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Startup Wrap: Early stage funding continues to attract investors in MENA

Startup Wrap: Early stage funding continues to attract investors in MENA
Headquartered in Riyadh, Wittify.ai aims to develop interactive Arabic AI agents that can listen, act, and integrate across systems. (Supplied)
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Updated 20 July 2025

Startup Wrap: Early stage funding continues to attract investors in MENA

Startup Wrap: Early stage funding continues to attract investors in MENA
  • Saudi-led funding activity in the first half of 2025 raises $860 million

RIYADH: Startups across the Middle East and North Africa witnessed multiple funding rounds throughout the past week, as firms across a range of industries seek geographical expansion.

The moves come in the light of a new report from regional venture platform MAGNiTT showing Ƶ led funding activity in the region in the first half of 2025, raising $860 million — a 116 percent annual jump — backed by sovereign support and foreign interest.

The report added that the Kingdom also witnessed 114 deals in the first half of the year, marking a significant 31 percent rise compared to the same period in 2024.

Wittify.ai secures $1.5 million in pre-seed round

Wittify.ai, a Ƶ-based conversational AI startup, raised $1.5 million in a pre-seed funding round, from a syndicate of angel investors from the Kingdom.

The funding will be used to accelerate the company’s product development, as well as expanding its operations in the region.

Headquartered in Riyadh, the firm aims to develop interactive Arabic AI agents that can listen, act, and integrate across systems.

“We’re building Arabic-first, human-level AI to transform customer engagement,” the company said in a statement.

Yasmina closes $2 million seed round

Ƶ-based Yasmina, an embedded insurance platform, has secured $2 million in seed funding to expand insurance tech across the Middle East and North Africa.

The concept of so called insurtech refers to transforming and modernizing the traditional insurance sector, revolutionizing how policies are created, underwritten, and managed.




Ƶ- based Yasmina, an embedded insurance platform, has secured $2 million in seed funding to expand insurance tech. (Supplied)

It also promotes greater customer engagement by offering personalized insurance products based on individual risk profiles and lifestyle choices.

Yasmina’s seed funding round was led by Scene Holding and co-led by Access Bridge Ventures, with participation from Arzan VC and Sanabil Investment Accelerator by 500 MENA.

The financing will be used to expand the team and explore opportunities in other regions, with the company planning to launch operations in the UAE later this year and in Egypt by 2026.

“This round is a strong vote of confidence in our vision to simplify insurance across digital touchpoints. We’re proud to be the first embedded insurance platform in Ƶ, and this funding will help us scale faster, serve more partners, and redefine how protection is offered in the region,” said Masoud Alhelou, CEO and co-founder of Yasmina.

Egypt’s PALM raises 7-figure funding

PALM, an Egypt-based fintech startup offering incentivized goal-based saving, has closed its pre-seed seven-figure funding round, led by 4DX Ventures with participation from Plus VC and several international angel investors.

In a press statement, the company said that the funding will be used to focus on accelerating user acquisition, expanding its product use cases, and strengthening its network of strategic partners.

“We’re incredibly grateful to our investors for their trust and belief in PALM’s vision. Their support empowers us to accelerate our mission of transforming how Egyptians save and achieve their life goals,” said Mazen El-Kerdany, co-founder and CEO of PALM.

He added: “We launched PALM to help Egyptians take control of their financial future by turning gradual saving into a smarter, more rewarding habit.”

PALM is a goal-based saving company that offers personalized saving experience to help users achieve their various goals of life, whether to fund basic needs such as education and healthcare, or afford their funding needs for travel, home appliances and electronics.

Ahmed Ashour, co-founder of PALM, said: “We will offer Egyptians a modern saving experience that caters to their lifestyle needs, aligns with their interests, and helps them along their financial journeys regardless of their income levels or assets.”

Morocco’s Ora Technologies raises $7.5 million

Ora Technologies, a Morocco-based super app, has raised $7.5 million in a series A funding round, led by Azur Innovation Fund and a group of local investors.

