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DUBAI: Reality star-turned-entrepreneur Kim Kardashian’s shapewear and loungewear brand Skims is set to make its brick-and-mortar debut in the UAE, with its first physical store opening at Mall of the Emirates in Dubai.

The launch date has not yet been announced.

Founded in 2019, Skims quickly rose to prominence for its inclusive approach to shapewear, offering a wide range of skin tones and sizes. The brand has since expanded into loungewear, activewear and swimwear.

The brand’s success has been bolstered by a roster of celebrity supporters, including Kendall Jenner, Hailey Bieber, SZA, Sabrina Carpenter and even the brand’s co-founder Kardashian herself, who regularly appears in the campaigns.

Skims has also released high-profile collaborations, including a Barbie-themed collection and limited-edition capsule lines with fashion houses Fendi and Dolce & Gabbana.

The brand was available in the region exclusively through Ounass, the UAE-based luxury e-commerce platform operated by the Al Tayer Group. Known for bringing high-end international labels like Harvey Nichols, Bloomingdale’s, Prada, and more to the Gulf, Al Tayer was also responsible for introducing Skims to the Middle East in December 2020.

Kardashian recently unveiled a new product under Skims — the Seamless Sculpt Face Wrap — a shapewear-style mask for the face that has stirred debate online.

Retailing for $48 and “infused with collagen yarns,” the product sold out within 24 hours, driven by customers hoping to achieve a more sculpted jawline, as advertised.

While some have praised the product as a non-invasive and innovative approach to contouring, others have criticized Skims for promoting unrealistic beauty standards and contributing to body image insecurities.

One user on X wrote: “Can’t believe people are actually buying this Skims face snatching wrap,” while another commented: “Not sure how this would change your jaw or face shape at all … Recessive chin or jaw is real and can be fixed, but not with a wrap.”

Still, some users expressed enthusiasm about the release. “I don’t particularly like Kim K and I’ve never bought anything from Skims but low-key kind of want the face wrap..it looks like it would cure my tmj (Temporomandibular disorder),” one comment read.

DUBAI: US Dutch Palestinian model Bella Hadid continues her collaboration with Chopard, taking center stage on the brand’s Instagram feed throughout the week.

Hadid starred in the latest campaign spotlighting Chopard’s L’Heure du Diamant collection. This week, the brand shared a behind-the-scenes video from the shoot, showing the model in a white halter-neck dress as she posed in the sparkling jewelry pieces.

In another set of images, Hadid wore a striking red high-neck top, paired with pieces from Chopard’s bold and romantic Haute Joaillerie collection, most notably a pair of dangling heart-shaped hoop earrings.

She rounded out the campaign in a glittering purple turtleneck top with long sleeves, once again styled with creations from the L’Heure du Diamant line.

The model’s collaboration with Chopard began in 2017 when she became one of the faces of the brand’s high jewelry collections. Since then, she has appeared in several campaigns and has worn Chopard pieces at major international events, including the Cannes Film Festival, Met Gala, and Paris Fashion Week.

Last month, Hadid appeared in campaign images for the brand, modeling pieces from its high jewelry collection ahead of Paris Couture Week.

In one of the images, Hadid wore a diamond necklace featuring a large yellow gemstone at its center. In another, she wore a coordinated jewelry set consisting of sapphire and diamond drop earrings, a matching necklace, and a statement ring.

Hadid has had a busy summer. In June, with the help of close friends, she expanded her beauty brand Orebella with a range of accessories.

The model and entrepreneur teamed up with Wildflower Cases co-founders Sydney and Devon Lee Carlson to launch a limited-edition collaboration featuring two new products: an iPhone case and a “scentable wristlet.”

Hadid took to Instagram to announce the launch, writing: “Feeling like the luckiest girl in the world to be able to be creative with my beauty boss sisters. Life is beautiful when we have the opportunity to watch our friends winning. So proud of you two. So proud of our teams. So proud of us. Love you all — thank you for bringing this vision to life.”