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Building tomorrow’s Saudi entrepreneurs with digital and soft skills

Building tomorrow’s Saudi entrepreneurs with digital and soft skills
Developing entrepreneurial capabilities in MENA must go far beyond traditional business training, according to a recent report. Shutterstock
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Building tomorrow’s Saudi entrepreneurs with digital and soft skills

Building tomorrow’s Saudi entrepreneurs with digital and soft skills

RIYADH: Young talents in Ƶ require a combination of digital and technical skills, including artificial intelligence and data analytics, to thrive in the Kingdom’s dynamic business environment, experts told Arab News. 

Strengthening entrepreneurship and bolstering the small and medium enterprises landscape is a crucial goal outlined in Ƶ’s Vision 2030 agenda, as the Kingdom is steadily diversifying its economy by reducing its reliance on oil-based revenues. 

Speaking to Arab News, Amr Kazimi, manager, public sector practice at Arthur D. Little Middle East, said that equipping young Saudis with the ability to innovate and build businesses could help the Kingdom reduce its dependence on oil and accelerate diversification into priority non-energy sectors such as technology, tourism, and renewable energy. 

“To thrive in Ƶ’s dynamic business environment and to catch up with global trends, young entrepreneurs need a mix of digital and technical skill; these include AI, data analytics, e-commerce,” said Kazimi. 

He added: “Strong financial literacy and business management skills are also essential to navigate funding opportunities and business operations. Similarly, innovation, problem-solving, leadership, adaptability, and cross-cultural communication are vital to support the Kingdom’s push toward a thriving economy.” 




Amr Kazimi, manager, public sector practice at Arthur D. Little Middle East. Supplied

In August, a report released by PwC Middle East echoed similar views and said that developing entrepreneurial capabilities in MENA must go far beyond traditional business training, with a focus on adaptability, creativity, problem-solving and fluency in emerging technologies.

Philipp Lemmerz, Middle East leader for economic competitiveness at PwC Middle East, told Arab News that technical fluency in finance, digital tools, and emerging technologies is now a basic requirement for young entrepreneurs in Ƶ to lead with confidence in the fast-changing business landscape. 

“Our survey found that 81 percent of CEOs in the Kingdom have adopted generative AI in the past year, which highlights the pace of change. For youth, this means entrepreneurial skills must go hand in hand with an openness to innovation and a readiness to compete on a global scale,” said Lemmerz. 

The vitality of soft skills

Shihab Elborai, partner, Strategy& Middle East, part of the PwC network, said that interpersonal abilities, such as adaptability, active listening, and risk awareness, play an outsized role in career progression for young Saudi entrepreneurs. 

Elborai added that these soft skills are as important as technical expertise, and in many cases, they will help propel young people into leadership roles faster. 

“On the practical side, entrepreneurs need sharp business acumen to make sound, timely decisions. But just as important are the softer skills — being adaptable, willing to take calculated risks, and able to challenge ideas without shutting down collaboration,” said Elborai. 




Shihab Elborai, partner, Strategy& Middle East. Supplied

Vanina Torlo, head of Oliver Wyman’s India, Middle East, and Africa Education Practice, said that young Saudis need a blend of innovation and creativity, business sense and strong digital skills to tone their entrepreneurship skills. 

She added that the ability to think outside the box is crucial for innovating in the current economic landscape and expanding beyond the Kingdom’s traditional reliance on oil. 

“In such a dynamic landscape, young Saudi entrepreneurs will need to be prepared to face setbacks and challenges; a resilient mindset and the capacity to pivot strategies when necessary are critical for long-term success,” said Torlo. 

The long-lasting economic impact

Nirmal Chhabria, professor of the Practice and Director of the EMBA-Dubai Program, Georgetown University’s McDonough School of Business, told Arab News that developing entrepreneurial skills among Saudi youth creates economic impact through various interconnected mechanisms that go far beyond traditional job creation. 

“Developing entrepreneurial skills transforms the employment equation itself. Rather than producing graduates who compete for existing positions, entrepreneurial education creates individuals who generate new positions. When young Saudis learn to identify market gaps and build solutions, they become job creators rather than job seekers,” said Chhabria. 

