Ƶ

SLS Expo 2025 propels Vision 2030 infrastructure goals

SLS Expo 2025 propels Vision 2030 infrastructure goals
The Saudi Light and Sound Expo 2025 served as a central platform for advancing Ƶ’s professional lighting, sound, and AV technology sector.
Short Url
Updated 09 June 2025

SLS Expo 2025 propels Vision 2030 infrastructure goals

SLS Expo 2025 propels Vision 2030 infrastructure goals

The three days of Saudi Light and Sound Expo 2025 reinforced the event’s position as a central platform for advancing Ƶ’s professional lighting, sound, and AV technology sector. With broad international participation and a focus on actionable business outcomes, SLS Expo continues to support the Kingdom’s Vision 2030 goals by accelerating infrastructure development and building strategic industry capabilities.

Global and regional stakeholders convened to explore new solutions and partnerships essential to Ƶ’s growing live event production market. The exhibition featured 127 exhibitors from 21 countries, including Ƶ, the UAE, US, China, and Italy, showcasing technologies designed for high-performance venues, immersive experiences, and large-scale productions.

Several significant agreements were signed, contributing to Ƶ’s infrastructure and capability-building objectives. The MoU signing between Saudi Entertainment and Events Management Academy and IPS marked the beginning of a strategic partnership aimed at enhancing talent development in the live events sector in Ƶ, aligning its goals with the Kingdom’s Vision 2030.

Additional MoUs formalized as the event progressed, reflecting the Kingdom’s broader strategy to attract global expertise, foster local skills development, and support the execution of major national projects.

At the heart of the show’s programming was the SLS Summit, supported by sponsors IPS, Shure, Procom, Venuetech, Proloab, RST, SONOS, ShowPower and Media Pro. More than 40 international speakers delivered expert-led sessions across topics including smart production, sustainable AV, immersive design, and next-generation venue infrastructure. One of the standout sessions, Stadiums 2.0, explored how integrated AV systems and architectural design are enabling a new era of live event experiences.

“What we saw at SLS Expo was not just about momentum, it was focused, results-driven engagement that’s shaping the sector’s future,” said Sarkis Kahwajian, associate vice president at dmg events. “The MoUs already confirmed, and those in development, speak to the depth of commitment across the public and private sectors.”

Hands-on features such as the Shure Wireless Workshop provided live audio professionals with opportunities to deepen their technical capabilities and engage in peer learning through practical demonstrations and real-time troubleshooting.

SLS Expo is supported by the Kingdom’s General Entertainment Authority and the Ministry of Investment of Ƶ. 

The event continues to serve as a strategic business environment where government entities, technology providers, integrators, and venue operators align around a shared vision for growth.

Co-located with the Saudi Entertainment and Amusement Expo, SLS offers a complete ecosystem for live event professionals seeking to connect, collaborate and contribute to the development of Ƶ’s AV and production sectors.


LuLu to mark National Day with Guinness Record bid

LuLu to mark National Day with Guinness Record bid
Updated 20 September 2025

LuLu to mark National Day with Guinness Record bid

LuLu to mark National Day with Guinness Record bid

In celebration of the 95th Saudi National Day and as a tribute to the Kingdom’s heritage and unity, LuLu Hypermarket is set to attempt a Guinness World Record with the creation of the world's largest shattered glass artwork on Sept. 20, from 4:30 p.m. at Alkhobar New Corniche. The 3-meter x 3-meter glass panel will feature the official symbol issued by the General Entertainment Authority, reflecting pride, unity, and societal support. Crafted with the support of Khobar Municipality and Unilever (Comfort), the artwork will be gifted to the municipality and is expected to become a new landmark in the Eastern Province.

The masterpiece will be created by Aseel Al-Mughlouth, a celebrated Saudi visual artist renowned for his innovative shattered glass paintings. Combining engineering expertise with artistic vision, Al-Mughlouth transforms broken glass into stunning creations admired across Ƶ and the Arab world.

Spotlight on Saudi-made products

As part of the National Day celebrations, LuLu stores across the Kingdom are hosting festive activities from Sept. 17 to 23, offering exclusive deals, special promotions, and family-friendly cultural experiences. Shoppers can enjoy unbeatable prices across all categories, with a special emphasis on Saudi-made products, while participating in the joyous spirit of the nation. A midnight shopping event will take place on Sept. 22, from 6 p.m. to 1 a.m., featuring exciting offers and exclusive deals for night-time shoppers.

Google Pay for hassle-free shopping 

To enhance convenience and innovation, LuLu has also introduced Google Pay across all stores in Ƶ, making it the first retailer in the country to offer this fast, easy, and secure payment option.