Through the funding, the company aims to expand its delivery network and strengthen the firm’s logistics capability.




Morocco-based super app Ora Technologies has raised $7.5 million in a series A funding round. (Supplied)

It will be also used to grow its user base, expansion into new regions, as well as accelerating the adoption of its digital payment solution.

“This is more than funding, it is proof that Morocco is ready to back innovation made by and for its people,” said Omar Alami, founder and CEO of Ora Technologies.

Founded in 2023, the app offers multiple features, including an e-commerce platform, on-demand services, chat functionality, social networking, and a digital platform which is expected to be launched soon.

Telr partners with Peko to support business setup in UAE

Telr, a digital payment gateway and financial solutions provider based in Dubai, has partnered with fintech firm Peko to launch Telr Incepta, a platform aimed at supporting business setup and operations in the UAE.

According to a press statement, Telr Incepta is expected to empower small- and mid-sized businesses with advanced tools that transform the way businesses manage their finances and operations.




Digital payment gateway Telr has partnered with Peko to launch Telr Incepta, a platform aimed at supporting business setup and operations in the UAE. (Supplied)

With over 50 business services, Telr Incepta centralizes essential functions, from enabling investors and entrepreneurs to set up their new companies in the UAE to helping companies streamline operations, manage expenses, and gain full financial visibility.

“At Telr, our mission has always been to simplify digital commerce and equip entrepreneurs with everything they need to succeed,” said Khalil Alami, founder and CEO of Telr.

He added: “With Telr Incepta, we’re taking that mission even further. From secure payments to setting up your business in the UAE to smart business tools, we’re proud to be the one-stop shop for the UAE’s e-commerce ecosystem.”

The platform also offers other features including bill payments, human resources tools, corporate travel arrangements, eSIM services, software subscriptions, license renewals, as well as, WhatsApp for Business integration, and automated financial reporting.

Kashif Khan, founder and CEO of Peko said: “From setting up a company to managing payments, controlling expenses, and streamlining operations, we’re empowering founders with world-class tools to build boldly from day one.”


PIF signs MoU with Macquarie to boost Saudi infrastructure, energy transition projects

PIF signs MoU with Macquarie to boost Saudi infrastructure, energy transition projects
Updated 8 sec ago

PIF signs MoU with Macquarie to boost Saudi infrastructure, energy transition projects

PIF signs MoU with Macquarie to boost Saudi infrastructure, energy transition projects

RIYADH: Ƶ’s Public Investment Fund signed a memorandum of understanding with Macquarie Asset Management to expand investments in infrastructure and energy transition projects, marking the latest move to attract global partners. 

The non-binding agreement will see the two firms explore joint opportunities in priority areas such as digital infrastructure, electric vehicle charging networks and energy storage, according to a PIF statement.  

Macquarie, which manages about $588 billion in assets, also plans to open a regional office in Riyadh as part of the deal. 

The deal will also support foreign institutional investment in Ƶ’s economy, along with strengthening the asset management industry in the Kingdom.  

The MoU builds on PIF’s ties with the National Infrastructure Fund and other international investors to accelerate the delivery of critical infrastructure projects. The fund, with around $925 billion of assets under management, has been expanding its network of global partnerships as it pursues Ƶ’s Vision 2030 diversification agenda. 

Yazeed A. Al-Humied, deputy governor and head of Middle East and North Africa, Investments at PIF, said: “This MoU with MAM marks a significant milestone in attracting leading international infrastructure asset managers that can bring global capital and expertise to accelerate the delivery of Ƶ’s infrastructure pipeline, while promoting knowledge sharing and capacity building in Ƶ.”  

He added: “Our collaboration with MAM also underscores PIF’s commitment to building international partnerships that drive growth and development in local markets.”  

