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Riyadh to host leaders at New Global Sport Conference 2025

Ralf Reichert, CEO of the Esports World Cup Foundation. supplied
Ralf Reichert, CEO of the Esports World Cup Foundation. supplied
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Updated 23 June 2025

Riyadh to host leaders at New Global Sport Conference 2025

Ralf Reichert, CEO of the Esports World Cup Foundation. supplied
  • Event takes place in August at Four Seasons Hotel

RIYADH: Riyadh is to welcome global leaders from sport, electronic sports, and entertainment at the New Global Sport Conference 2025 on Aug. 23-24 at the Four Seasons Hotel.

Organized by the Esports World Cup Foundation, the event coincides with the closing weekend of the Esports World Cup, the world’s largest event of its type.

Called “The Next Game — Building the Future of Gaming, Esports, and Sports,” the conference will bring together more than 1,500 industry leaders for keynotes, strategy sessions, and high-level networking.

Confirmed speakers include Prince Faisal bin Bandar bin Sultan, president of the Saudi Esports Federation; Casey Wasserman, chairman of LA28; Toshimoto Mitomo, Sony’s chief strategy officer; and World Chess Champion Magnus Carlsen. Senior executives from Activision, Sega, Bandai Namco, Disney, and CBS Sports will also participate.

Ralf Reichert, the CEO of EWCF, said the event was occurring at a time of transformation, and added: “As the boundaries between sports, e-sports, entertainment, and technology dissolve, this event becomes the premier global stage for leaders to explore new horizons and create groundbreaking collaborations."

Tickets are now available at . Additional speakers and the full programme will be announced soon.


Global e-sports conference in Riyadh ends with new tournaments announced, industry deals signed

Global e-sports conference in Riyadh ends with new tournaments announced, industry deals signed
Updated 25 August 2025

Global e-sports conference in Riyadh ends with new tournaments announced, industry deals signed

Global e-sports conference in Riyadh ends with new tournaments announced, industry deals signed
  • More than 1,500 delegates, 500 CEOs attend event organized by Esports World Cup Federation
  • Ubisoft announce plan to make UNESCO World Heritage site AlUla playable in ‘Assassin’s Creed Mirage’

RIYADH: The New Global Sport Conference 2025, held alongside the closing weekend of the Esports World Cup in Riyadh, finished Monday with a series of announcements and partnerships aimed at shaping the future of gaming and electronic sports.

The event, organized by the Esports World Cup Foundation, brought together more than 1,500 delegates, including 500 CEOs from the gaming, sports, technology and investment sectors.

Senior Saudi officials, including Sports Minister Prince Abdulaziz bin Turki Al-Faisal and Saudi Esports Federation Chairman Prince Faisal bin Bandar bin Sultan, outlined the Kingdom’s ambitions to make gaming and e-sports a driver of future economic growth.

A key announcement was the launch of the Esports Nations Cup, the first international competition where national teams will represent their countries.

The inaugural edition is scheduled for November 2026. Ubisoft’s Francois-Xavier Deniele said: “There is something different with nations, this sentiment of pride that continues to grow around the world.”

Hans Jagnow, director of NGSC 2025, said the scale of collaboration marked a turning point for the industry.

“NGSC 2025 has solidified its role as the platform where the future of our industries is shaped,” he said. “The outcomes of this year’s conference will set the direction of our industry and drive the growth and transformation of gaming and e-sports worldwide.”

Ubisoft also unveiled a partnership with Ƶ to recreate AlUla, a UNESCO World Heritage site, as free playable content in “Assassin’s Creed Mirage.”

CEO Yves Guillemot described it as “an opportunity to share Ƶ’s cultural heritage with players worldwide.”

Panels and sessions featured leading figures including World Chess Champion and Esports World Cup winner Magnus Carlsen, Olympic gold medalist Alex Morgan, LA28 Olympics Chairman Casey Wasserman, Twitch CEO Dan Clancy, and game creator Hideo Kojima.

