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Samar Maakaroun on creating brands in a multilingual, multicultural world Ģż

Samar Maakaroun on creating brands in a multilingual, multicultural world Ģż
British Lebanese typography designer and creative director Samar Maakaroun. (Supplied)
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Samar Maakaroun on creating brands in a multilingual, multicultural world Ģż

Samar Maakaroun on creating brands in a multilingual, multicultural world Ģż

DUBAI: British Lebanese typography designer and creative directorĢżSamarĢżMaakaroun is known for her multilingual approach to design.

This week, Maakaroun is speaking at the Innovation by Design Summit in Doha, hosted by sustainable property developer Msheireb Properties.

Maakaroun, the founder of design agency Right to Left, and her team were the minds behind the brand identity of last week’s seminal Together for Palestine charity concert in London.

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On the night, celebrities from around the world gathered to raise funds for Palestinian-led organizations including Taawon, the Palestine Children’s Relief Fund and the Palestine Medical Relief Service.

ā€œI couldn't approach this with like, ā€˜OK, I'm going to, you know, do something super slick,’ because it’s just not right,ā€ she said, noting that when it came to designing posters for the event ā€œthis is not about who’s singing on that day … this is about making space for people to feel safe.ā€

The agency eventually settled on a powerful poster that featured negative space.

ā€œJust black and white, cheap to print, maximizing fundraising efforts and sort of saying that this is a time to create space. Everybody feels very strongly about this so the white space was used to hold people’s feelings and emotions on this.ā€

Maakaroun, who is fluent in three languages, is also a partner at leading international design firm Pentagram, which was founded in 1972.

ā€œI have come across projects that sort of have a foot in the Arab world, a foot in the Latin word, English or French,ā€ Maakaroun said of her 20-year career.

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ā€œThe issue when you have a second language is typically what people do in the GCC, is they create an English version, an Arabic version, and the bilingual version. What that means is you end up with three faces for one brand — so that’s not efficient,ā€ she said.

ā€œFor me it’s important to actually create brands that represent Ģżthis hybridity in people,ā€ she said.

ā€œThe purpose in every project that I do is to end up with one mark because that’s more efficient, that’s ownable and that is more memorable,ā€ she added, referring to a ā€œmark,ā€ or one of three types of brands or logos found in brand identity creation.

Working from a dual perspective is a key part of her creation and ideation process — ā€œtypically some GCC clients come to the UK to do a brand identity, they work with a company that’s only English-speaking people, start designing (in) English and then the Arabic version ends up being a translation of the concept that perhaps works in English, (but) doesn’t work in Arabic, (because) the letters are completely different,ā€ she said.

Maakaroun counts coining the first integrated destination brand for Dubai with M&C Saatchi in 2015 as part of her portfolio of projects in the Gulf region. She also launched Apple’s brand in Arabic across digital, retail and print in 2017 and was part of the process of launching ĀÜĄņŹÓƵ’s Diriyah City brand in 2019.

ā€œWhen we create brand identities, we’re telling stories about who we are as people and what matters to us and what represents us … and for me, the key driver in my work is about representation.ā€

It is perhaps fitting then that Maakaroun took to the stage in Doha to discuss ā€œThe Language of Identity,ā€ where she discussed what it means to work across several languages and cultures in her practice.

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Princess Rajwa, Crown Prince Hussein celebrate the birthdays of Princess Iman and Princess SalmaĢż

Princess Rajwa, Crown Prince Hussein celebrate the birthdays of Princess Iman and Princess SalmaĢż
Updated 27 September 2025

Princess Rajwa, Crown Prince Hussein celebrate the birthdays of Princess Iman and Princess SalmaĢż

Princess Rajwa, Crown Prince Hussein celebrate the birthdays of Princess Iman and Princess SalmaĢż

DUBAI: Princess Rajwa Al-Hussein of Jordan and her husband Crown Prince Al-Hussein bin Abdullah paid tribute to his sisters, Princess Iman and Princess Salma, this week by wishing them a happy birthday and sharing a photo together on Instagram.

ā€œHappy birthday to Iman and Salma, the kindest and most loving sisters,ā€ the crown prince wrote on Instagram.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

In the picture, the royal couple stand at the center, with Rajwa, originally from ĀÜĄņŹÓʵ, wearing a brown draped silk-blend shirt by Dries Van Noten, paired with off-white trousers. She completed the look with a choker adorned with dangling pink sapphires, called The Wave, from Emirati brand Ailes.

The sisters stood on either side of the couple.

Princess Iman opted for a burgundy long-sleeved blouse paired with high-waisted white trousers featuring oversized pockets, while Princess Salma chose a white shirt dress with rolled sleeves. 