Ƶ’s asset management industry has been growing rapidly, with total assets hitting 1 trillion riyals ($266 billion) in 2024, according to Fitch Ratings, as the Kingdom seeks to deepen its financial markets. 

PIF, one of the world’s most active sovereign wealth funds, has established more than 100 companies since 2017 as part of its strategy to diversify the economy and boost job creation. 

Ben Way, global head of Macquarie Asset Management, said the firm aims to explore collaboration in a number of key sectors across infrastructure and energy transition.  

“We look forward to showcasing our global experience in developing, scaling, and managing transformative projects through exchanging best practices and developing local talent,” he added. 

PIF said in the statement that the non-binding MoU remains subject to certain conditions, including regulatory and internal approvals. 


Egypt launches economic narrative to expand exports, cut debt

Egypt launches economic narrative to expand exports, cut debt
Updated 34 min 52 sec ago

Egypt launches economic narrative to expand exports, cut debt

Egypt launches economic narrative to expand exports, cut debt
  • Government aims to reduce debt levels to lowest level seen in its history
  • GDP expanded 4.2% in first nine months of current fiscal year

RIYADH: Egypt has unveiled a sweeping initiative that places the private sector at the center of future growth, with Prime Minister Mostafa Madbouly vowing to cut debt to the lowest level in the country’s history and sustain export expansion. 

The National Narrative for Economic Development, launched in the New Administrative Capital and attended by cabinet members, lawmakers, diplomats, and business leaders, has a blueprint that integrates the government’s reform agenda with Egypt Vision 2030. 

It will undergo two months of consultation with experts and the public, with the final version due in December. 

“The narrative is based on a fundamental principle that we affirm with utmost clarity, which is that the private sector will lead economic development in Egypt, and strongly, in the coming period,” Madbouly said in his opening speech. 

He added that the government aims to reduce debt levels to “the lowest level Egypt has ever seen in its history.” 

The prime minister said gross domestic product expanded 4.2 percent in the first nine months of the current fiscal year, compared to 2.4 percent in the same period last year, supported by industry, tourism, agriculture, and information and communication technology. 

Inflation fell from 25.7 percent in July 2024 to 13.9 percent a year later, while remittances exceeded $36.5 billion and unemployment dropped to its lowest in four years. 

Exports are expected to grow by 20 percent this year, and Madbouly said the government aims to sustain that pace for five years, building on infrastructure investments in ports, roads, and utilities. He cited the Suez Canal Economic Zone as a case where government spending has unlocked major foreign investment. 

Investment and Foreign Trade Minister Hassan El-Khatib said the national arrative incorporates the Foreign Direct Investment Strategy 2025–2030, a roadmap to expand Egypt’s investor base and attract high-quality capital into priority sectors. 

It targets 13 sectors, eight ready for immediate promotion and five requiring additional reforms, and was developed with the General Authority for Investment and Free Zones, the Planning and International Cooperation ministries, the World Bank Group, and private sector input. 

El-Khatib highlighted a new unified licensing platform linking 41 government entities, offering 389 electronic services and e-payment options for 250 of them. 

The ministry is preparing for Egypt’s participation in the World Bank’s Business Ready report by translating nearly 2,000 survey questions and drafting a reform matrix in consultation with businesses. 

Planning and Economic Development Minister Rania Al-Mashat said the narrative seeks to redefine the state’s role, shifting from operator to regulator, enabler, and investment partner. 

She said implementation will be guided by the State Ownership Policy Document, coordinated through three entities — the State-Owned Companies Unit under the Cabinet, Egypt’s sovereign wealth fund, and the Government Offerings Unit. 

As part of this effort, 59 of 63 economic entities are under review for restructuring, including possible mergers or liquidation, to improve efficiency and rationalize spending. 

Al-Mashat added that a new state ownership policy index will track progress and measure the impact of reforms on investment and private sector growth. 

Madbouly said the ultimate aim of the reforms is to raise Egyptians’ quality of life and deliver economic indicators. 

