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How Saudi entrepreneurs are navigating the shift to public markets

How Saudi entrepreneurs are navigating the shift to public markets
This shift often requires a fundamental change in mindset — particularly in areas such as governance, financial discipline, and regulatory compliance. Shutterstock
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Updated 18 April 2025

How Saudi entrepreneurs are navigating the shift to public markets

How Saudi entrepreneurs are navigating the shift to public markets

RIYADH: As startups approach the critical stage of an initial public offering, one of their biggest challenges is the transition from a fast-paced, founder-driven company to one that must meet the rigorous demands of public markets.

This shift often requires a fundamental change in mindset — particularly in areas such as governance, financial discipline, and regulatory compliance.

The journey from a nimble startup to a publicly traded company is a transformative one, and it is a challenge many companies in Ƶ’s rapidly evolving startup ecosystem will soon face.

Historically, strategic acquisitions were the primary exit strategy for startups seeking liquidity. However, with an increasing number of late-stage companies reaching scale, IPOs are rapidly emerging as a viable — and increasingly attractive — option.

As the Kingdom’s entrepreneurial landscape matures, the path to public markets is becoming a more prominent choice for startups looking to grow beyond their founding teams and tap into the capital needed to expand.

“Many startups struggle in this arena because what worked in their early years — fast decisions, aggressive growth, and loose structures — won’t hold up under public scrutiny,” said Mohammed Al-Meshekah, founder and general partner of Outliers, an early investor in Ƶ’s Tabby, now valued at $3.3 billion and on track for an IPO.




Mohammed Al-Meshekah, founder and general partner of Outliers. Supplier

Speaking to Arab News, Al-Meshekah said that “the right investors work with founders to institutionalize their company without killing its agility.”

He added: “This means tightening financial discipline early, not as a last-minute fix, ensuring reporting is clean, unit economics are sustainable, and capital allocation is intentional.”

Mohammed Al-Zubi, managing partner and founder of Nama Ventures, which backed Saudi unicorns Salla and Tamara — both preparing for public listings — echoed this sentiment, saying that the best approach is to build with IPO-level governance long before it becomes necessary.

“This means structuring financial reporting properly, ensuring compliance frameworks are in place, and building a leadership team that can transition into a public company environment,” Al-Zubi told Arab News.

Regulatory hurdle

Regulatory compliance is another hurdle, particularly in regions where high-growth technology startups must navigate frameworks originally designed for traditional industries.

“At the same time, there’s an opportunity to evolve regulatory frameworks in the region to better support high-growth companies,” Outliers’ Al-Meshekah said.

“Many existing standards were designed with traditional industries in mind, which naturally differ from the structure and scaling needs of technology-driven businesses,” he added, noting that regulators must strike a balance between ensuring market stability and enabling companies with global potential to list locally.

“Striking this balance could position Ƶ and the region more broadly as a leading destination for high-growth IPOs, attracting not just companies built in the region but those from around the world looking for a strong public market to scale.”

Investor alignment also plays a key role in a smooth IPO transition. “Startups that have investors who prioritize short-term gains over sustainable growth often face challenges when transitioning to public markets,” Al-Zubi said.




Mohammed Al-Zubi, managing partner and founder of Nama Ventures. Supplied

“Those backed by long-term partners who guide them toward disciplined execution, regulatory readiness, and scalable operations are the ones that make the leap successfully.”

IPO as the new exit strategy

Al-Zubi said that just five years ago, IPOs were not considered a viable exit path for startups in the region — with strategic acquisitions seen as the only clear exit strategy.

“While acquisitions provided liquidity, they often left a lot of money on the table because startups were being acquired before realizing their full potential,” he said.

Today, Al-Zubi noted, the dynamics are changing. “IPOs are now the dominant exit strategy, and we’re seeing more late-stage startups actively preparing for public markets. Companies like Tamara and Salla are proof that regional startups can scale to IPO readiness, and as capital markets continue to evolve, this trend will accelerate.”

However, acquisitions and secondary sales will continue to play a role, particularly in industries where global players are looking for entry points into the Saudi market.

“With IPOs now a real option, founders are no longer forced to sell prematurely,” Al-Zubi added. “Instead, they can scale further, capture more value, and exit at a much higher valuation through public markets.”

Al-Meshekah agreed that IPOs will become an increasingly important part of the exit landscape but noted that they will complement acquisitions or secondary sales, not fully replace them.