He further said that strengthening these skills will organically accelerate technology adoption and innovation diffusion, allowing young entrepreneurs to gravitate toward emerging technologies and digital solutions. 

“As they build businesses around AI, fintech, e-commerce, and other high-growth sectors, they become vectors for modernizing traditional industries. This organic technology integration often proves more effective than top-down digitization initiatives because it’s driven by market demand rather than bureaucratic mandate,” said Chhabria. 

Lemmerz said that entrepreneurial capability is the cornerstone of Vision 2030, as it connects diversification with job creation by empowering young Saudis to establish ventures that broaden the economic base and generate sustainable employment. 

The PwC official added that developing entrepreneurial skills among youth in the Kingdom will help them seize growing opportunities and build a private sector that is resilient and competitive, something which is central to the future of Ƶ. 

“By instilling entrepreneurial confidence and capability across our youth, we ensure that Vision 2030 is not only achieved but anchored in a thriving, innovative private sector. In doing so, we create an economy that is more diverse, more competitive, and more inclusive for generations to come,” said Lemmerz. 

The crucial support system factor

According to Lemmerz, a thriving entrepreneurial ecosystem not only requires capital, but also needs access to mentorship, digital infrastructure, and a regulatory environment that enables innovation and rewards risk-taking channels. 

“Our CEO survey highlights how Saudi leaders are already investing in areas such as AI and sustainability, demonstrating confidence in the Kingdom’s future. To match this, youth must be supported with the right systems to turn ideas into scalable ventures,” said Lemmerz. 

He added that young business founders need structured incubation, simplified regulatory sandboxes, and corporate partnerships that open procurement. 

“When ambition is backed by the right infrastructure, the next generation of Saudi entrepreneurs can emerge as national champions. This ecosystem is what will transform today’s start-ups into tomorrow’s pillars of the Saudi economy,” said the PwC official. 

Kazimi said that a thriving entrepreneurial ecosystem in Ƶ can be built on streamlined regulations, robust financing channels, access to mentorship and networking, infrastructure, access to talent, and adequate enablers. 

The Arthur D. Little official further noted that more efficient regulations would include building on the existing momentum to simplify business set-up, reduce bureaucracy and operational impediments, and strengthen intellectual property. 

“Enhancing access to finance not only involves simplifying requirements for funding but also innovating in funding products available to small businesses. In addition, achieving access to mentorship, networks, and technical support can be achieved through specialized and sector-focused incubators and innovation hubs,” said Kazimi. 

He added: “Innovation hubs and incubators are also a great way to address infrastructure needs, through co-working spaces and other shared services. Finally, to address the issue of lack of specialized human capital, Ƶ could continue to invest in initiatives that would make it easier to attract foreign talent as well as invest in initiatives that would help retain them.” 

Torlo said that opportunities for entrepreneurship in Ƶ are unprecedented, driven by substantial government support for SMEs and startups. 

The Oliver Wyman official added that simplifying the entrepreneurial ecosystem and enhancing training support for entrepreneurs can significantly boost confidence in new ventures, attracting both local and foreign investment. 

“Investing in entrepreneurial skills is crucial to overcoming current barriers, equipping young entrepreneurs with the knowledge and tools necessary to navigate through the rapidly evolving landscape,” added Torlo. 

Measuring the success

Lemmerz said that the success of entrepreneurial initiatives should be measured by outcomes, not only outputs, which includes the number of youth-founded businesses, their survival and growth rates, and the jobs they generate. 

“Success for youth entrepreneurship will be reflected in similar patterns: ventures that attract investor confidence, adopt new technologies, and contribute meaningfully to sectors central to diversification. When we see this kind of progress, we know that entrepreneurial initiatives are building not just businesses, but the future of the Kingdom’s economy,” said Lemmerz. 

Kazimi said that success of youth entrepreneurship in Ƶ can be measured through various indicators such as SME contribution to the Kingdom’s gross domestic product, which is a core Vision 2030 goal. 

