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Saudi Fashion Commission, French luxury giant to award sustainable startups

Saudi Fashion Commission, French luxury giant to award sustainable startups
The application process is now open to startups based in or expanding into Ƶ. (SPA)
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Updated 18 November 2024

Saudi Fashion Commission, French luxury giant to award sustainable startups

Saudi Fashion Commission, French luxury giant to award sustainable startups
  • Finalists will undergo mentorship and workshops to refine their key performance indicators and pitching skills

RIYADH: The Saudi Ministry of Culture’s Fashion Commission and France-based luxury conglomerate Kering have announced a competition to discover and support innovative startups making a meaningful impact on sustainability within the fashion industry.

The initiative, Kering Generation Award X Ƶ, will foster circular innovation, focusing on key themes such as customer engagement, the circular economy, and water protection.

The application process is now open to startups based in or expanding into Ƶ. By December, 20 finalists will be shortlisted to participate in a boot camp in Riyadh.

Finalists will undergo mentorship and workshops to refine their key performance indicators and pitching skills, the Saudi Press Agency reported.

The top 10 proposals will move to the jury evaluation phase, judged on innovation, sustainability, and commercial potential.

The competition will culminate in an awards ceremony in January in Riyadh, where the top three winners will be announced.

The winners will receive a 10-day mentorship trip to Paris with Kering’s sustainability teams and the opportunity to showcase their innovations at the ChangeNow Summit 2025.

The launch follows a strategic memorandum of understanding between the commission and Kering, aligning with Ƶ’s broader vision to promote sustainable practices in the fashion sector.

CEO of the commission Burak Çakmak said: “This initiative reflects our commitment to driving innovation and building a sustainable future for fashion in Ƶ.”

Kering’s chief sustainability officer, Marie-Claire Daveu, added: “Through this partnership, we aim to inspire the next generation and foster impactful change in the Saudi fashion ecosystem.”

The collaboration highlights Ƶ’s dedication to creating a sustainable and innovative fashion industry aligned with global standards.


Riyadh’s Steer Studios developing new Tom and Jerry mobile game

Steer Studios CEO Yannick Theler said the game was in development and expected to launch next year. (Supplied)
Steer Studios CEO Yannick Theler said the game was in development and expected to launch next year. (Supplied)
Updated 9 sec ago

Riyadh’s Steer Studios developing new Tom and Jerry mobile game

Steer Studios CEO Yannick Theler said the game was in development and expected to launch next year. (Supplied)
  • Head of Saudi-led team ‘honored’ to be working with Warner Bros.
  • Product expected to be released next year 

RIYADH: Savvy Games Group’s Steer Studios, more than half of whom are Saudi nationals, is developing a new Tom and Jerry game in the Kingdom, in its first partnership with Warner Bros.

“We are honored and delighted to be working with Warner Bros. Interactive Entertainment and look forward to delivering a fun, innovative game that lives up to the legendary status of the Tom and Jerry universe,” Steer Studios CEO Yannick Theler said.

The project is a milestone for the company, which has built a base in Riyadh, combining local talent with international expertise.

Talks with Warner Bros. began in 2023 and led to the announcement of plans for an officially licensed mobile game featuring the famous cat and mouse.

Asked about the release date, Theler said the game was in development and expected to launch next year.

Based on the animated series created in 1940 by William Hanna and Joseph Barbera, the game involves a team of programmers, artists and designers. A key part of Steer Studios’ initiative is to support Saudis in the gaming sector and help make the Kingdom a global hub for gaming.

“Half of the team is from Ƶ and we will be able to increase the ratio. This is what I have done in China,” Theler said, referring to his work at Ubisoft in Switzerland and China.

“We have an internship that we started three years ago. It is called the Elite Internship. It is a six-month program; we have seven people who started last week. Our aim is to train them.”

On the future of Steer Studios, he said: “I want us to be an elite studio, which means developing qualitative games and making a difference in the market.

“If in 10, 15 years we can be X, Y, Z number of people — and ensure the ecosystem is developed with sustainable games operated from Riyadh to the world and with Saudi leads as well — that would be the dream.”


