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PESHAWAR, Pakistan: Flash floods triggered by pre-monsoon rains swept away dozens of tourists in northwest Pakistan on Friday, killing at least seven people.

The nationwide death toll from rain-related incidents rose to 17 over the past 24 hours, officials said.

Nearly 100 rescuers in various groups were searching for the missing tourists who were swept away while picnicking along the Swat River in Khyber Pakhtunkhwa province, said Shah Fahad, a spokesman for the provincial emergency service.

He said 16 members from the same family were among the dead or missing.

Fahad said divers had so far rescued seven people and recovered seven bodies after hours-long efforts and the search continued for the remaining victims.

Videos circulating on social media showed about a dozen people stranded on a slightly elevated spot in the middle of the Swat River, crying for help amid rapidly rising floodwaters.

Fahad urged the public to adhere strictly to earlier government warnings about possible flash flooding in the Swat River, which runs through the scenic Swat Valley – a popular summer destination for tens of thousands of tourists who visit the region in summer and winter alike.

Elsewhere, at least 10 people were killed in rain-related incidents in eastern Punjab and southern Sindh provinces over the past 24 hours, according to rescue officials.

Weather forecasters say rains will continue this week. Pakistan’s annual monsoon season runs from July through September.

Prime Minister Shehbaz Sharif expressed his deep sorrow and grief over the deaths of the tourists swept away by the floods in the Swat River. In a statement, he directed authorities to strengthen safety measures near rivers and streams.

Heavy rains have battered parts of Pakistan since earlier this week, blocking highways and damaging homes.

Still, weather forecasters say the country will receive less rain compared with 2022 when the climate-induced downpour swelled rivers and inundated one-third of Pakistan at one point , killing 1,739.