The Arthur D. Little official added that the growth can be also accessed by macro-economic indicators such as employment generation and reductions in youth unemployment, which directly reflects the impact of entrepreneurship on the labor market.

“Additional indicators include levels of venture capital attracted, patent registrations, and participation in accelerator or incubator programs such as those under Monsha’at and Misk,” said Kazimi.


Closing Bell: Saudi main market ends lower at 10,453  

Closing Bell: Saudi main market ends lower at 10,453  
Updated 11 September 2025

Closing Bell: Saudi main market ends lower at 10,453  

Closing Bell: Saudi main market ends lower at 10,453  

RIYADH: Ƶ’s Tadawul All Share Index ended lower on Thursday, falling 44.98 points, or 0.43 percent, to close at 10,453.06.   

The total trading volume reached 192.58 million shares, with a turnover of SR3.56 billion ($948 million). A total of 57 stocks advanced, while 190 declined.  

The MSCI Tadawul 30 Index slipped 3.77 points, or 0.28 percent, to finish at 1,361.21.   

The Kingdom’s parallel market Nomu also eased, dropping 49.03 points, or 0.20 percent, to settle at 25,026.22, with 47 gainers against 43 losers.  

Among the top performers, Thimar Development Holding Co. surged 5.84 percent to SR46.40, while Ayyan Investment Co. climbed 5.09 percent to SR12.19.   

Raydan Food Co. rose 2.93 percent to SR13.71, Al Moammar Information Systems Co. gained 2.73 percent to SR131.50, and Taiba Investments Co. advanced 2.57 percent to SR36.72.  

On the losing side, Dar Al Majed Real Estate Co. dropped 8.17 percent to SR12.70, while Arriyadh Development Co. fell 5.23 percent to SR28.64.  

Middle East Healthcare Co. declined 4.38 percent to SR53.50, National Medical Care Co. shed 4.23 percent to SR160.80, and Buruj Cooperative Insurance Co. slipped 4.15 percent to SR15.24.  

On the announcement front, Jamjoom Fashion Trading Co. announced the successful completion of its initial public offering of 2.38 million shares, representing 30 percent of its capital, at a final offer price of SR145 per share.   

The offering, priced at the top of its earlier indicated range of SR140–145, implies a market capitalization of SR1.15 billion and generated total proceeds of SR346 million.  

The company said the IPO was oversubscribed 4.5 times, with an order book reaching SR1.56 billion.   

Kamal Jamjoom, founder and chairman, stated: “We are deeply encouraged by the strong demand from a diverse range of qualified investors, which reaffirms the market’s confidence in homegrown brands that are proudly taking Saudi development concepts to new markets, scaling in innovative ways, and blending the best of online shopping with brick-and-mortar experiences to attract and build a loyal customer base.” 

The shares will be listed on the parallel market of the Saudi Exchange following regulatory approvals.   

After the offering, Kamal Osman Jamjoom Trading Co. will retain a 70 percent stake in the company, subject to a 12-month lock-up period. Surplus subscription funds will be refunded by September 11, 2025, the company said.  


Ƶ grants Syria 1.65m barrels of oil  

Ƶ grants Syria 1.65m barrels of oil  
Updated 11 September 2025

Ƶ grants Syria 1.65m barrels of oil  

Ƶ grants Syria 1.65m barrels of oil  

RIYADH: Ƶ has granted the Syrian Arab Republic 1.65 million barrels of crude oil under the directives of King Salman and Crown Prince Mohammed bin Salman. 

The donation was formalized through a memorandum of understanding signed by Sultan bin Abdulrahman Al-Marshad, CEO of the Saudi Fund for Development, and Mohammed Al-Bashir, Syria’s Minister of Energy, the Saudi Press Agency reported.  

The signing ceremony was attended by Saudi Ambassador to Syria Faisal Al-Majfel and Majid Al-Uteibi, deputy minister for Oil and Gas Technical and Regulatory Affairs. 

The move reflects Ƶ’s commitment to supporting the Syrian people and the strong ties between the two countries. 

