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51Talk, ������Ƶ’s leading one-on-one online English education platform, illuminated the iconic Kingdom Tower in Riyadh with the bold message “Your Confidence Starts with your Language,” marking the official launch of its back-to-school campaign.

The lighting of the Kingdom Tower was the highlight of a series of milestone initiatives by 51Talk in the Kingdom, including the unveiling of three-city outdoor advertising campaigns, the opening of its flagship learning center at Park Avenue, activations in Panorama Mall, and participation in the upcoming Education Expo. 

This integrated campaign emphasizes 51Talk’s growing commitment to the Saudi market and its mission to empower students and families to build confidence through English proficiency.

On July 20, 51Talk officially established its Middle East headquarters in Riyadh, underscoring its long-term commitment to the region. Earlier in July, brand ambassador Dr. Yasser Al-Hazimi visited 51Talk’s international R&D headquarters in Beijing, further strengthening ties and affirming the company’s dedication to serving Saudi learners.

Commenting on the launch, Jack Huang, founder and CEO of 51Talk, said: “We believe that your confidence starts with your language, and English learning is a vital bridge to building opportunities for the future. ������Ƶ is one of the fastest-growing markets for digital learning, and 51Talk is proud to be the No. 1 platform in the Kingdom for one-on-one online English education. Our back-to-school campaign reflects our mission to support students, youth, and families as they ‘Start it Right’ this academic season.”

Al-Hazimi, education expert, consultant, and 51Talk’s brand ambassador in the Kingdom, said: “51Talk is not merely a language-learning platform; it is an opportunity to empower the new generation with the skills of the future. This mission is closely aligned with the Kingdom’s focus on education and youth empowerment. I am proud to support this vision and look forward to the positive impact it will have on our students and children.”

With more than 40 million learners worldwide and a growing base in the Middle East, 51Talk is committed to supporting ������Ƶ’s Vision 2030 education goals. By combining iconic visibility on the Kingdom Tower, strategic outdoor campaigns, flagship openings, and educational activations, 51Talk is reaffirming its role as ������Ƶ’s leading one-on-one online English learning platform and a committed partner in the Kingdom’s education transformation journey.

BRF, one of the world’s largest food companies and owner of the brands Sadia, Perdigão, Qualy and Banvit, and Halal Products Development Company, a Public Investment Fund company, have announced the creation of an innovation center at their processed food plant in Jeddah.

The laboratory complex is being designed with a focus on innovation, safety, and excellence in quality, meeting strict regulatory requirements and catering to the expectations of the local market. Following the construction of a new processed food plant announced in April this year, this move reflects the commitment of both companies to investing in the Kingdom’s local halal food supply and innovation, aligned with Vision 2030 goals.

In parallel, BRF and HPDC have finalized the establishment of a center of excellence responsible for information and data management, connecting, adapting, and implementing best practices to optimize the processes and maximize the operations.

“The investment in establishing an innovation center in Jeddah is a strategic step in consolidating our local presence in ������Ƶ. The integration of research, cutting-edge technology, and local talent enables us to increase operational efficiency and better adapt to the specific needs of the local consumers,” said Marquinhos Molina, CEO of BRF Arabia.

The innovation center will feature a state-of-the-art laboratory divided into three specialized areas: a Physicochemical Laboratory focused on technical specifications and quality control; a Microbiological Laboratory ensuring biosafety and preventing food contamination; and a Sensory Laboratory that evaluates whether the flavor, aroma, texture, and appearance meet the specific demands of the local consumer market.

The Jeddah plant is expected to generate over 500 direct jobs in the region, including specialized professionals who will work in the innovation center. These professionals will be responsible for standardizing and optimizing manufacturing processes, ensuring excellence in quality and strict compliance with food safety protocols. This aligns with national workforce development priorities and reinforces the localization of knowledge-intensive jobs in the Kingdom.

“The innovation center marks a significant step forward in HPDC’s mission to build a world-class halal ecosystem and position the Kingdom as a global halal hub. It underscores our commitment to strengthening local manufacturing capabilities, promoting self-sufficiency, and creating high-value job opportunities, all of which are essential to achieving the sustainability and economic diversification goals outlined in Vision 2030. The center will serve as a launchpad for future halal product innovations, positioning ������Ƶ as a global reference point in this sector,” said Fahad Alnuhait, CEO of HPDC.

Announced in April this year, the new Jeddah plant dedicated to processed foods will have an estimated annual production capacity of 40,000 tonnes and an investment of $160 million in its initial phase. Production will serve the Saudi market, with the potential for exports to other countries in the region. Operations are scheduled to begin in mid-2026. 

BRF has been operating in the Middle East for over 50 years and leads the market with its Sadia brand, exporting to more than 14 countries in the region. In 2025, the company, through BRF Arabia — its joint venture with HPDC — officially entered the halal poultry production sector in ������Ƶ with the acquisition of a 26 percent stake in Addoha Poultry Company, a well-established player in the Saudi market, marking its official entry into the halal poultry production sector in the Kingdom. As a result of this acquisition, Sadia products are now also being produced locally at Addoha’s facility.