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JEDDAH: Italian fashion school Istituto Marangoni will open its first campus in Riyadh on Aug. 28, marking a major step in the Kingdom’s bid to become a global fashion hub.

The new campus, which is located in the Riyadh Creative District within the King Abdullah Financial District, follows extensive market research with the Saudi Fashion Commission.

Surrounded by a growing cluster of creative companies and institutions, it will offer specialized programs tailored to ������Ƶ’s evolving industry.

Stefania Valenti, the managing director of Istituto Marangoni, told Arab News: “There has never been a more opportune moment to invest in ������Ƶ. The Riyadh campus is not only a symbol of our commitment to international education, but also a platform for cultural exchange, innovation, and empowerment.”

The school will offer three-year undergraduate advanced training diploma courses, accredited by the Technical and Vocational Training Corporation, in areas such as fashion design and accessories, fashion communication and image, fashion management, digital communication and media, fashion product, and fragrances and cosmetics management.

The programs have been designed in collaboration with the Saudi Fashion Commission to merge the Kingdom’s cultural heritage with modern global fashion trends.

“It means that the three-year fashion design program offers pathways in sewing and modest fashion, reflecting local aesthetics,” Valenti explained, adding that the fashion communication and image course focused on visual storytelling for both local and international audiences. The business and management track will prepare leaders for the luxury sector.

This initiative contributes to a more diversified economy, generates new jobs, and positions the Kingdom as a hub for cultural exchange.

Burak Cakmak, Saudi Fashion Commission CEO

She added: “By fusing local identity with global standards we aim to cultivate a new generation of fashion professionals who can represent Saudi creativity on the world stage.”

To nurture and support creative young Saudis, 50 students will receive scholarships for the diploma programs through an initiative backed by the Ministry of Culture’s Fashion Commission.

The Riyadh campus will link to Istituto Marangoni’s global network, and Valenti said: “After two years at the Riyadh campus, students can progress to the final year at Istituto Marangoni London or Paris and get a bachelor’s degree in the chosen field of study.”

Saudi students will be helped to gain employment after their academic journey at Istituto Marangoni Riyadh, for either a Saudi or a global brand.

By fusing local identity with global standards we aim to cultivate a new generation of fashion professionals who can represent Saudi creativity on the world stage.

Stefania Valenti, Istituto Marangoni managing director

Istituto Marangoni works with more than 45,000 luxury and fashion companies worldwide and grants 91 percent placement after graduation. Its alumni network includes prominent figures such as Dario Vitale, creative director at Versace, and Alessandro Sartori, artistic director at Zegna.

Valenti stressed the institute’s commitment to empowering women and fostering entrepreneurship, aligning closely with Vision 2030’s ambitions to diversify the economy and promote cultural innovation.

Burak Cakmak, the CEO of the Saudi Fashion Commission, called the opening “a pivotal milestone for ������Ƶ’s fashion ecosystem,” adding that it created “a sustainable talent pipeline.”

He said Istituto Marangoni was chosen for its global reputation and ability to adapt to local contexts.

He added: “Their presence in Riyadh ensures that our talents receive education that meets global standards while remaining grounded in Saudi cultural expression.

“Through immersive programs, mentorship, and access to industry networks, students will gain the skills and confidence to lead, innovate, and build meaningful careers.”

He stressed that the courses were embedded within the local context, and added: “It encourages students to draw inspiration from their heritage and personal narratives, equipping them to tell authentic Saudi stories on international platforms, from runways and campaigns to entrepreneurial ventures rooted in sustainability.”

On the commission’s broader goals and vision, Cakmak said: “We take a holistic approach that encompasses every stage of the value chain, including design, product development, manufacturing, communications, merchandising, and retail.

“Education is at the heart of this vision. Through strategic partnerships, such as our collaboration with Istituto Marangoni, we are redefining what fashion learning can look like in the region and setting new benchmarks for creative excellence.”

He linked the initiative to Saudi Vision 2030’s goal of unlocking Saudi talent, adding: “By investing in fashion academies like Istituto Marangoni, we are creating tangible opportunities for the local youth to pursue careers in culture, creativity, and innovation.

“This initiative contributes to a more diversified economy, generates new jobs, and positions the Kingdom as a hub for cultural exchange. At the same time it strengthens our global presence while ensuring that our heritage continues to evolve and inspire.”

RIYADH: China’s Ambassador to the Kingdom of ������Ƶ Chang Hua said 52 Chinese companies will participate in the International Saudi Falcons and Hunting Exhibition, organized by the Saudi Falcons Club at its headquarters in Malham, north of Riyadh, from Oct. 2-11.

During his visit on Saturday to the International Falcon Breeders Auction, the Chinese ambassador affirmed that the exhibition presents an investment opportunity for companies to display their products, the Saudi Press Agency reported.

He noted that 52 Chinese companies in various fields, including automobiles and hunting equipment, will participate in the event.

Chang expressed his pleasure at visiting the auction, where he was received by Ahmed Al-Hababi, the Saudi Falcons Club’s deputy CEO.

The ambassador said that he was keen to visit the auction to learn about this ancient culture and heritage so cherished by Saudis, affirming that he greatly enjoyed what he discovered during his visit and the professional organization he witnessed.

He then toured the accompanying pavilions of the auction, where he received detailed explanations about the types of falcons, their feed, and the sales process.

The auction, which runs until Aug. 25, is open daily from 4 p.m. to 11 p.m.