“The grant will contribute to enhancing the operation of Syrian refineries and achieving operational and financial sustainability, supporting economic development and addressing economic challenges in Syria, ensuring the growth of vital sectors, and supporting national and international efforts to achieve sustainable development goals,” the SPA report said. 

Furthermore, the donation aligns with and supports broader national and international efforts aimed at achieving the UN Sustainable Development Goals in the region. 

Ƶ is now leading a concerted effort to bring Damascus back into the Arab fold after a decade of economic isolation, a crippled currency, and shattered infrastructure. 

Following the 2024 reopening of its embassy, Ƶ, alongside Qatar, settled Syria’s World Bank debt, unlocking access to vital international funding. 

This momentum continued with the recent Syrian-Saudi Investment Forum, where Saudi Investment Minister Khalid Al-Falih unveiled 47 agreements worth $6.4 billion, targeting key sectors of a modern economy. 

In addition to the oil grant, Ƶ earlier this week announced a new reconstruction project in Damascus to clear rubble and aid rebuilding efforts, further strengthening ties with the Syrian authorities.  

The King Salman Humanitarian Aid and Relief Centre said it would provide an aid package to remove an estimated 75,000 cubic metres of rubble from the capital and surrounding areas. 

The aid will also support the rebuilding of 34 schools in Aleppo, Idlib, and Homs, the reconstruction of dozens of bakeries, and the rehabilitation of sewage and water infrastructure in Damascus. 


Can AI make Saudi sports smarter without losing its soul?

Can AI make Saudi sports smarter without losing its soul?
Updated 11 September 2025

Can AI make Saudi sports smarter without losing its soul?

Can AI make Saudi sports smarter without losing its soul?
  • From Sevilla’s scouting rooms to Ferrari’s circuits and Wimbledon’s courts, AI is reshaping global sports
  • In Ƶ, the real opportunity lies not in copying global models, but in tailoring them to local culture, athletes, and fans

ALKHOBAR: Artificial intelligence is no longer a side project in global sports, it’s becoming central to performance, fan engagement, and strategy. IBM has been one of the most visible players in this transformation, bringing its AI innovations from the world’s top tournaments to Ƶ’s rapidly growing sports scene.

But beyond corporate case studies, a bigger question looms: how should Saudi sports federations, clubs, and fans adapt to this wave of technology? Can AI truly deliver, or will it overpromise?

Ƶ’s sports market is booming. Valued at $7.2 billion in 2023, it is expected to surpass $22.4 billion by 2030. More than $2 billion has already been invested in facilities, talent, and international events—from hosting Formula 1 to the FIFA Club World Cup.

This trajectory was highlighted in a recent Arab News op-ed by Ayman Al-Rashed, who noted how AI is central to expanding fan experiences and making Saudi sports more globally competitive. The investments align with Vision 2030’s push to diversify the economy through sports and entertainment, positioning the sector as both a cultural and financial pillar for the Kingdom.

One of IBM’s most ambitious experiments came in 2024 with Sevilla FC. Together, they launched Scout Advisor, a generative AI tool built on watsonx that analyzes more than 200,000 scouting reports. Beyond traditional stats like minutes played or goals scored, the system reads unstructured scout notes on attitude, adaptability, and playing style. For a league like the Saudi Pro League, attracting global stars, such a tool could transform recruitment.

 

Yet some Saudi voices caution that AI should complement—not replace—human judgment.
“AI gives us accurate numbers and predictions, but in the end human experience and field vision remain essential,” said Yasser Al-Ghamdi, a sports science student at King Saud University.

Opinion

This section contains relevant reference points, placed in (Opinion field)

IBM’s longest-running partnerships are in tennis and golf. At Wimbledon, the company built Match Chat, an AI-powered assistant that answers fan questions in real time, analyzes probabilities, and predicts match outcomes. A similar platform at The Masters offered golf fans deeper insights into performance and strategy.

This mirrors findings from an Arab News survey earlier this year, where 80 percent of Saudi adults reported using AI tools, and one in three use them regularly. Nearly 90 percent said making Ƶ an AI powerhouse should be a national priority — underscoring high expectations for localized innovation.

