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Saudi designers weave heritage into fashion’s global tapestry

Traditional Saudi crafts are being reinterpreted by designers, capturing international attention through prestigious European showcases. (AN photo by Huda Bashatah)
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Traditional Saudi crafts are being reinterpreted by designers, capturing international attention through prestigious European showcases. (AN photo by Huda Bashatah)
Traditional Saudi crafts are being reinterpreted by designers, capturing international attention through prestigious European showcases. (UNESCO)
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Traditional Saudi crafts are being reinterpreted by designers, capturing international attention through prestigious European showcases. (UNESCO)
Al-Ammari’s recent Selfridges window display and in-store pieces became a landmark moment. (@aram_designs)
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Al-Ammari’s recent Selfridges window display and in-store pieces became a landmark moment. (@aram_designs)
Hindamme designs representing Aseer. (@moekhoja)
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Hindamme designs representing Aseer. (@moekhoja)
Hindamme designs representing AlUla. (@moekhoja)
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Hindamme designs representing AlUla. (@moekhoja)
Hindamme designs representing Jeddah. (@moekhoja)
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Hindamme designs representing Jeddah. (@moekhoja)
Hindamme designs representing the Eastern Province. (@moekhoja)
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Hindamme designs representing the Eastern Province. (@moekhoja)
Hindamme designs representing Riyadh. (@moekhoja)
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Hindamme designs representing Riyadh. (@moekhoja)
Traditional Saudi crafts are being reinterpreted by designers, capturing international attention through prestigious European showcases. (UNESCO)
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Traditional Saudi crafts are being reinterpreted by designers, capturing international attention through prestigious European showcases. (UNESCO)
Traditional Saudi crafts are being reinterpreted by designers, capturing international attention through prestigious European showcases. (UNESCO)
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Traditional Saudi crafts are being reinterpreted by designers, capturing international attention through prestigious European showcases. (UNESCO)
Al-Qatt Al-Asiri was added to the UNESCO Representative List of Intangible Cultural Heritage in 2017. (UNESCO)
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Al-Qatt Al-Asiri was added to the UNESCO Representative List of Intangible Cultural Heritage in 2017. (UNESCO)
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Updated 26 min 14 sec ago

Saudi designers weave heritage into fashion’s global tapestry

Traditional Saudi crafts are being reinterpreted by designers, capturing international attention.
  • Designers take inspiration from traditional designs for Saudi National Day
  • Patterns based on heritage crafts find success on global stage

RIYADH: As Ƶ celebrates its 95th National Day, a vibrant thread of cultural heritage is weaving its way onto the global fashion stage.

Traditional Saudi crafts — the geometric boldness of Sadu weaving, joyful spontaneity of the Al-Qatt Al-Asiri decorative style, and meticulous precision of Najdi embroidery — are being reinterpreted by designers, capturing international attention through prestigious European showcases.

This creative renaissance aligns with Ƶ’s designation of 2025 as the Year of Handicrafts, and Vision 2030’s mission to transform heritage into a globally-recognized style.

Arwa Al-Ammari, fashion consultant, Arab Fashion Council ambassador, and public speaker, was named by the BBC as one of “the most creative minds on the planet” for putting “Saudi elegance on the fashion map.”

Forbes listed her among its Top 30 (2022) and Top 50 (2023) Women Behind Middle Eastern Brands. Her consultancy portfolio includes the Saudi Cup, the world’s most valuable horse race.

Reflecting on her brand ArAm’s origins, she told Arab News: “I launched ArAm to create pieces that carry couture’s artistry but function in daily life. In Saudi culture, craftsmanship has always been integral.”

On Saudi’s design evolution, Al-Ammari said: “When I first launched ArAm, many Saudi designers were still in the early stages of exploring how to express their identity. Heritage was often treated as something to either preserve traditionally or reference subtly.”

Today, she credits Vision 2030 for making culture “a foundation for shaping our future.”

Her work has been displayed in the window of Selfridges — featuring Najdi embroidery against a traditional door and desert lavender.

She said that “translating intangible heritage into visual form is delicate yet inspiring. I wanted to capture Saudi culture’s warmth and storytelling traditions — not just motifs.”

On blending Al-Qatt Al-Asiri’s spontaneity with couture, Al-Ammari said “What I find fascinating is its raw spontaneity … I reinterpret it through couture’s refined lens.”

Her designs have become “powerful soft power to tell our stories.”

