萝莉视频

How honeybees drive biodiversity and strengthen ecosystems in 萝莉视频 and beyond

Special How honeybees drive biodiversity and strengthen ecosystems in 萝莉视频 and beyond
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Honeybees help to maintain plant diversity by pollinating a wide range of species, preventing any single plant from dominating. (SPA file)
Special How honeybees drive biodiversity and strengthen ecosystems in 萝莉视频 and beyond
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Last year, the Saudi Ministry of Environment, Water and Agriculture announced that honey production in the Kingdom was at 5,000 tonnes annually. (SPA)
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Updated 12 January 2025

How honeybees drive biodiversity and strengthen ecosystems in 萝莉视频 and beyond

How honeybees drive biodiversity and strengthen ecosystems in 萝莉视频 and beyond
  • By protecting honeybees, the Imam Turki bin Abdullah Royal Reserve provides a boost for the sustainable honey industry
  • This keystone species, essential for sustaining life on Earth, faces threats from climate change, habitat loss, pesticides, and disease

RIYADH: Beyond the manufacture of honey, honeybees are also guardians of biodiversity and strong ecosystems. As a keystone species, they support plant diversity by pollinating wildflowers and provide a welcome boost to agricultural productivity.

Although small in size, without these precious insects, cascading effects could destabilize entire food chains and habitats for countless organisms.

Recognizing their importance, 萝莉视频 has undertaken active conservation efforts, demonstrating the Kingdom鈥檚 commitment to sustainable beekeeping and the protection of these industrious insects.

Together with other pollinators such as birds and bats, bees are vital to global agriculture, contributing to 35 percent of the world鈥檚 crop production by pollinating 87 of 115 leading food crops, according to the Food and Agriculture Organization.听

Honeybees help to maintain plant diversity by pollinating a wide range of species, preventing any single plant from dominating. This balance is crucial for ecosystem resilience, enabling them to better withstand environmental challenges such as climate change and invasive species.

Wildflowers, which rely heavily on honeybees for reproduction, play a key role in this balance. These flowers provide food and shelter for birds, insects and small mammals, creating a ripple effect that supports a diverse array of species throughout the ecosystem.




Honeybees help to maintain plant diversity by pollinating a wide range of species, preventing any single plant from dominating. (SPA file)

In 萝莉视频, the Imam Turki bin Abdullah Royal Reserve hosts 25,737 beehives across 256 sites, fostering honeybee populations in a thriving and protected environment.

鈥淭he reserve provides a naturally protected environment rich in flowering plants, which serve as a primary source of nectar and pollen,鈥 Abdulmajeed Al-Dhaban, a spokesperson for the reserve鈥檚 development authority, told Arab News.

鈥淭his ideal ecosystem enables bees to produce large quantities of high-quality honey, as well as other hive products like beeswax and royal jelly, which hold significant nutritional and economic value.鈥

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Thanks in part to the bees鈥 services, the reserve plays a vital role in enhancing the Kingdom鈥檚 food security.

鈥淚n addition to honey production, the reserve鈥檚 diverse ecosystem sustains natural pollination cycles,鈥 Al-Dhaban said.

鈥淭his contributes to the productivity and quality of nearby cultivated crops and aligns with 萝莉视频鈥檚 national efforts to achieve food security and self-sufficiency.鈥

Noting that pollination has a critical impact on the global food system, Al-Dhaban said bees are among the most efficient agents for transferring pollen between plants.

鈥淭his process not only enhances seed quality and density but also boosts agricultural crop production in terms of both quantity and quality,鈥 he said. 鈥淏ee activity contributes directly to the production of honey, a valuable food product with significant health and economic benefits.鈥

Al-Dhaban also emphasized that honeybees are crucial for supporting food security and ensuring the long-term sustainability of natural resources.

This is particularly important as the reserve鈥檚 biodiversity creates an ideal environment for key Saudi crops, including acacia, Sidr trees and caper shrubs.




Almond crops are almost entirely dependent on honeybee pollination. (SPA photo)

These plants benefit directly from bee pollination, which also increases the production of high-quality nectar for honey and other hive products. This natural cycle, Al-Dhaban said, supports local food supplies and strengthens the regional economy.听

鈥淏y reducing reliance on imports and promoting local honey production, the reserve positions 萝莉视频 as a leader in sustainable honey sector development,鈥 he said.