This year, LuLu’s National Day festivities promise a memorable blend of art, shopping, culture, and community spirit, uniting customers in celebrating the Kingdom’s proud heritage while looking forward with creativity and innovation.


barq signs 3 agreements with global and local companies to develop digital and technological payment solutions

barq signs 3 agreements with global and local companies to develop digital and technological payment solutions
Updated 18 September 2025

barq signs 3 agreements with global and local companies to develop digital and technological payment solutions

barq signs 3 agreements with global and local companies to develop digital and technological payment solutions

barq, the fastest-growing digital payments wallet in the Kingdom, announced the signing of three strategic partnership agreements on the sidelines of the Money20/20 Middle East conference hosted in Riyadh on Sept. 15–17, thereby strengthening its position in the digital payments and financial services sector.

barq signed a cooperation agreement with iPiD, a global leader in digital payment solutions, with the aim of enhancing customer experience and developing innovative cross-border payment solutions.

This contributes to accelerating financial transfers and enhancing their reliability and security, in line with the growing expansion of international trade flows.

barq was represented at the signing ceremony by Thamer Al-Harbi, director of international partnerships, while the partner company was represented by Sourabh Ranjan, regional director for the Middle East, Africa, and India.

On the second day of the conference, barq signed a strategic partnership agreement with Tawuniya Insurance, one of the largest insurance companies in the Kingdom.

The agreement focuses on exploring opportunities for cooperation in financial, technological, and related products and services, leveraging the innovative and integrated solutions provided by barq to support Tawuniya’s customers and enrich the digital experience in the insurance sector.

The signing ceremony was attended by Hamoud Al-Badr, director of Individual Life Insurance Sales, representing Tawuniya, and Muath Al-Sadhan, general manager of corporates, representing barq.

barq also entered into a strategic partnership with Innovative Systems, a global leader in a key compliance solution.

This partnership aims to enhance barq’s compliance program by leveraging Innovative Systems’ advanced global sanctions technologies, ensuring adherence to international sanctions regulations while mitigating operational risks.

Representing barq at the signing was Talal Al-Qahtani, chief commercial officer, while the agreement was signed on behalf of Innovative Systems by Deborah Overdieb, executive vice president.

Saad Al-Muhanna, CEO and co-founder of barq, said these agreements stem from barq’s firm commitment to developing the digital payments ecosystem and its dedication to building impactful partnerships with leading global and regional companies.

This contributes to driving innovation and opening new horizons for the growth of the financial sector in the Kingdom and the region.

This step comes within barq’s ongoing efforts to expand its strategic partnerships network locally and internationally and to deliver advanced digital financial solutions.

This coincides with the company’s distinguished performance during its first year, in which it reached over 8 million users from 150 nationalities, issued more than 6.5 million digital payment cards, and executed more than 500 million payment transactions.

These milestones reflect the Kingdom’s rapid transformation toward a cashless digital economy and reaffirm barq’s position as a leading provider of innovative digital payment solutions.


W Communications sets up regional HQs in Abu Dhabi

W Communications sets up regional HQs in Abu Dhabi
Updated 18 September 2025

W Communications sets up regional HQs in Abu Dhabi

W Communications sets up regional HQs in Abu Dhabi

W Communications has expanded its global footprint with the launch of a regional headquarters in Abu Dhabi, signaling a significant, long-term investment in the Middle East — one of the world’s most dynamic growth regions.

W first entered the GCC in 2020 as agency of record for Diriyah Gate Development Authority in Ƶ.

Today, the regional office brings together three complementary brands: W GCC, delivering world-class creative services from Abu Dhabi; Riyadh-based destination marketing arm Lotus Arabia, representing clients including Saudia and AROYA Cruises; and Hello Franses!, W’s celebrity and influencer division, which has worked with global sport and entertainment properties including Formula 1, Formula E and the Red Sea International Film Festival.

Together, these brands form a powerful, integrated platform designed to serve the region’s fast-evolving communications landscape.

Founded in London in 2009, W is one of the world’s most awarded independent agencies, with offices in London, New York, Singapore, Riyadh and now Abu Dhabi. The GCC hub consolidates W’s presence in the region and reflects its strategy of embedding in culture-led growth markets.

The new office will be led by Joanna Della-Ragione, managing partner, W Communications GCC, who previously served as chief marketing and communications officer at Oxagon, NEOM’s first subsidiary, and held a senior role with the Diriyah Gate Development Authority.