As an ambassador, she added that “fashion has opened a new window reflecting creativity and cultural pride … it connects Saudi designers with the world.”

And for the 95th National Day, she told Arab News: “Authenticity, hospitality, family, community and resilience. These values show how creativity rooted in tradition can boldly inspire the future.”

When Moe Khoja launched Hindamme in 2016, he sought to “create a dialogue between our heritage and the contemporary world,” he told Arab News.

“Ƶ has stories waiting to be told through fashion — rooted in culture but speaking to global audiences.”

His collections distill the geometry of traditional Sadu weaving into minimalist silhouettes.

Explaining his philosophy, Khoja told Arab News: “Hindamme translates to ‘well put together,’ reflecting balance and elegance.

“Tradition shouldn’t be imposed as a weight, but flow naturally into contemporary forms.”

Technical innovation drives his process and translating desert tent patterns into fluid garments requires “rethinking everything.”

Khoja said: “They never realized Saudi motifs could feel so contemporary. When you treat heritage with respect and innovation, it becomes universally compelling.”

The success of Saudi designers has been seen in European showcases: Al-Ammari’s Selfridges exhibition and Paris’ Premiere Vision featuring Sadu-inspired textiles.

Moreover, the Kingdom is working to support homegrown designers with various schools and programs.

The Saudi Fashion Commission partnered with Italian fashion school Istituto Marangoni to establish a Riyadh campus in August at the King Abdullah Financial District’s creative hub. The institution will offer three-year diplomas in fashion design, business and fragrance development.

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Crafting for the future — Saudi youth keeping heritage alive

Crafting for the future — Saudi youth keeping heritage alive
Updated 7 min 24 sec ago

Crafting for the future — Saudi youth keeping heritage alive

Crafting for the future — Saudi youth keeping heritage alive
  • Vision 2030 has created new ‘creative sector,’ says researcher
  • Greater economic opportunities, craftspeople tell Arab News

RIYADH: Many young people in Ƶ are embracing traditional crafts through a number of training programs and workshops that link cultural identity with modern opportunity.

Hammad Al-Shammari, a young craftsman specializing in mud construction, said his journey began during the excavation of a historic home.

“There, I felt the value of old buildings, with their decorations, columns, and authentic architectural features,” he told Arab News recently.

“From that moment, my passion for restoring traditional homes was born.”

Al-Shammari went on to specialize in mud construction at the Royal Institute of Traditional Arts, or Wrth, where he trained in structural and restoration techniques.

“Wrth has been the greatest blessing in my journey,” he said. “It helped me develop my craft skills both practically and academically … I learned how to connect heritage identity with contemporary innovation.”

Hammad Al-Shammari, a young craftsman specializing in mud construction. (Supplied)

Wrth focuses on strengthening national identity through traditional arts. The organization trains young Saudis, honors master craftspeople, preserves both tangible and intangible heritage and raises awareness at home and abroad.

Al-Shammari said architecture reflects the Kingdom’s cultural richness.

“Each region has its own unique features, from the Al-Qatt Al-Asiri decorations of the south, to Hijazi plasterwork, Najdi mud-and-wood architecture, to the beauty of the eastern buildings that still retain their charm.”

“The greatest challenge was reviving old memories and practices within a modern society in a unique and high-quality way. I overcame this through patience, curiosity, and by learning from the experiences of elders and those with long practice,” he added.

Mamdouh Al-Harbi, an urban heritage researcher, highlighted the importance of passing on skills.

“Knowledge transfer is the lifeline of heritage crafts, without it, these practices risk becoming static artifacts in museums rather than living traditions,” he said.

He noted that in the past, crafts were family-based livelihoods, passed from parents to children. Industrialization and urban growth, however, caused many practices to decline.

Today, Vision 2030 and new legislation have reversed the trend.

Hammad Al-Shammari went on to specialize in mud construction at the Royal Institute of Traditional Arts. (Supplied)

“Traditional crafts have transformed from endangered practices into a promising creative sector that links national identity with economic development,” Al-Harbi said.

He added that youth engagement now reflects creativity and entrepreneurship. Modern technologies such as 3D printing and virtual reality are being introduced into training programs, while heritage motifs are finding their way into public buildings.

“Showcasing youth success stories that turn crafts into entrepreneurial projects reshapes public perception,” he said.

He added: “Heritage crafts will only remain attractive to youth if they are freed from rigidity and reimagined as spaces of contemporary creativity.

