ABHA: The Saudi Social Development Bank has launched a crafts training program in Asir, in partnership with Italy’s Alchimia Contemporary Jewellery School.
The initiative, which is part of the bank’s specialized training program, offers artisans and freelance professionals training in crafting pieces with copper and gold leaf.
The program draws inspiration from local heritage, particularly UNESCO-recognized Al-Qatt Al-Asiri art, to create high-quality products that meet market demands and foster sustainable economic opportunities.
The launching ceremony featured the signing of a strategic cooperation agreement between the bank and the Alchimia school. The partnership aims to transfer global expertise to the local market through specialized training programs nationwide, empowering artisans and enhancing competitiveness.
The initiative is part of the bank’s efforts to support craft and creative enterprises. Since its launch in 2023, the bank’s specialized training program has benefited more than 300 participants through 15 programs, resulting in 250 unique products.
It has also helped 30 percent of participants secure financing, and enabled over 150 families working in the cottage industry to expand their operations.