However, honeybee populations face serious threats, including climate change, habitat loss, pesticide use and disease.

To tackle this challenge, Mefleh Al-Jabreen, a beekeeper and owner of mobile apiaries at the Imam Turki bin Abdullah Royal Reserve, highlights the importance of selecting bee breeds that balance honey production and reproduction.




At 萝莉视频's Imam Turki bin Abdullah Royal Nature Reserve, there are more than 25,730 beehives spread across 256 sites in the reserve, according to the Ministry of Environment, Water and Agriculture. (SPA)

He told Arab News that his bees are transported to pastures rich in wild flowering trees, providing them with abundant nectar and pollen.

鈥淲e extract a specific amount of honey during gathering periods, leaving enough for the bees to sustain their hives,鈥 he said.

Al-Jabreen explained that these sustainable practices help to maintain healthy honeybee populations while ensuring high-quality production.




The botanical diversity at Imam Turki bin Abdullah Royal Nature Reserve fosters over seven varieties of wild honey. (SPA)

The reserve鈥檚 botanical diversity also supports the production of more than seven varieties of wild honey, many of which have earned international recognition for their quality.

Al-Jabreen also noted that the health of a hive largely depends on the queen bee. 鈥淎 young, active queen laying eggs abundantly forms the foundation of a stable hive,鈥 he said.

DID YOU KNOW?

鈥 Crops, such as almonds and vanilla, are almost entirely dependent on honeybee pollination.

鈥 Honeybee pollination prevents any single plant species from dominating, maintaining ecosystem balance.

鈥 A young, active queen laying eggs abundantly forms the foundation of a stable hive.

He added that it is also crucial to monitor the number of worker bees and ensure the hive remains free of diseases and parasites, which can threaten colony stability and productivity.听

Environmental challenges, such as extreme temperatures and unpredictable weather, pose significant threats to honeybee health, disrupting key hive processes such as honey production and reproduction.




Monitoring the number of worker bees is necessary to ensure the hive remains free of diseases and parasites. (SPA photo)

Al-Jabreen said that several factors must be considered when addressing these challenges: 鈥淭hese strategies include hive insulation, which helps reduce heat stress in extreme temperatures.鈥

Meanwhile, tree cover and shaded areas protect hives from direct sunlight during hot weather, while relocating hives to coastal regions in winter helps to keep bees active and productive.

鈥淲indbreakers and hive relocation shield honeybees from strong winds and cold climates,鈥 he added.

Al-Jabreen emphasized that plant diversity is essential for the survival of honeybees. 鈥淏ees are a vital part of the interconnected ecosystem, and their well-being depends on an abundance of floral and crop resources,鈥 he said.




The Ministry of Environment, Water and Agriculture has said the current target is to raise the Kingdom's honey production to 7,500 tonnes annually. (SPA)听

Recent innovations in beekeeping are helping to protect honeybee populations and enhance hive productivity. Al-Jabreen highlighted several key advances, such as special pollen-collecting boxes and bee breeds adapted to local climates.

He also hailed the growing collaboration between beekeepers and farmers. Organic farming practices, which avoid harmful chemicals, create safer environments for bees to thrive.

鈥淲e work with farmers to coordinate pesticide spraying schedules and relocate hives to safer areas,鈥 Al-Jabreen said.

With growing threats to honeybee populations, governments, researchers and communities must prioritize their protection. Safeguarding these vital pollinators is key to ensuring a sustainable future for ecosystems, agriculture, and global food security.


Tokyo firm partners with Saudi hospital to advance stem cell treatment system

Tokyo firm partners with Saudi hospital to advance stem cell treatment system
Updated 27 June 2025

Tokyo firm partners with Saudi hospital to advance stem cell treatment system

Tokyo firm partners with Saudi hospital to advance stem cell treatment system

TOKYO: ADR Therapeutics, a subsidiary of Tokyo-based Cytori Cell Research Institute, Inc., has signed a Letter of Intent to conduct a joint clinical trial for 鈥90-minute complete stem cell therapy鈥 with the King Abdullah International Medical Research Center.

The collaboration, reported in PR Times, is expected to drive medical innovation in the Middle East and bring new hope to patients with intractable diseases that were previously considered difficult to treat. 