Ralf Reichert, CEO of the Esports World Cup Foundation, said: “Players need more opportunity, more great stages, more moments where they can become heroes.”

Morgan urged an “athlete-first approach,” while Wasserman underlined the need for inclusive competition structures.

Over the course of the conference, more than 250 meetings were held and 30 agreements signed, including with UNICEF, the World Football Summit, Savvy Games Group and AWS.

NGSC 2025 also introduced two new formats: The Foundry, focused on start-up pitches and investment, and NGSC Studio, which broadcast live sessions to more than 100,000 viewers worldwide.

The event will return to Riyadh in 2026.


NGSC 2025 wraps up Day 2, highlighting Ƶ’s esports ambitions

NGSC 2025 wraps up Day 2, highlighting Ƶ’s esports ambitions
Updated 24 August 2025

NGSC 2025 wraps up Day 2, highlighting Ƶ’s esports ambitions

NGSC 2025 wraps up Day 2, highlighting Ƶ’s esports ambitions
  • Throughout the day, a range of sessions highlighted the global momentum of gaming and esports

RIYADH: By the time the second and final day of the New Global Sport Conference 2025 ended in Riyadh, the city had truly come alive.

Leaders, influencers, creators and gamers all shared one clear message: Ƶ is not just hosting the conversation on the future of gaming and esports — it is shaping it. With electric energy buzzing through every corridor, the closing day felt less like an ending and more like a launchpad for what is to come.

As Peter Moore, former CEO of Liverpool FC, told Arab News: “Ƶ is the only country in the world that has an esports strategy as part of Vision 2030.” Speaking during one of the sessions, he added: “Esports will open the Kingdom’s arms to the world … I leave here blown away by what this country can do.”

Among the many standout discussions was “Content for the Next Generation: Revolutionizing Platforms, Formats, and Fan Engagement,” where Toshimoto Mitomo, chief strategy officer at Sony, spotlighted the impact of the MENA Hero Project — a program that has already drawn more than 200 applications from local developers and is now helping five projects prepare for commercial launch.

“Our role is to incubate creators so their games can reach global markets,” Mitomo said. “We’re enabling a vibrant ecosystem powered by local ingenuity and global ambition.”

The final session of the day — and of the conference —had attendees packing the room: “Blurring the Lines Between Games and Cinema.” Hosted by Rolling Stone’s senior gaming editor Christopher Cruz, the panel featured legendary game creator Hideo Kojima and acclaimed filmmaker Nicolas Winding Refn. Together, they explored the merging worlds of interactive entertainment and cinema, touching on advancements such as artificial intelligence, 3D graphics, and online connectivity that are redefining how stories are told.

Kojima, reflecting on Ƶ’s bold investments in gaming, praised the Kingdom’s forward-thinking approach: “The country I look at and they’re kind of creating something for the future. I feel so envious of this country. Everyone’s looking at this future … You have everything you need to create something new — art, movies, games. Let’s create the future together. And I want to play that, and I want to see that.”

Throughout the day, a range of sessions highlighted the global momentum of gaming and esports. Panels such as “Power Moves: Next-Gen Dealmakers in Gaming & Esports Investments” and “Content for the Next Generation” explored how innovation, technology, and investment are rapidly expanding opportunities — not just for players and developers, but for entire communities.

When the final applause echoed through the venue, it was clear that NGSC 2025 had achieved more than just two days of dialogue. It had galvanized a movement. Attendees left with notebooks filled with ideas, pockets full of LinkedIn connections, and a sense of shared purpose.

In just two days, Riyadh had established itself as more than a meeting ground; it had become the nerve center of a global industry in motion. NGSC 2025 did not simply end — it launched a new chapter, proving that Ƶ is no longer just part of the game. It is helping to define its future.


