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Swiss Embassy in Riyadh celebrates 734th National Day 

Swiss Embassy in Riyadh celebrates 734th National Day 
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Zwahlen praised the two event moderators and the youngest members of her team, from Ƶ and Switzerland, as examples of close cooperation, expressing pride in the future generation of diplomats. (AP)
Swiss Embassy in Riyadh celebrates 734th National Day 
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The celebration was attended by high-level officials and diplomats, including Faisal Al-Sudairy, undersecretary of the Riyadh region, who represented Riyadh Gov. Prince Faisal bin Bandar. (AN)
Swiss Embassy in Riyadh celebrates 734th National Day 
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Ambassador of Switzerland to Ƶ Yasmine Chatila Zwahlen speaks at the National Day reception in Riyadh. (AN)
Swiss Embassy in Riyadh celebrates 734th National Day 
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The celebration was attended by high-level officials and diplomats, including Faisal Al-Sudairy, undersecretary of the Riyadh region, who represented Riyadh Gov. Prince Faisal bin Bandar. (AN)
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Updated 15 sec ago

Swiss Embassy in Riyadh celebrates 734th National Day 

Swiss Embassy in Riyadh celebrates 734th National Day 
  • Ambassador announces first Saudi-Swiss Hospitality Forum in Diriyah

RIYADH: The Embassy of Switzerland hosted a National Day reception in Riyadh on Wednesday, marking the 734th anniversary of the Swiss Confederation. 

Ambassador of Switzerland to Ƶ Yasmine Chatila Zwahlen said: “In 1291, three Alpine cantons made a treaty, an alliance for cooperation and mutual defense against foreign powers, who luckily all happened to be our best friends today.”

The ambassador underscored the strong and enduring ties between Switzerland and the Kingdom, which led to the launch of the first Saudi-Swiss Hospitality Forum in Diriyah. 

“Your presence testifies to the depth of our relations and the bonds of friendship between the governments and people of Ƶ and Switzerland.

“The partnership between Switzerland and Ƶ is based on mutual respect, shared interests, and the spirit of innovation,” she said. 

Zwahlen highlighted Switzerland’s support for Ƶ’s Vision 2030, particularly in hospitality and education.

“Tonight, I want to shed light on one particular sector. I would like to highlight the sector that is at the heart of Vision 2030 and in which Switzerland happens to be a world leader. It is the hospitality industry and hospitality education,” she said.

She noted recent joint initiatives, including the launch of the Swiss Hospitality Network in Ƶ, a platform for collaboration between stakeholders from the two nations. 

Zwahlen also announced the launch of the first-ever Saudi-Swiss Hospitality Forum, set to take place in Bab Samhan in Diriyah on Wednesday, which is designed to accelerate and deepen cooperation.

The forum aims to strengthen ties between Swiss hospitality schools and Saudi entities in human capital development, hospitality education, and cultural excellence, within the framework of Vision 2030.

“Ƶ continues its inspiring journey of rapid reform.

“Swiss partners are proudly accompanying these endeavors in areas like transport, education, culture, hospitality, hospitality training, health, clean technology, FinTech, industrial development, and many other sectors,” Zwahlen said. 

On global affairs, she commended the Kingdom for promoting peace through international solutions and dialogue. “When we gathered here in 2023 and 2024, we reflected together on the suffering caused by conflicts in Gaza, in Ukraine, in Sudan, and beyond.”

“Allow me now to acknowledge and express my appreciation for the Saudi leadership’s role in co-facilitating the UN conference on the two-state solution and everything which follows.

“Switzerland, on our side, supports the New York Declaration and its implementation, with the hope of restoring a political perspective grounded in international law and the two-state vision,” she added.

During the reception, the ambassador praised the two event moderators and the youngest members of her team, from Ƶ and Switzerland, as examples of close cooperation, expressing pride in the future generation of diplomats.

In her closing remarks, she said: “Long live Ƶ, long live Switzerland, and long live the Saudi-Swiss friendship.” 

The celebration was attended by high-level officials and diplomats, including Faisal Al-Sudairy, undersecretary of the Riyadh region, who represented Riyadh Gov. Prince Faisal bin Bandar.