In conventional stem cell therapy, harvested cells must be cultured for anything between several weeks and months at a dedicated facility, resulting in high costs and long waiting times. ADR Therapeutics鈥 Cellution System purifies non-cultured cells from a patient鈥檚 tissue to the state needed for treatment in just 90 minutes and can be administered on the same day of collection.

This provides a safe and effective treatment option for diseases such as osteoarthritis, diabetic foot lesions, Crohn鈥檚 disease and chronic pain. The risk of rejection is extremely low because the patient鈥檚 own cells are used and the risk of infection is reduced because no culture process is required.

萝莉视频 has positioned the medical and healthcare sector as a key strategic area in Vision 2030, the national transformation program led by Crown Prince Mohammed bin Salman, and aims to become a world-leading medical hub.

The number of patients in the Middle East with diabetes and other chronic diseases is rapidly increasing due to changes in lifestyle, and a rising number of cases are difficult to treat with conventional therapies.

It is expected the strategic partnership between the Kingdom and Japan in the medical field will be further strengthened by the contribution of Japan-originated stem cell therapy technology to solving local medical issues.

The most important feature of the treatment is that it can be performed at ordinary medical institutions without the need for advanced culture facilities or specialized technicians. This will enable the provision of advanced regenerative medicine in regions with limited specialized facilities and is expected to contribute significantly to improving access to medical care.

Saudi medical professionals will be able to acquire the latest stem cell therapy technology through specialist Japanese doctors providing direct technical guidance locally.


The art of diplomacy through Saudi cuisine

The art of diplomacy through Saudi cuisine
Updated 27 June 2025

The art of diplomacy through Saudi cuisine

The art of diplomacy through Saudi cuisine
  • Food is a way to share cultures and build bridges, says YouTube star

RIYADH: According to Saudi chef and food blogger Eman Gazzaz, diplomacy can be achieved through food and other cultural practices.

The daughter of a diplomat, Gazzaz is more than a home cook 鈥 she is an artist and a mother of three who is turning simple dishes into soulful stories. She also wants to form cultural bridges through her work, as she explained when she appeared as a guest on the Mayman Show.

Growing up as the daughter of a Saudi ambassador, she dreamed of following the same path. In many ways, she did 鈥 but her 鈥渆mbassy鈥 was her kitchen and she chose food, rather than politics, as her language.


After a childhood spent in various continents, Gazzaz now has a YouTube kitchen that feels like home and has taken it upon herself to show the world what real Saudi food and real Saudi women are all about.

During her interview, she recalled her time living in different parts of the world and her parents鈥 creative expression.

鈥淢y parents are very diverse. And they鈥檙e not just diplomats; they are creative in many ways. My dad is a gardener; he collects old antique cars, he collects old pocket watches,鈥 she said.

She has fond memories of living in Pakistan during her father鈥檚 tenure in the late 1980s: 鈥淚t鈥檚 a beautiful country; the people are so beautiful. Living in six countries and just being exposed to the world and the different cultures they have, it鈥檚 just like 鈥 it creates something in you as an individual. It makes you more connected somehow.鈥


Her exposure to different cultures and the connections she made helped her become the person who is now presenting the joy of Saudi cooking to the world. She carries her experiences with her 鈥 the countries, the cultures and the people 鈥 and some of what she has seen means she is especially appreciative of the stability and security she enjoys in 萝莉视频.

鈥淭hat鈥檚 what made me as Eman, what changed me as somebody who lived abroad,鈥 she said. 鈥淚 appreciate coming to 萝莉视频 and the safety and the security that we experienced. When I was studying in the American school in Karachi, one of my classmates got kidnapped. And he was kidnapped for six months.鈥

Gazzaz explained that previously she traveled around with a bodyguard and in a bullet-proof car to ensure her safety and security.

鈥淓very time I come to 萝莉视频 I鈥檓 just like, 鈥榃e don鈥檛 have to lock the door, we don鈥檛 have a bodyguard, nobody is carrying a gun.鈥 That made me feel like鈥 coming back home made me feel so safe,鈥 she said.

Eman also recalls a childhood memory of making a popular Saudi dish with her father.

鈥淓very time we go outdoors, he always cooks the same dish and it鈥檚 actually one of my favorite dishes, which is saleeg (a white rice dish, cooked with broth and milk),鈥 she said.