In Formula 1, IBM partnered with Scuderia Ferrari HP to redesign its mobile app with watsonx-powered racing insights. Fans now receive AI-generated summaries, driver comparisons, and interactive features in real time.

For Ƶ, which hosts a Formula 1 Grand Prix as part of its expanding sports calendar, the potential is significant. The key, however, is ensuring these tools enhance both spectacle and grassroots value. Success will depend on balancing global best practices with local realities, benefiting players, coaches, and fans at every level.

Global partnerships only work if they are adapted to local contexts. That’s why IBM, alongside the Saudi Data and Artificial Intelligence Authority, developed ALLaM, an Arabic large language model capable of processing multiple dialects. The platform bridges linguistic gaps for fans and athletes across the Gulf, making interactions more natural and inclusive. Its impact will hinge on how it’s adopted on the ground.

This emphasis on localization and human-in-the-loop AI echoes developments in healthcare. MBZUAI graduates developed HuLP and Med-YOLOWorld, AI systems designed to work alongside doctors rather than replace them. The same principle applies to sports: AI must collaborate with coaches, referees, and trainers.

DID YOU KNOW?

• One of IBM’s most ambitious experiments came in 2024 with Sevilla FC.

• They launched Scout Advisor, a generative AI tool built on watsonx that analyzes more than 200,000 scouting reports.

• The system reads unstructured scout notes on attitude, adaptability, and playing style.

IBM highlights its ethical AI framework, stressing explainability, fairness, and data protection. But in Ƶ, experts insist oversight must go beyond corporate pledges. With billions invested, federations need transparency, accountability, and governance when deploying AI.

Arab News has reported similar concerns in healthcare, with Dr. Mansoor Khan warning that “AI is not one thing, it’s a set of technologies that need to be used carefully, mapped to specific problems and workflows.” The same caution applies to sports.

Looking ahead, IBM predicts AI will play a central role in personalized fan experiences, athlete training, and recruitment. In Ƶ, AI could make the Kingdom a global sports testbed. Potential applications include:

• Smart stadiums with AI crowd management and personalized fan services.

• Player development supported by AI-driven performance analytics.

• Localized fan platforms in Arabic, reflecting Saudi values.

• Sports medicine enhanced by AI tools for injury prevention and recovery.

For some, the immediate value is on the pitch.
“AI can help us track training loads and reduce injuries, but it can’t capture a player’s mental or emotional state,” said Mohammed Al-Qahtani, a sports science graduate from King Saud University.

From Sevilla’s scouting rooms to Ferrari’s circuits and Wimbledon’s courts, AI is reshaping global sports. In Ƶ, the real opportunity lies not in copying global models, but in tailoring them to local culture, athletes, and fans. As the Kingdom invests heavily in infrastructure and innovation, the true test will be whether technology strengthens the human side of sport—or replaces it.


Qatar real estate sales reach $108m in early September 

Qatar real estate sales reach $108m in early September 
Updated 11 September 2025

Qatar real estate sales reach $108m in early September 

Qatar real estate sales reach $108m in early September 

JEDDAH: Qatar's real estate market saw a notable increase in early September, with sale contracts totaling 394.35 million Qatari riyals ($108 million) over the five-day period from Aug. 31 to Sept. 4, official data showed. 

This represents an 18.5 percent rise compared with 333 million riyals recorded the previous week, from Aug. 24 to 28, according to the Ministry of Justice. 

The ministry's weekly bulletin shows that 124.5 million riyals of the total sales during this period were for residential units.  

The surge in real estate activity highlights Qatar’s continuing market dynamism, driven by both end-users and investors seeking opportunities across residential and mixed-use properties. 

The bulletin noted that “the properties traded for sale include vacant land, houses, residential buildings, mixed-use commercial-residential buildings, commercial-residential complexes, shops, commercial buildings, and residential units.”  

Sales activity was concentrated in the municipalities of Doha, Al-Rayyan, and Al-Wakra. Additional activity was reported in Al-Daayen, Al-Shamal, and Umm Salal, as well as in Al-Khor and Al-Thakhira. Major developments included The Pearl Island, Lusail 69, Al-Kharayej, Legtaifiya, and Ghar Thuaileb. 