AI platform unveiled in Riyadh ushers in new era for customer engagement

AI platform unveiled in Riyadh ushers in new era for customer engagement
Updated 4 sec ago

AI platform unveiled in Riyadh ushers in new era for customer engagement

AI platform unveiled in Riyadh ushers in new era for customer engagement
  • IZZI AI’s debut at Athar Festival underscores Kingdom’s growing appetite for AI-led transformation
  • Najib Sabbagh: If there was a human agent, he can’t give you 20 minutes of his time, whereas this AI can take a million calls daily

RIYADH: Artificial intelligence is pushing new boundaries with the launch of IZZI AI, a platform designed to help Saudi businesses connect more meaningfully with their clients.

The announcement was made at the annual Athar Festival of Creativity on Oct. 21.  

Najib Sabbagh, CEO of Sunny Side Up, told Arab News, which is the event’s media partner, that the platform uses AI to create digital agents that guide users through any of their needs.

Positioned as a “breakthrough in customer engagement and sales automation,” IZZI AI can transform everyday conversations into brand connections. Its debut in Riyadh underscores the Kingdom’s appetite for innovation and the festival’s role as a launchpad for new ideas.

Sabbagh used Ƶ’s growing real estate market as an example. The AI agents can present virtual video tours of physical spaces in real time, allowing clients to explore apartments, properties, and neighborhoods from their homes.

He said the idea stemmed from challenges faced by property buyers searching online. Unlike human agents with limited availability, AI agents would respond instantly to user questions and offer detailed information such as layout, amenities, weather forecasts, and proximity to landmarks.

“This allows you, today, to kind of ask every question you need, get every answer you need, directly,” Sabbagh said. “If there was a human agent, he can’t give you 20 minutes of his time, whereas this AI can take a million calls daily.”

The platform draws information from a knowledge base built from each client’s data. “We put it all there from their website, from their social pages, etc. And IZZI would only answer within that knowledge base,” he added.

Sabbagh also noted that while social media enables communication and information exchange, it often lacks depth. IZZI AI is the next stage of digital engagement that goes beyond clicks and views to build real connections between brands and people.

As Ƶ accelerates toward a tech-driven future, innovations unveiled at events like Athar Festival reflect how creativity and technology are merging to redefine communication and customer experience.


Enhancing drug quality and safety takes priority in SFDA chief’s discussions at Amsterdam summit

Enhancing drug quality and safety takes priority in SFDA chief’s discussions at Amsterdam summit
Updated 38 min 47 sec ago

Enhancing drug quality and safety takes priority in SFDA chief’s discussions at Amsterdam summit

Enhancing drug quality and safety takes priority in SFDA chief’s discussions at Amsterdam summit

RIYADH: Saudi Food and Drug Authority CEO Dr. Hisham S. Aljadhey held meetings with international counterparts on the sidelines of the International Coalition of Medicines Regulatory Authorities Summit 2025, held in Amsterdam from Oct 21-23.

It included a meeting with Dr. Leandro Safatle, director-president of the Brazilian Health Regulatory Agency and two bilateral meetings; one with Dr. Ali El-Ghamrawy, chairman of the Egyptian Drug Authority, and another with Lawrence Tallon, chief executive of the British Medicines and Healthcare Products Regulatory Authority.

The discussions focused on strengthening cooperation and communication between regulatory authorities to achieve common goals and enhance the safety, quality and efficacy of medicines and vaccines.

They also reviewed leading practices and policies on artificial intelligence to promote innovation and growth in the pharmaceutical sector, in addition to several other topics of mutual interest.

ICMRA serves as an international platform for enhancing collaboration among regulatory bodies, addressing drug safety challenges with innovative mechanisms and developing related regulations and systems.

This aligns with the objectives of the health sector transformation program within the Kingdom’s Vision 2030.