鈥淚 used to help him do the chicken, strain the stock and take the food out. And I grew up tasting these flavors and just eating the saleeg outdoors and being part of that experience, just me being so close to saleeg. My daughter loves saleeg as well.鈥

Cooking was always a family affair. Gazzaz鈥檚 mother was known for her delicious salads, while everyone had a role to play in preparing meals.

鈥淔rom both sides of my parents, they were very good cooks. My dad is very good at barbecuing,鈥 she said. 鈥淗e loves to go to the beach every weekend. When we were living abroad, he always rented a place, and he used to make the barbecue and marinate (the food) and barbecue it.鈥

Her own YouTube fame, Gazzaz credits to both her husband and her friend, Alia. Back in 2010, Alia visited for a month and revealed she had her own channel, Cooking with Alia.

鈥淲hen she came, she鈥檚 like, 鈥楨man, I have a YouTube channel.鈥 Back in 2010, YouTube was like five, six years old, It was still very new,鈥 recalled Gazzaz.

Alia wanted her to present Saudi dishes on YouTube 鈥 something that made Gazzaz pause. At that time, it was not common for Saudi women to show their faces on social media, so she replied that she would have to ask her husband.

His response, said Gazzaz, was: 鈥淒o what you want.鈥

鈥淗e is a Miami boy, so he鈥檚 very chilled,鈥 she explained.

She took it as an opportunity to show off her national dress, as well as the food.

鈥(I thought) I鈥檒l wear my abaya, I鈥檒l put on my tarha (scarf), introduce my clothes and my outfits and things like that, and that鈥檚 what we did,鈥 she said. From there, grew the first Saudi channel that introduced the world to the Kingdom鈥檚 culture through food.

Gazzaz has also written a book, 鈥淎 Saudi Mandela,鈥 which is a meditation and coloring book for adults.


萝莉视频 deploys drones to monitor coastlines, protect marine resources

萝莉视频 deploys drones to monitor coastlines, protect marine resources
Updated 27 June 2025

萝莉视频 deploys drones to monitor coastlines, protect marine resources

萝莉视频 deploys drones to monitor coastlines, protect marine resources
  • Drones to provide live video of 2,480km coastline
  • Quicker to spot pollution, says watchdog鈥檚 official

RIYADH: 萝莉视频鈥檚 National Center for Environmental Compliance has launched a drone-based program to monitor the Kingdom鈥檚 2,480-km-long coastal areas, according to the Saudi Press Agency.

The NCEC will carry out the initiative in cooperation with the Marine Operations for Environmental Services organization.

Drones will provide live video feeds for real-time analysis, to help detect activities that threaten marine resources, the SPA reported recently.

萝莉视频鈥檚 Red Sea coastline in the west extends from the Gulf of Aqaba in the north to Jazan province in the south, measuring 1,830 km.

In the west, the coastline is 630 km, stretching from the northern border with Kuwait to the southern border with Qatar.

Amer Bamoneef, director-general for network monitoring at the NCEC, said each drone will operate for up to 55 minutes per sortie, covering 20 km, with data transmitted instantly to control rooms.

鈥淏y leveraging advanced technology, we can expand coverage and detect harmful practices more efficiently,鈥 he said.

Bamoneef added that drones enable quicker responses, allowing teams to promptly investigate pollution sources and identify those responsible.


KSrelief opens obstetrics and gynecology clinic at Gaza hospital

KSrelief opens obstetrics and gynecology clinic at Gaza hospital
Updated 27 June 2025

KSrelief opens obstetrics and gynecology clinic at Gaza hospital

KSrelief opens obstetrics and gynecology clinic at Gaza hospital
  • The Saudi aid agency launched the new facility in partnership with the UN Population Fund, which works to improve reproductive and maternal health worldwide
  • The clinic is in the Patient Friends Benevolent Society Hospital, which was founded in 1980 in Gaza City鈥檚 Al-Rimal neighborhood

RIYADH: Saudi aid agency KSrelief has officially opened a gynecology and obstetrics clinic at the Patient Friends Benevolent Society Hospital in the Gaza Strip.

Founded in 1980, the hospital in Gaza City鈥檚 Al-Rimal neighborhood is one of the few that remain operational in the territory amid devastating attacks by Israeli forces during their ongoing war with Hamas, which began in October 2023.