“Today’s generation, raised in an era of technology, engages with crafts not as repetitive traditional skills but as opportunities for experimentation, innovation, and a renewed connection to identity.”

Heritage crafts are also creating career pathways. Graduates can work in restoration projects, museums, and cultural festivals, or establish businesses in heritage-inspired decor, fashion, and tourism.

Among the more specialized crafts is manuscript-making, where young artisans learn skills that date back centuries.

Faisal Al-Jarallah, a young craftsman specializing in manuscripts, said his passion developed unexpectedly.

“Honestly, at first it wasn’t passion that led me to this field. I was assigned to work in the manuscripts department against my will. I feared it and saw it as a burden. But now, I have become passionate about it,” he said.

He described the process as “the art of making books by hand … preparing paper, creating inks from natural materials, calligraphy, gilding, ornamentation, and binding.”

He noted that Ƶ holds 27 percent of the manuscripts in the Islamic world, calling it “a heavy responsibility that requires proper preservation.”

He added that the Kingdom is now moving “from preservation to presentation.”

National programs, he added, have been instrumental. “I believe the movement and competitiveness created by national initiatives are the real drivers of creativity in the field of crafts.

“Initiatives like the Royal Institute of Traditional Arts, Wrth, have played a major role in shaping this cultural scene and supporting artisans,” he said.

He described manuscripts as “a repository of diverse knowledge and sciences,” and said traditional crafts remain powerful symbols of identity.

“When a young person learns the craft of their ancestors, they not only acquire a manual skill but also connect with their roots, fostering a sense of belonging and pride,” he added.


National Guard Minister receives Korea’s minister in Riyadh

National Guard Minister receives Korea’s minister in Riyadh
Updated 32 min 16 sec ago

National Guard Minister receives Korea’s minister in Riyadh

National Guard Minister receives Korea’s minister in Riyadh
  • The two sides discussed topics of mutual interest and reviewed ways to strengthen defense cooperation

RIYADH: Minister of the Saudi National Guard Prince Abdullah bin Bandar bin Abdulaziz received Korea’s Minister of National Defense Ahn Gyu-back and Minister of the Defense Acquisition Program Seok Jong-gun in Riyadh on Monday. 

During the meeting, the two sides discussed topics of mutual interest and reviewed ways to strengthen defense cooperation, the Saudi Press Agency reported.

They also explored opportunities to develop partnerships within the military industries.

 


Royal Commission for Riyadh invites bids for Qiddiya high-speed rail project

Royal Commission for Riyadh invites bids for Qiddiya high-speed rail project
Updated 22 September 2025

Royal Commission for Riyadh invites bids for Qiddiya high-speed rail project

Royal Commission for Riyadh invites bids for Qiddiya high-speed rail project
  • RCRC: Qiddiya high speed rail aims to strengthen vital transport links across Riyadh
  • RCRC: With speeds of up to 250 km/h, it will serve as a central mode of the capital’s modern transport network

RIYADH: The Royal Commission for Riyadh City, in partnership with the National Center for Privatization & PPP, and Qiddiya Investment Company, has launched the registration phase for companies and entities vying to implement the first phase of the Qiddiya high-speed rail project, under a public-private partnership model.

“The RCRC, in collaboration with Qiddiya Investment Company and the National Center for Privatization & PPP, announces the start of the Expression of Interest phase for the construction of the Qiddiya high-speed rail project,” the RCRC said on its official account on X.

“The Qiddiya high speed rail aims to strengthen vital transport links across Riyadh, by providing a high-speed rail connection between King Salman International Airport, King Abdullah Financial District and Qiddiya City in less than 30 minutes,” it said in another post on X.

“With speeds of up to 250 km/h, it will serve as a central mode of the capital’s modern transport network, enhancing the travel experience, and facilitating access to Riyadh’s key destinations,” it added.

It will be a major component of Riyadh’s transportation system, complementing the city’s newly launched public transport network and offering an integrated urban mobility experience.

Welcoming the announcement, Thamr Alotaibi, a Riyadh resident, told Arab News: “Glad to know that RCRC has invited bids for the Qiddiya high speed rail. It will certainly start a new era of smart mobility in the capital. Aiming to connect major landmarks — King Salman International Airport, King Abdullah Financial District and Qiddiya City within 30 minutes, through a super-fast rail line with a top speed of 250 km per hour, it will make commuting easier, traffic free, faster and smarter.”