A former journalist, with more than 15 years’ experience spanning London and the Gulf, Della-Ragione brings deep regional expertise and international credibility to W’s Middle East expansion. 

“The Middle East represents one of the most ambitious, dynamic and creative regions in the world,” said Warren Johnson, founder and CEO of W Communications. “With flagship clients already in Riyadh, and Abu Dhabi now established as our GCC HQs, we’re embedding in the region for the long term.

This is a serious investment in talent, creativity, and partnerships in markets that are shaping the global agenda.”

Della-Ragione added: “Across the GCC — from Abu Dhabi and Riyadh to Doha — cities are reshaping culture, tourism and lifestyle on a global scale. Having both Riyadh and Abu Dhabi in our network means we can partner with organizations across the region, combining global creative credibility with deep local cultural fluency.”


Money 20/20: barq leads digital payments landscape with three Visa awards

Money 20/20: barq leads digital payments landscape with three Visa awards
Updated 17 September 2025

Money 20/20: barq leads digital payments landscape with three Visa awards

Money 20/20: barq leads digital payments landscape with three Visa awards

In an unprecedented achievement that reflects the Kingdom’s leadership in the fintech sector, Saudi fintech barq won three awards from Visa during the Money 20/20 Middle East conference, hosted in Riyadh. The event includes the participation of pioneers in digital payments, banking, and technology from around the world.

barq was recognized by Visa as the fastest growing fintech company in Central and Eastern Europe, the Middle East, and Africa, in view of the company’s journey that saw it issue more than 6.5 million cards, enable over 500 million payment transactions, and serve users from more than 150 nationalities in a short period of time.

Another award recognized barq’s rapid expansion in building a wide user base and its strong presence in local and international markets.

barq also won the Highest International Transaction Volumes award among fintech companies in Central and Eastern Europe, the Middle East, and Africa, in recognition of its success in leading the region in international transaction volumes, reflecting the trust of millions of customers in its solutions and its ability to build an efficient and secure cross-market payments ecosystem.

In a statement, Visa said that barq represents a leading model of innovation in the fintech sector, as it was able in a short time to build a solid user base and achieve exceptional performance in transaction volumes, thereby enhancing the Kingdom’s position as one of the most prominent emerging fintech markets globally.

The awards represent an important milestone in barq’s journey toward regional and global expansion. They reflect its commitment to continuing innovation and providing advanced payment services that keep pace with market requirements, contribute to supporting financial inclusion, and enhance the digital economy in the Kingdom and the region, in line with the objectives of Saudi Vision 2030.


barq signs three strategic agreements on Day 1 of Money 20/20 Middle East

barq signs three strategic agreements on Day 1 of Money 20/20 Middle East
Updated 17 September 2025

barq signs three strategic agreements on Day 1 of Money 20/20 Middle East

barq signs three strategic agreements on Day 1 of Money 20/20 Middle East

On the first day of Money 20/20 Middle East, hosted in Riyadh, barq, a digital payments application, signed three strategic agreements aimed at developing digital payments in the Kingdom and the region.

barq signed a strategic partnership with Thunes, where it was represented by Thamer Alharbi, director of international partnerships, while Thunes was represented by Ahmed Yaqoub, vice president of business development.

barq also signed an MoU with Moysar, with Muath Alsadhan, general manager of partnerships, representing barq, and Mishari Al-Faryan, chief operating officer, representing Moysar.

On the sidelines of the conference, barq signed a strategic partnership with OneCard, represented by Basel Alhussan, director of product factory, while OneCard was represented by Omar Al-Refaie, senior sales director.

These agreements reflect barq’s commitment to expanding its strategic partnerships and enhancing its position as a leading digital wallet, in line with supporting the digital transformation in the financial sector in harmony with the objectives of Saudi Vision 2030.

Abdulaziz Al-Rudaini, general manager of marketing, communications and engagement at barq, said: “The Money 20/20 Middle East conference proves that Ƶ is the leader in the fintech sector in the region.” He added: “barq’s participation aims to showcase the development and support received by the fintech sector from the leadership and the Saudi Central Bank. barq seeks to provide exceptional products and innovative solutions, enabling it to reach a strong position in the Saudi market, while continuing to empower individuals and offer services that meet their aspirations, always staying a step ahead.” 

This success comes at a time when barq is celebrating its milestone first year, where it reached more than 8 million users, processed over 150 million transactions, issued more than 6.5 million digital cards, and recorded over 500 million payment transactions. These achievements confirm the rapid transformation of the Saudi financial sector toward a cashless digital economy and reinforce barq’s position as a leading provider of innovative digital payment solutions.