In cooperation with the United Nations Population Fund, KSrelief inaugurates the Obstetrics and Gynecology Clinic in a Palestinian hospital in the Gaza Strip. (SPA)

KSrelief opened the clinic on Wednesday in cooperation with the UN Population Fund, which works to improve reproductive and maternal health worldwide. The initiative is part of Saudi efforts to support the Palestinian people and help improve and maintain the healthcare services available to them, the Saudi Press Agency reported.

On Thursday, Saudi authorities delivered $30 million in funding to the Palestinian Authority. It was the latest installment in ongoing financial support from the Kingdom that Palestinian officials said has been instrumental in efforts to maintain the health and education sectors. It has helped meet the costs of running hospitals, purchasing medicines and medical equipment, keeping schools open, and providing other essential services.
 

KSrelief inaugurates the Obstetrics and Gynecology Clinic in a Palestinian hospital in the Gaza Strip. (SPA)

 


How AI-powered voice tech is bringing Arabic-language content to global audiences

How AI-powered voice tech is bringing Arabic-language content to global audiences
Updated 27 June 2025

How AI-powered voice tech is bringing Arabic-language content to global audiences

How AI-powered voice tech is bringing Arabic-language content to global audiences
  • CAMB.AI and 萝莉视频鈥檚 MBC Group have launched a partnership, applying context-aware, real-time translation
  • AI voice tech preserves tone, emotion, and nuance, transforming how Arabic content is localized across 150+ languages

JEDDAH: Dubai-based artificial intelligence company CAMB.AI is revolutionizing language localization by building advanced voice and translation models that preserve emotion, nuance and cultural context 鈥 especially in complex languages like Arabic.

Through a strategic partnership with 萝莉视频鈥檚 MBC Group, CAMB.AI is scaling this technology across entertainment, education, and spiritual content 鈥 unlocking a new era of accessibility for Arabic media.

鈥淎t CAMB.AI, we have built translation and voice models that adapt to the nature of the desired language rather than merely mimicking the input,鈥 Akshat Prakash, the company鈥檚 chief technical officer and co-founder told Arab News.

Camb.AI chief technical officer and co-founder Akshat Prakash. (Supplied)

鈥淲hether it鈥檚 the emotion in the voice or the way certain things are said in Arabic, we are dedicated to preserving nuances, emotions and prosody to deliver what we call a 鈥榩erformance-to-performance鈥 impact.

鈥淲e take content and deliver a fully packaged performance through our localization infrastructure built on top of our proprietary AI models 鈥 BOLI and MARS.鈥

CAMB.AI successfully generated multilingual commentary for an MLS NEXT Pro match using AI-driven real-time voice translation and dubbing technology.

Its core capability lies in an AI dubbing platform that instantaneously translates live audio (such as play-by-play commentary) into multiple languages.

The language generator preserves the original speaker鈥檚 voice, tone and emotion 鈥 making it feel as if the original commentator is speaking the listener鈥檚 native language.

鈥淪olving live sports streaming first led us to create technology that could handle the hardest type of content,鈥 said Prakash.

鈥淭oday, we livestream games in multiple languages alongside some of the biggest brands in the world 鈥 like Major League Soccer, Eurovision and the Australian Open.

鈥淲e can perform equally well on other types of content. For instance, we鈥檝e translated complex performances such as the Nayla Al Khaja-directed psychological thriller, 鈥楾hree,鈥 which was showcased at the Red Sea Film Festival.鈥

The film was the first Arabic movie to be AI-dubbed into Mandarin Chinese and other complex languages, preserving nuances, context, and emotion while staying true to the director鈥檚 original vision.

Today, CAMB.AI excels at delivering culturally and contextually sensitive adaptations of original performances 鈥 while maintaining realism 鈥 in over 150 languages.

鈥淣o technology on the market offers such diversity, realism, and public proof points of what AI can enable in hyper-realistic translation. We鈥檙e proud to extend this work to every Arabic dialect 鈥 something no other technology has been able to do,鈥 Prakash said.

As global demand for non-English content continues to rise, IMAX is turning to AI to localize its original films and documentaries more efficiently.

In partnership with CAMB.AI, it has delivered content in multiple languages, demonstrating the power of technology to translate complex, dramatic material.

鈥淐AMB.AI has consistently pushed the boundaries of what鈥檚 possible 鈥 creating AI that delivers real value in the form of revenue and cost efficiencies to global content owners and distributors,鈥 said Prakash.