Princess Iman and Princess Salma were born four years apart. Princess Salma was born on Sept. 26, 2000, while her elder sister Iman was born on Sept. 27, 1996.


ā€˜Love is Blind Habibi’ earns International Emmy nomination

ā€˜Love is Blind Habibi’ earns International Emmy nomination
Updated 27 September 2025

ā€˜Love is Blind Habibi’ earns International Emmy nomination

ā€˜Love is Blind Habibi’ earns International Emmy nomination

DUBAI: Netflix’s UAE-based reality show ā€œLove is Blind Habibiā€ has been nominated for an International Emmy Award.

The fan favorite is competing in the non-scripted entertainment category, according to the International Academy of Television Arts & Sciences.

The nomination comes less than a year after the show’s global release, marking the first time the hit dating format was adapted for Arabic-speaking audiences.

ā€œLove is Blind Habibiā€ centers around men and women hoping to get engaged and married, with one twist: They have never met their prospective partner in person and have only communicated through a wall.

This approach seeks to prioritize personality over physical appearance, with couples building a connection before meeting face to face.

In season one of ā€œLove is Blind, Habibiā€ three couples became engaged. However, only one — Safa and Mohammed — made it down the aisle and tied the knot.

The first season of the US original earned a nomination in 2020.


Jennifer Lawrence speaks out on Gaza

Jennifer Lawrence speaks out on Gaza
Updated 27 September 2025

Jennifer Lawrence speaks out on Gaza

Jennifer Lawrence speaks out on Gaza

DUBAI: Oscar-winning actress Jennifer Lawrence addressed the situation in Gaza during a press conference at the San Sebastian Film Festival in Spain this week, describing it as ā€œno less than a genocide.ā€

Lawrence, in town to present her new film ā€œDie My Loveā€ and to receive the Donostia Award, faced repeated questions about the conflict.

ā€œI’m terrified and it’s mortifying,ā€ she said. ā€œWhat’s happening is no less than a genocide and it’s unacceptable. I’m terrified for my children, for all of our children.

ā€œI mean, the kids who are voting right now at 18, it’s going to be totally normal to them that politics has no integrity. Politicians lie, there is no empathy,ā€ she added. ā€œAnd everybody needs to remember that when you ignore what’s happening on one side of the world, it won’t be long until it’s on your side as well.ā€

Lawrence also told journalists that it should not fall on artists to solve the world’s political problems.

ā€œI wish that there was something I could say, something that I could do to fix this extremely complex and disgraceful situation. It breaks my heart,ā€ she said. ā€œBut the reality is, our fear in speaking too much or answering too many of these questions is that my words will just be used to add more fire and rhetoric to something that is in the hands of our elected officials.

ā€œI just want people to stay focused on who is responsible and the things that they can do and when they need to show up and vote, and not let the actors and the artists who are trying to express freedom of art, freedom of speech take the heat for the individuals that are actually responsible,ā€ she added.


Yusra Mardini turns heads at Milan Fashion Week

Yusra Mardini turns heads at Milan Fashion Week
Updated 27 September 2025

Yusra Mardini turns heads at Milan Fashion Week

Yusra Mardini turns heads at Milan Fashion Week

DUBAI: Syrian Olympic swimmer Yusra Mardini has been making the rounds at Milan Fashion Week, attending the Prada, Max Mara and Boss shows.

At Prada, she wore a textured, gray knee-length dress with long sleeves and a structured, slightly loose silhouette, cinched at the waist with a slim brown leather belt. She carried a brown Prada clutch and complemented the look with pointed brown heels featuring ankle straps.

For Max Mara, she appeared in a sleeveless, gray, double-breasted coat layered over a ribbed olive-green knit turtleneck sweater and matching ribbed stockings, tying the outfit together with lace-up ankle boots in brown leather.

At Prada, she wore a textured, gray knee-length dress with long sleeves and a structured, slightly loose silhouette. (Getty Images)

At the Boss show, Mardini chose a tailored beige skirt suit with a structured double-breasted blazer and a matching mini skirt. She wore a crisp white shirt underneath, styled with a black-and-white striped tie, and knee-high black boots. To accessorize, she carried a small black handbag and donned sleek glasses.

Mardini took to Instagram to share videos from the Prada show.

For this collection, skirts came in unexpected constructions, crafted from multiple panels — pink ruffles at the back, gray pleats at the front and black panels on the sides — designed to be mixed and layered for a personalized effect.

For Max Mara, she appeared in a sleeveless, gray, double-breasted coat layered over a ribbed olive-green knit turtleneck sweater and matching ribbed stockings. (Instagram)

They may be paired with unstructured bralettes that hovered over the bodice, or structured folkloric dirndls layered over more rigorous uniform shirts in an unexpected bright pink.