Looking at a broader trend, the week from Aug. 17 to 21 saw total trading volumes exceed 308 million riyals, reflecting steady growth over the past three weeks, driven by increased activity in both prime urban and emerging areas. 

Monthly data for August showed that total real estate transactions reached 1.13 billion riyals across 329 deals, with Al-Rayyan, Doha, and Al-Wakra leading in transaction value. 

According to the real estate market area index, Al-Rayyan accounted for 39 percent of the total traded area, followed by Doha with 22 percent, and Al-Wakra with 14 percent. Al-Daayen and Umm Salal each represented 10 percent, Al-Shamal 3 percent, and Al-Khor and Al-Thakhira 2 percent. 


Direct Jeddah–Pristina flights open doors for Saudi investors, says Kosovo ambassador 

Direct Jeddah–Pristina flights open doors for Saudi investors, says Kosovo ambassador 
Updated 11 September 2025

Direct Jeddah–Pristina flights open doors for Saudi investors, says Kosovo ambassador 

Direct Jeddah–Pristina flights open doors for Saudi investors, says Kosovo ambassador 

RIYADH: The launch of direct flynas flights between Jeddah and Pristina is more than a tourism milestone — it signals Kosovo’s rise as a new destination for Saudi business and investment, according to the country’s ambassador. 

Kosovo’s Ambassador to Ƶ, Lulzim Mjeku, told Arab News the new air link, which will begin operating three times a week on Oct. 1, represents a historic step in building commercial bridges between the two nations. 

“The most frequent question asked of me from both countries’ business communities was: Is there a direct flight between KSA and RKS? It wasn’t until last year that both states signed the Agreement on Air Services.” Mjeku said.  

He added: “Today, as both countries have concluded several basic agreements with a focus on business, I may say that through this work, both governments have paved the way for business communities to start exploring avenues of cooperation.” 

While the connection opens Kosovo’s mountains and heritage to Saudi tourists, Mjeku emphasized that the real opportunities lie in the country’s investment climate. 

Kosovo boasts the highest internet penetration rate in Europe at 96.4 percent, a multilingual and skilled workforce, and a streamlined business environment, positioning itself as a gateway for Saudi investors entering the Western Balkans. 

“Kosovo is a vibrant country emerging in the global market,” the ambassador said. “Our workforce is skilled and multilingual, and our economy is diversifying, from construction and textiles to advanced information technology.” 

When asked whether the new connectivity would encourage Saudi investors to explore opportunities in Kosovo, Mjeku pointed to early successes in technology partnerships. 

He noted that Kosovar firms have already contributed to the Tawakkalna application in cooperation with Saudi partners and developed cybersecurity systems for hospitals in Riyadh. 

“I expect more Kosovar IT companies will find their way to the Saudi market. I also strongly believe both sides can find a win-win modus operandi and have their share in the market,” he said, adding: “Whoever moves first has the chance to succeed faster and better.” 

The competitive framework is another draw. Corporate tax is set at just 10 percent, while starting a business takes an average of 4.5 days. Investments account for 36 percent of Kosovo’s gross domestic product, with an average economic growth rate of 4.1 percent over the past eight years. “Whoever moves first has the chance to succeed faster and better,” the ambassador stressed. 

The launch of flights follows last year’s Agreement on Air Services and coincided with the first visit of a Saudi business delegation to Kosovo, led by the Federation of Saudi Chambers of Commerce, marking the 15th anniversary of diplomatic ties. 

The Kingdom’s leading low-cost carrier will operate the Jeddah–Pristina route as part of its expansion strategy, “We Connect the World to the Kingdom,” aligned with the Kingdom’s National Civil Aviation Strategy.  

The plan aims to link the Kingdom to 250 international destinations, accommodate 330 million passengers, and host 150 million tourists annually by 2030. 

For Mjeku, these developments herald a new phase in Saudi–Kosovar relations. “With these flights come opportunities, and with opportunities, we get better results and solidify our relationship on an inter-human level,” he said.