“As more Saudi startups mature, we’ll see a broader mix of exit strategies, with IPOs becoming a key path for companies that can sustain independent growth. But the best companies aren’t built for a single outcome; they create lasting value with optionality, whether through an IPO, acquisition, or secondaries,” he added, pointing to historical trends in the US to illustrate how dynamics evolve in maturing ecosystems.

“If we look to the US as a reference point, IPOs once dominated venture-backed exits, accounting for over 80 percent in the 1980s, before dropping to 50 percent in the 1990s and falling below 10 percent in the past 25 years,” he said.

“It’s natural for IPOs to lead in a developing ecosystem, with M&A following as incumbents acquire innovation to stay competitive.”

Role of investors post-IPO

While going public is a significant milestone for any startup, it marks the beginning of a new phase rather than the end of the journey.

The transition from a venture-backed private company to a publicly traded entity brings new challenges, requiring founders to shift their focus from high-growth execution to long-term financial discipline and shareholder management.

“Going public isn’t the finish line. It’s just another phase of a company’s evolution,” Al-Meshekah said.

“The role of investors at this point shifts to long-term stewards, helping ensure a successful transition into the public markets without losing what made them great in the first place.”

He warned that one of the biggest risks post-IPO is “short-termism” — the pressure to prioritize quarterly performance over long-term value creation.

“Early-stage VCs who’ve been with the company since its inception play a key role in keeping the leadership grounded in its original vision while adapting to the new expectations of public shareholders,” Al-Meshekah said.

He added that the best companies “balance financial discipline with the agility to innovate, resisting the urge to optimize for near-term stock price movements at the expense of long-term market leadership.”

Al-Zubi highlighted how the investor base also changes once a company reaches public markets.

“Every stage of a startup’s journey requires a different set of investors with specialized expertise,” he said.

“Early-stage VCs play a critical role in getting a company from idea to scale, but once a startup reaches the public markets, the baton must be passed to public equity investors and institutional funds that are better suited for this phase.”

At this stage, a startup is no longer judged solely on its growth potential but also on its ability to deliver sustainable profitability, shareholder value and robust governance.

“Early-stage VCs, whose expertise lies in navigating uncertainty and scaling startups, must step back and allow the company to be guided by those with deep public market experience,” said Al-Zubi.

That doesn’t mean early investors disappear entirely. “Some remain involved through board positions, but their influence naturally diminishes as new stakeholders, financial structures, and operational expectations take priority,” he explained.

Al-Zubi emphasized that founders must embrace this transition and surround themselves with the right advisers.

“IPOs are not just exits — they’re a shift to a new way of operating, and founders who understand this transition will be the ones who thrive in the public markets.”

Al-Meshekah echoed this sentiment, noting that successful tech IPOs share common traits.

“They don’t just scale their existing product; they expand into new markets, deepen customer relationships, and build sustainable competitive moats,” he said.

“Early investors who stay engaged can provide continuity, supporting founders as they navigate this shift while maintaining the principles that drove their early success.”


Foreign investor rule changes for Saudi stock market out for consultation

Foreign investor rule changes for Saudi stock market out for consultation
Updated 02 October 2025

Foreign investor rule changes for Saudi stock market out for consultation

Foreign investor rule changes for Saudi stock market out for consultation

RIYADH: Foreign investors may soon be able to buy Saudi stocks without restrictions, under a draft plan aimed at boosting liquidity and expanding the Kingdom’s $3 trillion equity market. 

The proposal, now out for a 30-day consultation, would allow all categories of non-resident investors to purchase shares directly on the Tadawul Main Market.

It would dismantle the Qualified Foreign Investor framework and scrap swap agreements, long seen as barriers to international participation, according to an official release.

Gulf markets such as Dubai, Abu Dhabi, and Qatar, as well as Kuwait, Bahrain, and Oman, already allow foreign investors to buy shares directly, boosting liquidity, attracting global capital, and modernizing their exchanges. 

Foreign ownership in Saudi equities has already climbed sharply, exceeding SR528 billion ($141 billion) by the second quarter of 2025, Capital Market Authority data shows. If approved, the changes would mark the most significant market opening since direct foreign access was first introduced in 2015. 

“The draft aims to broaden and diversify the base of investors eligible to participate in the Main Market, while also attracting additional investments and increasing market liquidity,” the CMA said. 

The consultation runs until Oct. 31, with final rules to follow after feedback is reviewed. 