Ƶ offers ‘unparalleled potential’ for esports innovation and growth, says FACEIT boss

Ƶ offers ‘unparalleled potential’ for esports innovation and growth, says FACEIT boss
Updated 24 August 2025

Ƶ offers ‘unparalleled potential’ for esports innovation and growth, says FACEIT boss

Ƶ offers ‘unparalleled potential’ for esports innovation and growth, says FACEIT boss
  • Niccolo Maisto speaks to Arab News about the video entertainment company he founded in 2011 and the esports scene in Ƶ

RIYADH: Niccolo Maisto is the CEO of ESL FACEIT Group, a leading esports and video game entertainment company which was involved in the recently concluded Esport World Cup in Riyadh.

Maisto, who co-founded the company in 2011, spoke to Arab News about his organization, its sale to Savvy Group in 2022 and the esports landscape in Ƶ.

How did the acquisition by Savvy come about and what did it mean on a personal level and for the organization?

The acquisition and merging of ESL and FACEIT under the Savvy Games Group, backed by the Public Investment Fund, was a pivotal moment for esports. It was a powerful validation of competitive gaming’s emergence as a global entertainment powerhouse and a significant engine for cultural and economic progress. For me, it opened up an unprecedented pathway to realize our most ambitious goals for competitive gaming and community cultivation on a truly worldwide scale.

The genesis of ESL FACEIT Group (EFG) was about more than just combining assets; it was about fusing the complementary businesses. We brought together FACEIT’s cutting-edge digital platform and vibrant community infrastructure with ESL’s unparalleled heritage in live events and global IPs. The result is a singular, integrated ecosystem, purpose built to deliver an unmatched experience to every player, fan, and partner, from grassroots to the pinnacle of professional play.

My journey since the acquisition has been one of significant evolution, with a focus on harnessing our newfound scale and the substantial investment to ignite innovation, strategically expand into new territories, like the Middle East, and build the infrastructure essential for the industry’s long-term viability.

This period of growth also brings with it an even greater sense of responsibility. We must serve not only our immediate community but the broader esports ecosystem, encompassing publishers, teams, players, and, most importantly, the fans.

How do you find the gaming and esports scene in the Kingdom?

Ƶ, as one of the fastest-growing gaming markets, offers unparalleled potential for innovation and growth. It is also the first country in the world to have a dedicated National Games & Esports Strategy, which aims to create 39,000 jobs and contribute SAR 50 billion ($13.3 billion) to its GDP by 2030. This approach aligns perfectly with our mission to elevate esports on a global scale. As gaming becomes ever more popular in the Kingdom, so does the appetite for opportunities in esports, both recreationally and professionally. Hosting the Esports World Cup in Ƶ, as well as local events such as the ESL Saudi Challenge is an important step in offering local fans firsthand exposure to the opportunities that esports bring.

What is your vision for the company development in the next few years, and how does it affect the esports scene in the Kingdom?

To ensure that we are capitalizing on the esports momentum in the region, we’re significantly expanding our presence by establishing a dedicated local broadcast hub. We’re also actively adapting our core platforms, like FACEIT and Mobalytics, for the local audience and undertaking recruitment across various departments to ensure a deep, lasting footprint in the Kingdom.

While we’re constantly looking ahead to exciting possibilities, such as bringing more live events like DreamHack to the region, our immediate priority is to forge a genuine regional hub. This hub won’t just deliver top-tier esports experiences; it’s designed to actively nurture local talent and develop capabilities within the community. By offering content in Arabic and organizing local tournaments like the ESL Saudi Challenge, we’re ensuring our initiatives truly resonate with Saudi audiences, all while respecting local culture and regulations.

This approach creates a powerful link between global esports excellence and the Kingdom’s local ambitions. We’re not simply providing entertainment; we’re actively contributing to Ƶ’s transformative vision, aligning with its goals for economic diversification and youth empowerment. Our efforts are geared towards building a robust and sustainable ecosystem that fosters new talent, sparks innovation, and firmly establishes the Kingdom as a global leader in gaming and esports.

What are the company’s future projects?

Establishing an office in Ƶ underscores EFG’s long-term commitment to what is arguably the most rapidly expanding esports market globally. This physical presence allows us to integrate more closely with crucial partners and directly contribute to the ambitious Vision 2030 objectives and the Kingdom’s booming gaming and esports landscape.