Mishkat Interactive Center in Riyadh celebrates innovation, efficiency on World Energy Day

Mishkat Interactive Center in Riyadh celebrates innovation, efficiency on World Energy Day
Updated 39 min 46 sec ago

Mishkat Interactive Center in Riyadh celebrates innovation, efficiency on World Energy Day

Mishkat Interactive Center in Riyadh celebrates innovation, efficiency on World Energy Day

RIYADH: The King Abdullah City for Atomic and Renewable Energy is committed to sustainability while strengthening energy independence through renewable sources.

Represented by the Mishkat Interactive Center, the city is celebrating World Energy Day, observed annually on Oct. 22, at its headquarters in Riyadh, the Saudi Press Agency reported.

The event aims to raise awareness of energy’s importance by showcasing its diverse fields and providing an interactive environment to enhance understanding of modern technologies.

The celebration highlights the city’s role in promoting clean energy knowledge and supports Ƶ’s leadership in the sector, aligning with the Kingdom’s Vision 2030.

Activities include interactive experiments and presentations simulating the future of energy locally and globally, promoting efficiency and awareness of clean energy investment.

The event runs from Oct. 22-24, 4–10 p.m., featuring programs, exhibits and experiences for various community segments.

Key participants include the Saudi Energy Efficiency Center and the Forward7 initiative, reinforcing efforts toward a sustainable energy future.

Visitors can register at riyadh.platinumlist.net/ar/event-tickets/world-energy-day.

The initiative is part of the city’s efforts to raise awareness about energy issues, enhance national human capital and equip young individuals with the skills to become leaders in the global energy sector.

By fostering awareness, education and training, the city aims to cultivate an advanced, sustainable, knowledge-based society capable of innovation and progress.


Riyadh gears up for global fire, rescue contest

Riyadh gears up for global fire, rescue contest
Updated 22 October 2025

Riyadh gears up for global fire, rescue contest

Riyadh gears up for global fire, rescue contest

RIYADH: Ƶ, represented by the General Directorate of Civil Defense, will host the World Fire and Rescue Championship in Riyadh from Oct. 26 to Nov. 1.

The event, organized in partnership with the International Sport Federation of Firefighters and Rescuers, will feature participants from 22 countries.

Firefighting and rescue sports simulate real-life firefighting operations in a competitive framework that tests athletes’ speed, endurance and teamwork, according to the Saudi Press Agency report.

The championship includes four main competitions: hook ladder climbing; the 100-meter hurdles race; the 400-meter relay race; and the water pump and hose firefighting race.

Ƶ joined the federation in 2022 to help develop fire and rescue sports locally and globally, enhance international cooperation, and build human capabilities.

This is achieved through sharing knowledge, expertise and skills, and introducing new rescue and firefighting technologies, the SPA reported.

Aleksandr Chupriyan, president of the federation, praised the Kingdom’s efforts, expressing confidence that Ƶ will deliver an outstanding championship.

He said this year’s event will feature elite civil defense and rescue teams from around the world competing in a humanitarian profession dedicated to safeguarding human life.


Hajj conference to spotlight tech, services

Hajj conference to spotlight tech, services
Updated 22 October 2025

Hajj conference to spotlight tech, services

Hajj conference to spotlight tech, services

JEDDAH: The Ministry of Hajj and Umrah, in partnership with the Pilgrim Experience Program, will hold the fifth Hajj Conference and Exhibition in Jeddah from Nov. 9 to 12, under the theme “From Makkah to the World.”

The event will feature more than 80 sessions and 60 workshops, with participants including academics, researchers, and representatives of Hajj affairs offices and diplomatic missions. 

Additionally, more than 2,400 trainees from around the world are expected to attend, the Saudi Press Agency reported on Wednesday.

More than 260 exhibitors from 137 countries will showcase the latest technologies and services related to the Hajj and Umrah ecosystem.

This year’s conference is expected to launch high-impact initiatives. And officials will sign new agreements to enhance the integration of technology, urban development, and services for pilgrims.

On Monday, Makkah Deputy Gov. Prince Saud bin Mishaal bin Abdulaziz met with Minister of Hajj and Umrah Tawfiq Al-Rabiah in Jeddah to review pilgrim services.

The officials also discussed final preparations for the conference, which will include representatives from the public and private sectors.