digital signage systems, labelling solutions and printing technologies to meet evolving consumer needs.
Attendees gained valuable insights through live demos, engaged with new products and services, as well as know-how of systems and solutions that would help them make informed decisions for upcoming projects and future investments, all aligned with the broader Vision 2030 goals.
This year’s expo was much bigger than the launch year. Building on the positive response from 2024, live demonstrations this year played a major role. Additionally, features such as car wrapping and the debut of Label It, a fast-paced labelling competition offered hands-on experiences and tailored networking opportunities beyond traditional exhibitions.
On supporting Saudi Vision 2030 goals, particularly in economic diversification, local production and sustainable development, Al Mazari said: “Saudi Signage and Labelling Expo and Saudi Paper and Packaging Expo facilitated the growth of the domestic signage and printing sector supporting the Kingdom’s economic diversification strategies under Vision 2030.
“The events connected international solution providers with local manufacturers, distributors and end-users seeking to localize supply chains and expand their services,” he added.
The event spotlighted innovations in sustainable printing, recyclable packaging and energy-efficient signage systems, all aligning with the country’s long-term environmental goals, Al Mazari noted.
As Vision 2030 accelerates investments in smart cities, retail infrastructure and tourism destinations, the technologies on display at the expo will help businesses meet modern design and communication standards while lowering their environmental footprint, he said.
Moreover, sustainability was one of the key pillars of this year’s event. Across both signage and packaging segments, exhibitors unveiled products designed with resource efficiency, recyclability and circular economy principles in mind.
With a key focus on paper recycling and waste equipment, the product sectors highlighted a shift toward greener, smarter production.
“We saw a noticeable shift towards digital signage systems that reduce material usage and extend product lifecycle value, an important step for businesses aiming to move away from traditional print-heavy methods. Exhibitors such as Caravan and Alyanabie Company for Advertising Manufacturing, Gulf Sparrows Trading Company – BlueRhine and National Signage Industrial Company for Energy Efficiency responded to this demand by showcasing technologies that combine sustainability with long-term performance, helping businesses stay aligned with evolving regulations and customer expectations,” Al Mazari said.