DUBAI: US Dutch Palestinian model Gigi Hadid appeared in a new campaign for Rabanne this week featuring the brand’s Million Gold For Her fragrance.
She shared photos on Instagram of herself holding an oversized version of the perfume bottle. In the images, Hadid wore a sharp pinstripe suit with black lapels and fine white stripes, styled with bold gold accessories that included chunky oval hoop earrings and a thick chain necklace.
She captioned the post: “It’s always golden hour with @rabanne.”
Hadid, named as a global ambassador for the brand in August 2024, revealed behind-the-scenes shots of the campaign shoot.
“The making of the ‘million gold’ commercial was days of trying to keep a straight face through the joy and fun that is dancing with @stephengalloway on set,” she wrote.
“Feeling golden being the newest ambassador of this iconic fragrance — many, many thanks to my new family at @rabanne and to all who made this week wonderful.”
Hadid has been focused on her fashion brand, Guest in Residence, and launched a summer collection inspired by New York in June.
“I’m endlessly inspired by New York City — a place I’ve called home for many years — and the notion that we’re all guests here. For our collection, we embrace the great duality every New Yorker faces in summer: the thrill of a busy day in the city, paired with the urge to hop in a car with friends and escape to somewhere quiet and laid-back,” Hadid is quoted as saying on the Guest in Residence Instagram page.
Hadid launched her clothing label, which features soft, colorful knitwear, in September 2022. Celebrities spotted wearing the designs include Blake Lively, Ryan Reynolds, Taylor Swift and Bradley Cooper.
In June, Hadid also unveiled a new campaign with Brazilian footwear brand Havaianas. The model starred in a vintage-inspired series of photographs. In the shots, she shows off slippers from her collaboration with the brand and is seen wearing retro outfits on a beach.
She celebrated the launch at a party in Altro Paradiso in New York.At the event, she wore flip flops paired with a white tweed Marc Jacobs minidress, featuring vibrant scattered crystals.