We’re actively exploring avenues for IP development specifically crafted for local audiences, ensuring our content is both culturally resonant and maintains EFG’s signature global quality. While we recognize the immense future potential for expanding into live events and immersive community experiences, our current priority is on solidifying the groundwork: building robust local teams, tailoring our products, and setting up the essential infrastructure to consistently deliver world-class esports across the entire region.

What was the company’s role in EWC?

EFG is the official operating partner for the Esports World Cup. EFG is responsible for building the identity and product proposition of the Esports World Cup with a unique cross-game format that unites the entire industry under a global and impactful tournament. This includes tapping EFG’s decades of expertise to oversee tournament operations, broadcast production, marketing, and more.


Esports World Cup Foundation announces new Nations Cup tournament

Esports World Cup Foundation announces new Nations Cup tournament
Updated 23 August 2025

Esports World Cup Foundation announces new Nations Cup tournament

Esports World Cup Foundation announces new Nations Cup tournament
  • First global, recurring national team competition will involve Electronic Arts, Krafton, Tencent and Ubisoft in November 2026 debut

RIYADH: The Esports World Cup Foundation today announced the Esports Nations Cup, a landmark tournament where the best esports players in the world will compete not only for professional glory with their clubs, but also for the honor of representing their countries. 

The ENC introduces national pride to the global esports stage in a recurring format and is the first event of its kind at this scale.

“Nation vs. nation competition is the ultimate expression of sport,” said Ralf Reichert, CEO of the Esports World Cup Foundation. “The ENC makes this a reality for esports, giving every fan a flag to rally behind and every player the pride of representing their country. It’s a stage to create heroes, inspire the next generation, and, together with our partners and stakeholders, build the national ecosystems that will accelerate the growth of esports worldwide.”

The inaugural edition will be co-developed with publishers and video game companies — Electronic Arts, Krafton, Tencent and Ubisoft. These partners bring the scale and insight essential to building a global competition for national teams that reflects the values and integrity of each game. Each will help shape their game’s national ranking systems, qualification pathways and event formats, ensuring the ENC resonates with their fans and meets the highest standards of competition.

The ENC will feature national teams from all major regions: North America, South America, Europe, MENA, Africa, Asia, and SEA & Oceania, competing in both team-based and solo-player formats. A multi-layered qualification model will balance competitiveness and inclusivity, combining global rankings, regional qualifiers and wildcard entries, including solidarity placements, to ensure a broad and representative competitive stage in every game. All players will receive guaranteed prize money, with equal placement rewards across all games, ensuring fairness for players. The Esports World Cup Foundation will work with relevant stakeholders in each region to shape how teams are formed and represented.

The ENC will be hosted every two years, providing a dependable structure for players, coaches and esports organizations, and confidence for publishers, clubs and partners to invest in long-term national team programs.

As the newest addition to the EWCF portfolio, the ENC builds on the momentum of the Esports World Cup — the world’s largest multi-title esports event — and extends its mission to a new layer of global competition. While the EWC unites the best clubs, the ENC unlocks a new frontier powered by national identity and regional representation.

The ENC will debut in Riyadh, Ƶ, in November 2026, before moving to a rotating host model, bringing national esports teams to fans and cultures worldwide.

The Nations Cup announcement was made at the New Global Sport Conference in Riyadh, where 1,500 industry leaders convened to discuss the convergence of gaming, esports and sport.


Leveling Up: Day One Wrap-Up of the New Global Sport Conference 2025

Leveling Up: Day One Wrap-Up of the New Global Sport Conference 2025
Updated 23 August 2025

Leveling Up: Day One Wrap-Up of the New Global Sport Conference 2025

Leveling Up: Day One Wrap-Up of the New Global Sport Conference 2025
  • Kingdom unveiled an ambitious master plan to solidify its position as a global esports powerhouse, announcing that the Esport Nations Cup will launch in November 2026

RIYADH: Riyadh didn’t just host a conference this weekend — it made history. Day One of the New Global Sport Conference 2025 (NGSC) transformed the Four Seasons Hotel into a global hub for the future of gaming, esports, and sports. More than 1,500 leaders, innovators, and creators from around the world came together to discuss one question: What comes next for the world of play?