Tourism ‘catalyst for inclusive social progress,’ Saudi vice minister says

Vice Minister of Tourism Princess Haifa bint Mohammed Al-Saud represents the Kingdom at the Tourism Investment Summit.
Vice Minister of Tourism Princess Haifa bint Mohammed Al-Saud represents the Kingdom at the Tourism Investment Summit.
Updated 14 September 2025

Tourism ‘catalyst for inclusive social progress,’ Saudi vice minister says

Vice Minister of Tourism Princess Haifa bint Mohammed Al-Saud represents the Kingdom at the Tourism Investment Summit.
  • Sector has ‘power to change lives,’ Princess Haifa tells G20 delegates in South Africa

RIYADH: Ƶ recently took part in the G20 Tourism Ministerial Meeting and Tourism Investment Summit in South Africa.

Vice Minister of Tourism Princess Haifa bint Mohammed Al-Saud represented the Kingdom at the meeting, highlighting the country’s role in shaping the future of the global industry, the Saudi Press Agency reported.

“Ƶ shares and celebrates the G20’s commitment to advancing tourism growth and placing sustainability at the heart of our efforts,” she told delegates from the world’s top 20 industrialized and emerging-market nations.

“The lesson from South Africa and Ƶ is clear: Lasting transformation happens when we share ideas and build together. This is why we created Tourise, the first global platform for action, year-round collaboration and meaningful impact. We invite the world to join us this November to design and deliver the future of tourism in partnership.

“Tourism has the power to change lives, transform economies and bring the world closer together. Through Saudi Vision 2030 we are showing that tourism is not only a driver of economic prosperity but also a catalyst for inclusive social progress. But this potential can only be realized if we act boldly and collaboratively.”

As a permanent member of the G20, Ƶ helped shape the final ministerial declaration, ensuring that sustainability, digital transformation, inclusivity and skills development remain priorities in global tourism policy, the report said.

Princess Haifa also hosted a ministerial dinner on behalf of Tourism Minister Ahmed Al-Khateeb, inviting guests to Tourise — a gathering of public- and private-sector leaders, innovators and investors — to design a global tourism agenda for the future.

Ƶ’s tourism sector is among the fastest growing in the world. Last year the number of domestic and inbound visitors rose 6 percent from 2023 to 116 million, according to the SPA.

The growth was fueled by investment in destinations, flight routes, airport capacity and infrastructure, including giga-projects such as Neom, Qiddiya and Diriyah.


Ƶ Pavilion at Expo 2025 to celebrate National Day with special culture program

Ƶ Pavilion at Expo 2025 to celebrate National Day with special culture program
Updated 14 September 2025

Ƶ Pavilion at Expo 2025 to celebrate National Day with special culture program

Ƶ Pavilion at Expo 2025 to celebrate National Day with special culture program

RIYADH: The Ƶ Pavilion at Expo 2025 Osaka announced an immersive culture program to celebrate the Kingdom’s National Day. 

Taking place from Sept. 19-24, the program will highlight the Kingdom’s cultural identity and history since its unification as well as its journey under Saudi Vision 2030. 

Ghazi Binzagr, the Saudi ambassador to Japan and commissioner general of the Kingdom’s pavilion, said that the celebration reflects the strong ties between Japan and Ƶ that connect nations and cultures, according to the Saudi Press Agency. 

“The program offers everyone the opportunity to learn about the Kingdom’s journey, from its rich heritage to its ambitious future. These events highlight identity, progress, and future potential, while underscoring the value of dialogue and cultural exchange in shaping a future full of opportunities for all,” he said. 

Saudi National Day is marked annually on Sept. 23 and the celebration at Expo 2025 reflects the Kingdom’s commitment to share its rich history and civilization with various cultures.

