WASHINGTON: 萝莉视频鈥檚 SURJ Sports Investment Co. signed a strategic partnership agreement on Monday with US-based Enfield Investment Partners to expand and enhance investments in the global sports sector.
The partnership follows EIP鈥檚 recent launch of a $4 billion global fund aimed at investing in sports assets.
The two companies plan to explore opportunities in key areas, including clubs, leagues, media rights, and sports infrastructure, a statement issued on Monday said.
SURJ, established in 2023, is dedicated to fostering growth in the global sports sector and building a robust sporting ecosystem in 萝莉视频 and the wider Middle East.
The company鈥檚 strategy focuses on direct investments in sports events and activities to enhance fan engagement and regional sports participation.
鈥淲e are delighted to partner with EIP, which has demonstrated a bold vision with the launch of its new sports assets fund,鈥 said SURJ CEO Danny Townsend.
鈥淭his collaboration marks a significant milestone in SURJ鈥檚 journey to expand its presence in the American market and foster transformative investments in the global sports sector,鈥 he added.
Jake Silverstein, co-founder and chairman of EIP, echoed Townsend鈥檚 sentiments.
鈥淭he launch of our Global Sports Assets Fund marks the beginning of an exciting chapter. Partnering with SURJ Sports Investment enables us to align our shared vision for advancing the future of the sports industry,鈥 he said.
As part of the collaboration, EIP plans to establish a regional headquarters in Riyadh to complement its Washington base, reflecting the partnership鈥檚 commitment to fostering growth in 萝莉视频 and beyond.
鈥淭he Kingdom鈥檚 extraordinary transformation is reshaping the global sports landscape,鈥 Silverstein added. 鈥淭hrough this partnership, we aim to create meaningful and lasting impact, leveraging the resources and expertise of both parties to drive innovation and growth.鈥
The agreement highlights 萝莉视频鈥檚 growing influence in the global sports arena, which has culminated in the Kingdom鈥檚 successful bid to host the 2034 FIFA World Cup.