“Ultimately, these reforms must have a positive impact on the well-being of Egyptian citizens in the near future, and that is our goal through this vision,” he said. 

“Consequently, we are working to reduce the state’s role in economic activity, further empower the private sector in the development process, and measure this with clear quantitative figures and indicators to assess our success,” he added. 


Qatar’s international reserves rise 3.2% in August

Qatar’s international reserves rise 3.2% in August
Updated 46 min 37 sec ago

Qatar’s international reserves rise 3.2% in August

Qatar’s international reserves rise 3.2% in August

RIYADH: Qatar Central Bank’s international reserves and foreign currency liquidity increased by 3.2 percent year on year in August, reaching 260.3 billion Qatari riyals ($71.50 billion), according to the bank’s latest monthly figures. 

This marked a slight deceleration compared to July’s growth rate of 3.28 percent, when reserves stood at 259.238 billion riyals. 

Official reserves also posted a year-on-year increase of 3.8 percent, rising to 200.8 billion riyals in August. That compares with a 3.99 percent growth rate in July, when reserves reached 199.84 billion riyals. 

According to data reported by the Qatar News Agency, holdings of foreign bonds and treasury bills fell by 4.9 billion riyals to 135.2 billion riyals in August, while gold reserves climbed by 14.6 billion riyals to 46.5 billion riyals. 

Cash balances at foreign banks declined by 2.3 billion riyals to 13.9 billion riyals, while Special Drawing Rights with the International Monetary Fund slipped slightly to 5.24 billion riyals from 5.25 billion riyals a year earlier. 

The August figures extend trends seen in previous months. In June, Qatar’s international reserves stood at 258.9 billion riyals, while in May they reached 258.1 billion riyals, according to QNA.  

During both months, official reserves rose year on year, with notable increases in gold holdings offset by declines in foreign bond investments and bank deposits. 

“Similarly, Qatar’s SDR deposit holdings at the IMF rose by 12 million riyals in July 2025 compared to July 2024, reaching 5.178 billion riyals,” QNA’s report stated.  

The central bank’s international reserves comprise foreign bonds and treasury bills, cash balances with foreign banks, gold holdings, SDRs, and Qatar’s quota in the IMF. Additional liquid foreign currency assets also contribute to the total. 


Saudi ports’ transshipment jumps 15% in August: Mawani

Saudi ports’ transshipment jumps 15% in August: Mawani
Updated 52 min 29 sec ago

Saudi ports’ transshipment jumps 15% in August: Mawani

Saudi ports’ transshipment jumps 15% in August: Mawani
  • Overall container throughput increased by 9.5% to 750,634 TEUs
  • Total cargo throughput fell 12.44% to 20.2 million tonnes

JEDDAH: Ƶ’s ports handled a surge in transshipment activity in August, with volumes climbing 14.7 percent year on year to 189,407 twenty-foot equivalent units, underscoring the Kingdom’s rising role as a global trade hub. 

Overall container throughput increased by 9.5 percent to 750,634 TEUs, the Saudi Ports Authority, known as Mawani, said in a press release.

Export containers advanced 7.95 percent to 279,550 TEUs, while imports grew 7.8 percent to 281,677 TEUs. 

The boost supports Ƶ’s National Transport and Logistics Strategy, a key pillar of Vision 2030 aimed at positioning the Kingdom as a leading logistics center linking Asia, Europe, and Africa. 

Mawani said the rise in container throughput supports trade flows, maritime industries, tourism, supply chains, and food security, delivering broad economic benefits to the Kingdom. 

“Maritime traffic also witnessed an increase of 13.16 percent, with 1,118 vessels received, compared to 988 vessels in the same month last year,” Mawani said.

Total cargo throughput fell 12.44 percent to 20.2 million tons. General cargo accounted for 1.08 million tons, dry bulk for 4.58 million tons, and liquid bulk for 14.54 million tons. The ports also received 494,950 head of cattle, a 17.2 percent increase from a year earlier.