 


KSrelief advances global humanitarian work in Bangladesh, Yemen, and Lebanon

KSrelief advances global humanitarian work in Bangladesh, Yemen, and Lebanon
Updated 14 September 2025

KSrelief advances global humanitarian work in Bangladesh, Yemen, and Lebanon

KSrelief advances global humanitarian work in Bangladesh, Yemen, and Lebanon
  • The King Salman Humanitarian Aid and Relief Center (KSrelief) has launched three major initiatives aimed at improving health, education, and food security for vulnerable communities worldwide

DUBAI: The King Salman Humanitarian Aid and Relief Center (KSrelief) has launched three major initiatives aimed at improving health, education, and food security for vulnerable communities worldwide, according to the Saudi Press Agency (SPA). 
In Faridpur, Bangladesh, KSrelief implemented the Saudi Noor Volunteer Project to Combat Blindness and Related Diseases from September 6 to 11, in cooperation with the World Sight Foundation (WSF). 
During the campaign, a volunteer medical team examined 4,054 patients, performed 270 cataract surgeries, and distributed 800 eyeglasses to people in need. 
At the same time, KSrelief distributed school bags, uniforms, and supplies to students in Abyan Governorate, Yemen, as part of a project designed to enhance education for 13,509 displaced and local students across Aden, Al Dhale, Lahj, and Abyan. 
The program also equips schools with educational tools and hygiene kits, provides specialized training for teachers, and implements health and community awareness campaigns. 
Abyan Governor Major General Abu Bakr Hussein noted that these supplies provide essential encouragement to students and help create a better learning environment.
In Daoura, Lebanon, KSrelief distributed 2,000 food baskets, benefiting 10,000 individuals from the most vulnerable families. This food aid project aims to alleviate hunger and provide nutritional support to those facing economic hardship.


Saudi endurance runner finds strength in mountains

Saudi endurance runner finds strength in mountains
Updated 14 September 2025

Saudi endurance runner finds strength in mountains

Saudi endurance runner finds strength in mountains
  • Nasser Hakami showcases Saudi spirit at one of the world’s toughest ultramarathons

JEDDAH: Saudi runner Nasser Hakami is making waves in the world of mountain running, carrying the Kingdom’s name from Tuwaiq Mountain to international arenas.

The 40-year-old told Arab News his long-standing passion for mountains has fueled his commitment to training and competition. 

“Passion and ambition drove me to this sport, as I have loved mountains since I was young and I love the mountainous nature,” Hakami said. “I found myself in it — my passion for nature, and it’s my way to escape from the pressures of life.”

I love representing the Kingdom and the Arabs, and I embody that through the Saudi outfit that I wear with great pride.

Nasser Hakami, Saudi endurance runner

Hakami, who lives in Riyadh, has competed in more than a dozen mountain races in the Kingdom and beyond, including AlUla Trail Race, the Ultra-Trail Chiangmai in Thailand, and the Black River Peak ultra-trail in Mauritius. 

He claims to be the first Arab runner to have completed the Ultra-Trail du Mont-Blanc, one of the world’s toughest trail ultramarathons — 171 kilometers long with elevation gain of 10,000 meters, which took place this year on Aug. 29.

“I was able to run for 40 hours and 53 minutes to complete this challenge which goes through the stunning trails of France, Italy, and Switzerland … (and I am) the first Arab to achieve this unique accomplishment,” he said.

He described the greatest challenges of the race as the extreme cold, heavy rain, and the fight against fatigue. “The tough training was the secret to my readiness,” he added.

At the finish line, Hakami celebrated by wearing traditional Saudi attire — iqal and bisht — to highlight the Kingdom’s culture. 

“I love representing the Kingdom and the Arabs, and I embody that through the Saudi outfit that I wear with great pride. The audience’s interaction was very touching,” he said.

Despite facing rugged terrain, harsh conditions, and a lack of sponsorship, Hakami has continued to excel.

“My passion for what I do made me overcome (these challenges). When you enjoy what you love, nothing can stop you from being creative,” he said.

Hakami added that mountain running has shaped his character and developed him personally and professionally. “It has given me foresight, taught me to think outside the box and find solutions to every problem,” he explained.

His preparation includes mental conditioning as well as physical training: “I prepare myself by watching motivational videos and reading development books, in addition to training with a group of friends to break the routine and pressure of training.”

Speaking of his deep connection to the Saudi landscape, he said: “Tuwaiq Mountain is a source of inspiration for me, and many of my long training sessions are held there. I draw my strength from this mountain.”

Looking ahead, Hakami hopes to push himself even further. “I dream of representing the Kingdom in the world’s longest race in the US,” he said. “If (I can find) sponsors who support this dream.”