鈥淲e鈥檝e learned that deploying AI requires a hand-in-hand partnership. It takes not only great technology but also great partners who are willing to explore the uncharted. MBC is exactly that kind of partner for us in MENA, establishing what is probably the biggest MediaXAI deal since Runway x Lionsgate.鈥

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Prakash explained that partnering with MBC Group was a natural decision due to its vast scale, diverse content library, and strong regional presence. More significantly, the collaboration was rooted in a shared set of values.

This partnership goes beyond the Runway x Lionsgate deal and sets a new benchmark for how media and AI can collaborate.

MBC Group and CAMB.AI have also taken the lead in regional innovation. With projects like Stargate and HUMAIN, the Middle East and North Africa region is quickly becoming a global hub for powerful, homegrown AI.

Prakash emphasized that CAMB.AI has remained extremely conscious of privacy, data protection and respect for individual attributes.

鈥淲hile regulatory frameworks are still developing, we have been self-regulating to respect individual rights and content ownership. We drive our business ethically,鈥 he said.

鈥淥ur foundation is simple: Not everyone can be a great artist, but a great artist can come from anywhere.鈥

With one of the most comprehensive Arabic content libraries in the world, MBC Group is uniquely positioned to support more advanced and accurate AI outcomes in this space

Fadel Zahreddine, director for emerging technology at MBC. (Supplied)

The emerging technology team at MBC, led by Fadel Zahreddine, is at the forefront of innovation, aligning perfectly with CAMB.AI鈥檚 mission.

鈥淥ur content spans the full spectrum of Arab identity, from Gulf dialects to Levantine, North African, and everything in between, capturing not just language, but also tone, emotion and social nuance,鈥 Zahreddine told Arab News.

鈥淭hrough this collaboration with CAMB.AI, we see an opportunity to contribute data that is not only linguistically rich but also responsibly curated. Our multimodal archive, covering video, audio and text, offers a strong foundation for advanced AI applications that are more contextually aware and locally grounded.鈥

As one of the region鈥檚 largest content producers, MBC Group constantly explores new ways to strengthen connections between programming and global audiences.

鈥淭his includes expanding how our content is distributed across platforms like Shahid, satellite TV and digital services,鈥 said Zahreddine. 鈥淓nhancing localization is one layer of the broader effort to remove friction between content and audiences.鈥

DID YOU KNOW?

AI voice tech preserves tone, emotion and nuance, transforming how Arabic content is localized across 150+ languages.

CAMB.AI powers live sports translation for global events like MLS, Eurovision and the Australian Open 鈥 in real time.

AI-dubbed Arabic thriller 鈥楾hree鈥 debuted in Mandarin, highlighting CAMB. AI鈥檚 ability to localize content without losing cultural depth.

This collaboration between MBC Group and CAMB.AI reflects a broader effort to explore how Arabic content can connect more meaningfully with non-native-speaking audiences.

By moving beyond literal translation and toward context-sensitive localization, the partnership supports a more accurate and respectful representation of original creative work

For Arabic creators and producers, this opens up the possibility of reaching wider audiences while maintaining the cultural authenticity that defines their storytelling.

It is not about changing the content but about removing barriers that might limit how it is experienced in other cultural contexts.

MBC Group approaches innovation through the same lens that has shaped its editorial philosophy for decades 鈥 grounded in cultural integrity, social responsibility, and a strong commitment to its audiences.

鈥淲e believe that technology and ethics are not separate conversations but (are) deeply connected 鈥 especially when building tools that shape how content is consumed and understood,鈥 said Zahreddine.

鈥淲e have around 65 nationalities working at MBC. Our multicultural environment is reflected in the cultural sensitivity of our content production.

鈥淥ur extensive media library is developed (with) high ethical standards, avoiding obscene content, excessive violence or any form of hate speech. This discipline not only protects the integrity of our content but also makes it a reliable data foundation for engaging with AI and emerging technologies.鈥

By sharing responsibly curated material, MBC Group contributes to the development of AI models that better reflect the ethical values embedded in its programming and are aligned with audience expectations.

Zahreddine added: 鈥淲hile AI continues to evolve rapidly, we believe it鈥檚 essential that any advancement remains anchored in principles that respect culture, identity and shared community standards.鈥