Passenger numbers surged 70.1 percent to 85,636, up from 50,345 in the same month last year, while vehicles handled increased 4.27 percent to 107,826, compared with 103,411 a year earlier. 

The August performance followed steady gains earlier this year. In July, Saudi ports handled 722,502 TEUs, up 12 percent year on year, driven by a 35 percent jump in transshipment volumes. In May, throughput rose 13 percent to 720,684 TEUs. 

Earlier this month, Mawani announced the launch of the GS2/KMP shipping service by the Premier Alliance, comprising Hyundai Merchant Marine, Ocean Network Express, and Yang Ming, at King Abdulaziz Port in Dammam and Jubail Commercial Port. 

The service connects Ƶ with 18 international destinations, including Singapore, China's Shanghai, South Korea's Busan, Long Beach in California, and Jebel Ali in the UAE, with a total capacity of up to 16,000 TEUs.

In parallel, Mawani is strengthening regional partnerships to boost industrial growth. Its president, Suliman Mazroua, met with Hussein bin Yahya Fadli, CEO of Jazan City for Primary and Downstream Industries, to explore joint investment projects and enhance Jazan Port’s role as a leading industrial hub. 

He also briefed Jazan’s Gov. Prince Mohammed bin Abdulaziz bin Mohammed on the role of ports in supporting global trade and reinforcing the national economy.


Ƶ’s real GDP expands 3.9% in Q2 on non-oil activities: GASTAT

Ƶ’s real GDP expands 3.9% in Q2 on non-oil activities: GASTAT
Updated 08 September 2025

Ƶ’s real GDP expands 3.9% in Q2 on non-oil activities: GASTAT

Ƶ’s real GDP expands 3.9% in Q2 on non-oil activities: GASTAT
  • Oil activities led the expansion with a 5.6% increase
  • Non-oil sectors contributed 2.6 percentage points to overall GDP growth

RIYADH: Ƶ’s economy expanded 3.9 percent in the second quarter of the year, fueled by robust non-oil activity that extended its growth streak to 18 consecutive quarters, official data showed.

The Kingdom’s non-oil activities grew by 4.6 percent year on year in the April–June period, underlining the progress of Vision 2030 reforms aimed at diversifying the economy away from oil dependence, according to estimates from the General Authority for Statistics.

The latest gross domestic product figures align with projections from the International Monetary Fund, which in August forecast the Saudi economy to expand by 3.6 percent this year before accelerating to 3.9 percent in 2026. 

“Real GDP grew 3.9 percent in the second quarter of 2025 compared to the same quarter of 2024, while seasonally adjusted real GDP rose by 1.7 percent compared to the first quarter of 2025,” GASTAT said in its latest report. 

“All main economic activities increased year-on-year, with non-oil up 4.6 percent, oil up 3.8 percent, and government up 0.6 percent,” it added.

Quarterly, oil activities led the expansion with a 5.6 percent increase, while non-oil advanced 0.8 percent and government activities slipped 0.8 percent.

The authority said non-oil sectors contributed 2.6 percentage points to overall GDP growth, followed by oil at 0.9 points, and net taxes on products at 0.3 points.

Among individual sectors, electricity, water and gas activities expanded 10.3 percent year on year in the second quarter, while finance, insurance and business services grew 7 percent. Wholesale and retail trade, along with restaurants and hotels, rose 6.6 percent.

In May, GASTAT reported that the economy grew 2.7 percent year on year in the first quarter, also driven by strong non-oil momentum.

Commenting on the first quarter performance at the time, Minister of Economy and Planning Faisal Alibrahim, who chairs GASTAT’s board, said non-oil activities accounted for 53.2 percent of economic output, an increase of 5.7 percent from previous estimates.

He added that Ƶ’s outlook remains positive, supported by structural reforms and large-scale state-led projects across multiple sectors.