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LONDON: Nike has ended its partnership with Australian brand ambassador Grace Tame after the activist shared several pro-Palestinian posts on social media.

Tame, a long-distance runner and high-profile advocate for survivors of sexual assault, had used her platform in recent months to speak out against Israel’s military campaign in Gaza, describing it as “genocide” and calling for a ceasefire.

The American sportswear giant confirmed the decision over the weekend, following growing speculation after it launched a review of Tame’s public statements.

A Nike spokesperson said on Friday: “We’ve agreed to part ways. We wish Grace the best as she continues her running journey.”

Tame signed a $100,000 ambassadorial deal with Nike in January, marking a return to the brand after a previous collaboration four years ago.

Since the start of the conflict in Gaza in October 2023, Tame has shared posts and attended events expressing solidarity with Palestinians.

In November, she signed a global ceasefire petition organized by Oxfam. In May, she gave a speech at an event hosted by the Australian Palestine Advocacy Network, where she said: “Empathy should have no boundaries.”

Tame also revealed she had been asked not to speak about the war at other public engagements.

Her increasingly vocal advocacy drew criticism from pro-Israel commentators in Australia, some of whom accused her of sharing inflammatory and antisemitic content.

In May, Tame reposted a statement from Palestinian writer Mohammed El-Kurd criticizing Western media coverage of the fatal shooting of two Israeli embassy aides in Washington.

She quoted the post, which argued the incident was a direct response to Israel’s assault on Gaza, rather than a random antisemitic attack.

“Even though it was undeniably, and by the alleged shooter’s own admission, a response to the ongoing Israeli assault on Gaza, which killed one hundred and seven Palestinians in the last 24 hours alone,” she reposted to her 260,000 followers.

Tame, no stranger to controversy, has long been a divisive figure in Australian public life.

Earlier this year, she appeared at a public event with Prime Minister Anthony Albanese wearing a T-shirt that read “F**k Murdoch,” a jab at media mogul Rupert Murdoch. In the accompanying Instagram caption, she criticized what she called “dynastically wealthy white supremacist corporate oligarchs ruining our planet, funding genocide, war, and destruction.”

In response, Murdoch-owned The Australian accused her of being fixated on Israel and wrote that Nike’s “face-saving statement of a mutual separation with Tame is arguably misplaced in its generosity.”

The newspaper also noted that all Nike stores in Australia are operated by Fox Group, an Israeli company listed on the Tel Aviv Stock Exchange, adding another layer to the fallout.

CUP: After stumbling out of the starting gate in Big Tech’s pivotal race to capitalize on artificial intelligence, Apple will try to regain its footing Monday at its annual Worldwide Developers Conference.
The pre-summer rite, which attracts thousands of developers to Apple’s Silicon Valley headquarters, is expected to be more subdued than the feverish anticipation that surrounded the event during the previous two years.
In 2023, Apple unveiled a mixed-reality headset that has been little more than a niche product, and last year WWDC trumpeted its first major foray into the AI craze with an array of new features highlighted by the promise of a smarter and more versatile version of its virtual assistant, Siri.
But heading into this year’s showcase, Apple faces nagging questions about whether the nearly 50-year-old company has lost some of the mystique and innovative drive that turned it into a tech trendsetter. Instead of making a big splash as it did with the Vision Pro headset, Apple this year is expected to focus on an overhaul of its software that may include a new, more tactile look for the iPhone’s native apps and a new nomenclature for identifying its operating system updates.
Even though it might look like Apple is becoming a technological laggard, Forrester Research analyst Thomas Husson contends the company still has ample time to catch up in an AI race that’s “more of a marathon, than a sprint. It will force Apple to evolve its operating systems.”
If reports about its iOS naming scheme pan out, Apple will switch to a method that automakers have used to telegraph their latest car models by linking them to the year after they first arrive at dealerships. That would mean the next version of the iPhone operating system due out this autumn will be known as iOS 26 instead of iOS 19 — as it would be under the current sequential naming approach.
Whatever it’s named, the next iOS will likely be released as a free update in September, around the same time as the next iPhone models if Apple follows its usual road map.
Meanwhile, Apple’s references to AI may be less frequent than last year when the technology was the main attraction.
While some of the new AI tricks compatible with the latest iPhones began rolling out late last year as part of free software updates, Apple still hasn’t been able to soup up Siri in the ways that it touted at last year’s conference. The delays became so glaring that a chastened Apple retreated from promoting Siri in its AI marketing campaigns earlier this year.
“It’s just taking a bit longer than we thought,” Apple CEO Tim Cook told analysts last month when asked about the company’s headaches with Siri. “But we are making progress, and we’re extremely excited to get the more personal Siri features out there.”
While Apple has been struggling to make AI that meets its standards, the gap separating it from other tech powerhouses is widening. Google keeps packing more AI into its Pixel smartphone lineup while introducing more of the technology into its search engine to dramatically change the way it works. Samsung, Apple’s biggest smartphone rival, is also leaning heavily into AI. Meanwhile, ChatGPT recently struck a deal that will bring former Apple design guru Jony Ive into the fold to work on a new device expected to compete against the iPhone.
“While much of WWDC will be about what the next great thing is for the iPhone, the unspoken question is: What’s the next great thing after the iPhone?” said Dipanjan Chatterjee, another analyst for Forrester Research.
Besides facing innovation challenges, Apple also faces regulatory threats that could siphon away billions of dollars in revenue that help finance its research and development. A federal judge is currently weighing whether proposed countermeasures to Google’s illegal monopoly in search should include a ban on long-running deals worth $20 billion annually to Apple while another federal judge recently banned the company from collecting commission on in-app transactions processed outside its once-exclusive payment system.
On top of all that, Apple has been caught in the cross-hairs of President Donald Trump’s trade war with China, a key manufacturing hub for the Cupertino, California, company. Cook successfully persuaded Trump to exempt the iPhone from tariffs during the president’s first administration, but he has had less success during Trump’s second term, which seems more determined to prod Apple to make its products in the US.
“The trade war and uncertainty linked to the tariff policy is of much more concern today for Apple’s business than the perception that Apple is lagging behind on AI innovation,” Husson said.
The multi-dimensional gauntlet facing Apple is spooking investors, causing the company’s stock price to plunge by nearly 20 percent so far this year — a decline that has erased $750 billion in shareholder wealth. After beginning the year as the most valuable company in the world, Apple now ranks third behind long-time rival Microsoft, another AI leader, and AI chipmaker Nvidia.