And Ƶ came to play in a big way. The Kingdom unveiled an ambitious master plan to solidify its position as a global esports powerhouse, announcing that the Esport Nations Cup will launch in November 2026 in Riyadh. The tournament promises to build national pride and deliver the kind of iconic moments gamers will remember for generations.

Prince Faisal bin Bandar, president of the Saudi Esports Federation, captured the transformation brought about by introducing international esports events to the Kingdom perfectly. “Three million people visited Riyadh in the middle of summer, despite the heat, to attend events like the Esports World Cup and the New Global Sport Conference,” he said. “These were times when, in the past, everything would shut down — restaurants, stores, hotels — but now, thanks to gaming and esports, the city is operating at full capacity.”

The investment driving this transformation is just as bold. Speaking at the conference, Saudi Minister of Investment Khalid Al-Falih said: “The gaming and esports sector is one of the fastest-growing industries in the world, and the Kingdom views it as the ‘new oil,’ as it relies on our most important strategic resource — human capital.”

Another official added: “We are making massive investments in the esports sector because it connects technology, education, tourism, and innovation.”

The community-driven side of this growth is just as significant. Faisal Bin Homran, chief product officer of the Esports World Cup Foundation, highlighted the importance of building relationships with the players, producers and fans who make the ecosystem thrive.

“We are community-powered, and that’s what keeps us close to the players, clubs, publishers, and fans — whether they’re here on the ground or across the globe. By listening to what they want, we’ve been able to grow faster and build a stronger esports fandom in Ƶ. This year alone, we saw over 200 clubs and 2,000 players from more than 100 nations participate, with over 10,000 players competing in qualifiers. It shows that, beyond prize money, the level of competition and passion for esports is higher than ever — and we’re proud to be part of that growth.”

That vision of progress and pride resonated throughout the conference. As Ralf Reichert, CEO of the EWCF, noted, “When nations compete, the rules remain the same, but the meaning rises. Victories happen; they are not just wins, they become national memories.”

Throughout the day, the sessions were as dynamic as the announcements. Ubisoft took the audience on a journey through its evolution from a small publisher to a global powerhouse, hinting at how legacy titles will continue to evolve for future generations. Industry experts explored how mobile platforms are now the backbone of global gaming growth, with one strategist emphasizing, “Mobile gaming isn’t the future — it’s the present. If you’re not building for the phone in someone’s pocket, you’re missing billions of players ready to connect, compete, and create.”

Others dove into the power of intellectual property, describing IP as “the currency of the next era of gaming,” fueling everything from collaborations to film and streaming adaptations.

The diversity of voices on stage reflected the global reach and potential of the industry.

Jumana Haj-Ahmad of UNICEF spoke about the social impact of gaming. “With around 3.3 billion gamers globally, gaming is more than entertainment; it’s a platform for learning and connection,” she said. “But that also means we must set global standards to ensure that every gamer’s experience is safe, inclusive, and impactful.”

Dan Clancy, CEO of Twitch, praised the region’s rising influence: “The Arabic community has showed active engagement on Twitch for years. It’s been incredible to finally support this community by localizing our platform. This isn’t just a market; it’s a vibrant, creative hub that’s influencing gaming culture globally.”

What truly stood out, though, was the energy pulsing through every corner of the venue. Between sessions, hallways became buzzing networking arenas where developers pitched ideas to investors, creators discussed collaborations, and thought leaders mapped out the next wave of innovation.

As the first day wrapped up, excitement filled the air with conversations echoing through the halls. Day two will highlight how AI and gaming are shaping the future of interactive communities and expanding the global game.

The next era of global gaming is being written in Riyadh. And for the gaming community, that means bigger stages, bolder opportunities, and stories that will define a generation.