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Baheej, ������Ƶ’s emerging destination developer and a joint venture between ASFAR, the Saudi Tourism Investment Company and a Public Investment Fund company with the Tamimi-AWN Alliance, has announced the fourth component of its transformative Yanbu Waterfront Project: a 34-room boutique wellness resort that brings together ancestral wellness wisdom and contemporary design inspired by the region’s seafaring heritage.

Nestled on the tranquil shores of Yanbu, this intimate sanctuary will feature private sea-view cabanas, immersive wellness programming, and a signature spa designed as an architectural homage to the pearl, once a precious treasure of Yanbu and a symbol of renewal and serenity.

Norah Al-Tamimi, CEO of Baheej, said: “This project is a reflection of Baheej’s vision to enrich Saudi destinations with meaning, not just infrastructure. Our wellness resort is more than a place to stay — it’s an experience crafted around the values of balance, beauty, and belonging. We believe it will become a new symbol of Yanbu’s evolving identity as a serene coastal escape.”

Envisioned as a journey and offering guests opportunities to reconnect with self and place, Baheej is developing the resort with curated experiences that include meditation at sunrise, movement rituals inspired by coastal rhythms, and wellness treatments rooted in Arabic healing traditions and native ingredients.

“The design, developed by Spectrum Architecture, draws deeply from the soul of Yanbu,” said Stefano Lopez, senior director at Baheej. “It reinterprets the poetry of seafaring traditions and the calm resilience of the sea into a space of reflection, comfort, and transformation.”

Lopez also noted that the official brand of the resort will be revealed later this year, hinting at its distinctive Saudi character. “We want to create a brand that resonates with our domestic travelers — one that brings generations of Saudi heritage and wellness practices to the forefront of contemporary hospitality,” he said.

This launch marks a further step in Baheej’s mission to transform Yanbu into the gateway to the Red Sea Riviera — a new destination narrative that fuses nature, culture, and community. The wellness resort joins a growing collection of destination-defining assets developed by Baheej in Yanbu, including Cloud 7 Lifestyle hotel by Kerten Hospitality, Kaynuna Beach Escape and the upcoming Jaba Tour Center and Diving Club.

ABB ������Ƶ has launched its “2025 Women’s Mentorship Program,” developed in partnership with the Saudi-Swedish Executive Women’s Network. This initiative reinforces ABB ������Ƶ’s commitment to empowering Saudi female talents through cross-cultural collaboration within the Kingdom and beyond.

The program is a structured initiative designed to accelerate the professional career growth of ABB ������Ƶ’s female employees by connecting them with experienced mentors from both ������Ƶ and Sweden. Through monthly one-on-one virtual sessions, group mentoring, shadowing opportunities, and real-world business challenges, mentees will gain leadership insights, strategic guidance, and career development support.

Targeting both early-career professionals and high-potential Saudi female employees at ABB ������Ƶ, the mentorship initiative will strengthen leadership pipelines and support ������Ƶ’s Vision 2030 goals for increasing Saudi female participation in the workforce.

“This mentorship program reflects ABB ������Ƶ’s belief in the power of collaboration and shared success,” said Ali Al-Koud, country HR manager, ABB ������Ƶ. “By empowering our Saudi female talents and facilitating knowledge exchange with our Swedish partners, we are not only investing in individual careers — but also in the future of industry and innovation in the Kingdom.”

“We are proud to partner with ABB ������Ƶ on this impactful initiative. It is a true model for global cooperation and women’s empowerment,” said Katie Hagström, director of the Saudi-Swedish Executive Women’s Network, and Mentorship Program Lead. 

“By linking talented Saudi women with experienced professionals from the Kingdom and Sweden, we are building bridges of opportunity, knowledge, and mutual growth.”

The program structure includes regular virtual mentorship sessions, cross-cultural networking, and a graduation ceremony recognizing outstanding achievements. Participating mentors will guide mentees through personalized development journeys, providing both strategic counsel and practical experience.

As a recognized technology leader in electrification and automation, ABB ������Ƶ continues to reinforce its reputation as an employer of choice for women. This program stands as a tangible expression of ABB’s values — courage, care, curiosity, and collaboration — and a powerful step toward a more inclusive and diverse industrial future.

The Saudi-Swedish Executive Women’s Network is a professional network for women in ������Ƶ and Sweden. The network exists to strengthen the commerce and communal ties between the two countries, with a focus on promoting women in entrepreneurship, board governance, and stakeholder engagement in their respective business communities and in the global market. It achieves its network mission by building direct relationships between individuals.