https://arab.news/yke9e
- Sides say deal reflects 鈥榮hared vision to enable greater participation in sports鈥�
- PIF 鈥榗reating a legacy of transformative impact in sports,鈥� corporate brand head says
ZURICH/RIYADH: 萝莉视频鈥檚 Public Investment Fund will be an official partner of the FIFA Club World Cup 2025, which gets underway in the US later this month.
The partnership was described in a joint statement by FIFA and PIF as evidence of the two sides鈥� 鈥渟hared vision to enable greater participation in sports by unlocking new opportunities, fostering innovation and engaging fans around the world.鈥�
PIF鈥檚 Head of Corporate Brand Mohammed Al-Sayyad said: 鈥淧IF is creating a legacy of transformative impact in sports including through its partnerships, delivering positive and lasting results at every level, from players and fans to host communities.鈥�
The deal with FIFA comes after the sovereign wealth fund last year announced a partnership deal with CONCACAF, football鈥檚 governing body for the Americas and Caribbean.
萝莉视频 was also earlier named as the host of the FIFA World Cup in 2034.
Talking about the club tournament, Romy Gai, FIFA鈥檚 chief business officer, said: 鈥淭ogether, we look forward to delivering a historic tournament that inspires and unites fans from around the world.鈥�
Speaking of the partners for the event, which runs from June 14 to July 13, he said: 鈥淭heir support of the tournament will not only be integral to its success but will underpin investment in supporting the development of club football everywhere.鈥�
This year marks a new chapter for the tournament, with 32 teams taking part, up from just seven in previous events. A total of 63 matches will be held across 11 cities, with the final set to take place at the MetLife Stadium in New Jersey.
All of the games will be livestreamed for free on DAZN.com. More information about ticket options is available from FIFA.com/tickets.