DUBAI: Egyptian Russian actress Nelly Karim is the face of Prada Beauty in Egypt, the brand revealed this week.
The campaign highlights the Paradoxe Eau de Parfum Intense fragrance.
The pictures show Karim in two contrasting looks. In one image, she appears in a voluminous pale pink gown while holding the perfume bottle, set against a soft backdrop. Another image presents Karim in a brown dress with flowing sleeves, posing with the perfume against a dark background highlighted by green light beams.
Paradoxe Eau de Parfum Intense is a floral-amber fragrance that features notes of neroli and jasmine combined with amber accords and a vanilla base.
Prada first entered the Egyptian market in July with a summer pop-up activation, before announcing its official debut through the new campaign led by Karim.
Karim, born in Alexandria to an Egyptian father and Russian mother, began her acting career in 2000 with the TV series “Wageh El Amar.” She later appeared in Youssef Chahine’s “Alexandra … New York,” which screened at Cannes.
Since then, Karim has become one of Egypt’s most prominent actresses, with notable roles in “678,” “A Girl Named Zaat,” “Women’s Prison,” “Clash,” and the box office hit “The Blue Elephant 2.”
She also starred in “Voy! Voy! Voy!,” a satirical drama that premiered at the Toronto International Film Festival in 2023 and went on to represent Egypt at the Academy Awards.
Her performances have brought her both regional and international recognition, cementing her status as a leading figure in Arab cinema and television.
Famously, and fittingly, Karim did not begin her career in the spotlight as an actress. From her childhood until her big break, dancing on “Fawazeer Ramadan,” she was a ballerina. She danced in Alexandria and then in the former Soviet Union, where she lived for a time as a child and was so moved by the work of famed Russian choreographer Boris Eifman at the tender age of 5 that she decided her life would be spent on the stage.