Any combination may be pulled together with a plunging slip-like pinafore, a sort of unifying object that is not so much worn as suspended.

Actors Kerry Washington, Sadie Sink, Felicity Jones, singer Nia Smith and US influencer Charli D’Amelio also had front row seats to the show.

While she remains engaged in the fashion world, Mardini has shifted her focus to her foundation, which works to provide education and sports opportunities for refugees. This follows her participation in the 2016 and 2020 Summer Olympics as part of the Refugee Olympic Athletes Team.

Mardini founded her own nonprofit organization, the Yusra Mardini Foundation, in 2023. The foundation advocates for the rights of refugees and seeks to improve access to sports and education for refugee communities globally, as well as providing direct support to refugee athletes.


British creatives release video calling on UK PM to recognize Gaza genocide

British creatives release video calling on UK PM to recognize Gaza genocide
Updated 26 September 2025

British creatives release video calling on UK PM to recognize Gaza genocide

British creatives release video calling on UK PM to recognize Gaza genocide
  • Figures including Steve Coogan, Maxine Peake, Paloma Faith demand arms embargo, sanctions on Israel
  • Palestine Solidarity Campaign: Keir Starmer ā€˜must listen to this growing public outrage’

LONDON: A group of major artists and campaigners have called on UK Prime Minister Keir Starmer to recognize and condemn Israel’s war in Gaza as a genocide.

In a video organized by the Palestine Solidarity Campaign, creatives including Steve Coogan, Paul Weller, Maxine Peake, Khalid Abdalla, Paloma Faith, Brian Eno, Alex Lawther, Nadine Shah and Bilal Hasna, as well as Holocaust survivor Stephen Kapos, demand that Starmer impose sanctions on Israel and end arms sales to the country.

The prime minister has so far refused to condemn Israel for committing genocide in Gaza, with members of the Labour government saying it is up to international courts to decide whether it is taking place.

That has caused controversy within the party, with London Mayor Sadiq Khan breaking ranks earlier this month to state that Israel is committing genocide.

In PSC’s video, it is pointed out that despite the UK government not recognizing the genocide, numerous organizations and individuals — including Amnesty International, Oxfam, the International Association of Genocide Scholars, the UN Commission of Inquiry, UN Special Rapporteur Francesca Albanese, 16 Palestinian human rights organizations and more than 800 lawyers and judges in the UK — state that it is happening.

ā€œKeir Starmer — it’s a genocide,ā€ the video’s numerous participants state against the backdrop of video footage of Israeli attacks on Palestinian civilians. ā€œStop arming Israel. Sanctions now.ā€

Abdalla said in a press release: ā€œGaza is Keir Starmer’s Iraq. The refusal of his government to use the word ā€˜genocide’ is a craven way of evading Britain’s legal obligations under the Genocide Convention.
ā€œIt is both a moral and political failure that is eroding our democracy, and which will stain the Labour Party, and Britain for decades. 

ā€œWe must do everything in our power to end British complicity in ā€˜the crime of crimes,’ and stand in solidarity with the people of Palestine. Our collective future depends on it.ā€ 

The video’s release comes ahead of the Labour Party conference in Liverpool this weekend, which is set to see trade unions and activists put forward several emergency motions about the war.
More than 30 proposed resolutions on Palestine have already been blocked by the Labour Conference Arrangements Committee — a record for any topic at the annual event.

Labour MP Clive Lewis called the CAC’s efforts to block conference emotions ā€œsilencing debate on Israel’s genocide in Gaza.ā€

Mick Whelan, general secretary of ASLEF, the trade union for train drivers, said: ā€œInternational solidarity has been and always will be a cornerstone of the trade union movement.
ā€œThe Labour leadership needs to put a stop to these underhand attempts to silence members, allow motions on Gaza to be heard and immediately recognize the genocide being carried out against the Palestinian people. 

ā€œAt the absolute minimum this must be backed by concrete action, including an arms embargo on Israel and meaningful sanctions to end complicity in these crimes.ā€

In a press release, PSC said polling shows that 72 percent of Labour voters want a full arms embargo on Israel, and 64 percent back its expulsion from the UN. 

PSC is set to hold a major demonstration outside the conference. Ben Jamal, its director, said: ā€œAlmost two years into Israel’s genocide in Gaza, it is a mark of enduring shame that Keir Starmer’s Labour Party still refuses to call it what it is  — a genocide — and take meaningful action to end Britain’s complicity.

ā€œIt is no surprise that an unprecedented influx of motions on Palestine have been sent to Labour’s annual conference, demanding the government stands up for the rights of the Palestinian people.
ā€œThe prime minister must listen to this growing public outrage and acknowledge the genocide, sanction Israel, and end all arms sales.ā€