The initiative reflects RCRC’s strategy, in collaboration with the National Center for Privatization & PPP and Qiddiya Investment Company, to establish strategic partnerships with the private sector to expand Riyadh’s transport infrastructure.

It also aims to enhance the quality of life for residents and visitors while promoting sustainable urban growth in line with Saudi Vision 2030.

Vision 2030 focuses on transforming the Kingdom into a global logistics hub by developing advanced transport infrastructure, enhancing efficiency and promoting private-sector investment, with the National Transport and Logistics Strategy serving as the primary guide for achieving these goals.

NTLS is considered the main guide to develop the strategies of transport modes and logistic services and provide effective governance between transport modes to facilitate the connection and engagement between them.

Specialized companies and interested investors are invited to submit registration applications by Sunday, Oct. 12, 2025, via email at [email protected].


8th ministerial Japan-Saudi Vision 2030 meeting confirms ongoing cooperation

8th ministerial Japan-Saudi Vision 2030 meeting confirms ongoing cooperation
Updated 22 September 2025

8th ministerial Japan-Saudi Vision 2030 meeting confirms ongoing cooperation

8th ministerial Japan-Saudi Vision 2030 meeting confirms ongoing cooperation

TOKYO: Ƶ and Japan on Monday reaffirmed their commitment to strengthening bilateral cooperation during a ministerial meeting of the Japan-Saudi Vision 2030. This strategic initiative aims to enhance economic, cultural, and technological ties between the two countries.

Prominent figures representing Ƶ included Prince Faisal bin Bandar bin Sultan, chairman of the Saudi eSports Federation; Khalid bin Abdulaziz Al-Falih, minister of investment; Sara Al-Sayed, deputy minister of investment; and Ghazi Binzagr, ambassador of the Kingdom of Ƶ to Japan, among others.

Yoji Muto, the minister of economy, trade and industry, and Hisayuki Fujii, the state minister for foreign Affairs, along with others from the Japanese delegation, attended the meetings.

According to the Saudi Foreign Ministry in Tokyo, the participants exchanged views on the direction of future cooperation, focusing on key areas such as trade, investment, technology transfer, and cultural exchange.

Japan and Ƶ held the 7th Ministerial Meeting of the Japan-Saudi Vision 2030 in December 2023, as well as the Japan-Saudi Vision 2030 Ministerial Roundtable in January this year.

Fujii welcomed the Saudi delegation to Japan, expressing his pleasure in hosting the 8th meeting of the Japan-Saudi Vision 2030 in Tokyo, according to the ministry.

He praised the cooperation between Japan and Ƶ in various areas this year, which also marks the 70th anniversary of the establishment of diplomatic relations between the two countries.

Fujii highlighted Japan’s efforts in promoting people-to-people exchanges, culture, sports, education, and research within the framework of the Japan-Saudi Vision 2030, emphasizing the mutual respect and admiration shared by both nations.

He further expressed Japan’s hope that the Saudi National Day, to be celebrated on Sept. 23 at Expo 2025 Osaka, Kansai, Japan, will give further momentum to strengthen bilateral relations.


KSrelief ends medical project for burn patients in Port Sudan

KSrelief ends medical project for burn patients in Port Sudan
Updated 22 September 2025

KSrelief ends medical project for burn patients in Port Sudan

KSrelief ends medical project for burn patients in Port Sudan
  • 17 specialist volunteers participate in the initiative
  • Team conducts 92 surgeries, trains 40 Sudan medics

PORT SUDAN: Ƶ’s aid agency KSrelief has concluded its volunteer cosmetic-surgery project in Port Sudan for patients with burns and disfigurements.

Seventeen specialist volunteers from the Kingdom participated in the initiative, which ran from Sept. 13 to 20, according to a recent Saudi Press Agency report.

The team performed 92 surgeries and trained 40 Sudanese medical personnel, the report stated.

The project is a part of Ƶ’s ongoing voluntary medical initiatives, through KSrelief, aimed at assisting vulnerable communities worldwide.

A young Sudanese receives treatment at a hospital in Port Sudan during the KSrelief medical mission. (SPA)

Since its establishment as Ƶ’s main humanitarian body in 2015, KSrelief has delivered 172 aid projects in 33 nations, with Yemen as the largest beneficiary.

The other major beneficiaries include Syria, Palestine, Somalia, Pakistan and Sudan.

KSrelief has worked in partnership with 98 partners to carry out projects on food security, shelter, camp management, education, health, nutrition, water and sanitation, emergency communications, and logistics.