Once approved, foreign investors would be able to purchase shares in listed companies on the main market directly, without going through these extra layers. Non-resident investors would be able to open accounts and invest directly in listed securities. 

Ƶ’s move fits into a broader program of capital-market modernization aimed at boosting liquidity and global participation. 

In July, the CMA eased rules for foreign investors to open accounts, while amendments to investment fund regulations aligned the market more closely with global standards. 

The latest draft follows a late-September policy signal that fueled a rally in Saudi equities and comes as officials weigh lifting the long-standing 49 percent cap on foreign ownership. 

The CMA pointed to strong growth in overseas participation as a foundation for the change. 

The regulator framed the draft as part of a phased approach to position Riyadh as an international marketplace capable of attracting larger, more diverse flows of foreign capital. 

The initiative, it said, is intended to strengthen confidence among market participants and support the broader local economy. 

Stakeholders can submit comments through the Unified Electronic Platform for Consulting the Public and Government Entities or via a prescribed email form. The CMA said it will review all relevant submissions before finalizing the amendments. 


Cybersecurity not ‘compliance checkbox’ but enabler of trust for investment, GCF experts say

Fifth Global Cybersecurity Forum convened global decision-makers and experts in Riyadh Oct. 1-2 to shape future of cyberspace.
Fifth Global Cybersecurity Forum convened global decision-makers and experts in Riyadh Oct. 1-2 to shape future of cyberspace.
Updated 02 October 2025

Cybersecurity not ‘compliance checkbox’ but enabler of trust for investment, GCF experts say

Fifth Global Cybersecurity Forum convened global decision-makers and experts in Riyadh Oct. 1-2 to shape future of cyberspace.

RIYADH: On the second day of the Global Cybersecurity Forum, discussions focused sharply on the critical role of cybersecurity in influencing foreign direct investment. 

“Investors want to know that leaders both in government and in business take cybersecurity seriously at the very top, they want to see budgets allocated, regulations enforced, and results reported,” Bocar A. Ba, CEO of SAMENA Telecommunications Council, said. 

“That visible prioritization is what gives them confidence that risks are managed, opportunities are sustainable, and the capital, most importantly, is protected,” he added.

In a session focused on securing investment, experts emphasized that cyber readiness directly shapes investor confidence and national risk profiles, urging top-level prioritization of cybersecurity, noting that nations and companies able to demonstrate robust cyber defenses are better positioned for economic success.

In what he called the single most important action, Ba stated: “Making cybersecurity a leadership priority and not a cost to be managed quietly in an IT department, and not a box to tick for compliance but a central pillar for national and corporate economic strategy.”

During the session, he stressed that “cybersecurity is not the enemy of investment, it is the enabler of trust in investment.” 

He added: “Cybersecurity has been the guarantor of stability and the foundation of investment trust.”

The SAMENA Telecommunications Council called for joint action on several fronts, “first by developing a cyber readiness framework with measurable benchmarks ... practising more transparency, and third by creating regulatory sandboxes where cybersecurity solutions could be tested in partnerships with regulators.”

Speaking alongside Ba on the panel were Wael Fattouh, chief of advisory at SITE, and Christopher Steed, CIO and managing director of Paladin Capital Group. 

The panelists discussed how strengthening cyber resilience, governance, and transparency can attract investment and position economies as secure hubs in an interconnected world.

Fattouh stated: “The Saudi market has reached a level of maturity and capability that we are now looking to be cocreators, co-investors, in innovation, innovators with the IP.” 

During the forum, Site stated that they are preparing to launch “the first Saudi IP for next generation firewall and HDR.” 

This marks the fifth Global Cybersecurity Forum, which convened global decision-makers and experts in Riyadh Oct. 1-2 to shape the future of cyberspace under the theme “Scaling Cohesive Advancement in Cyberspace.”


Closing Bell: Saudi main index closes in red at 11,495

Closing Bell: Saudi main index closes in red at 11,495
Updated 02 October 2025

Closing Bell: Saudi main index closes in red at 11,495

Closing Bell: Saudi main index closes in red at 11,495

RIYADH: Ƶ’s Tadawul All Share Index dipped on Thursday, losing 33.64 points, or 0.29 percent, to close at 11,495.72. 

The total trading turnover of the benchmark index was SR6.49 billion ($1.72 billion), as 96 of the listed stocks advanced, while only 148 retreated. 

The MSCI Tadawul Index also decreased, down 6.68 points, or 0.44 percent, to close at 1,499.76. 

The Kingdom’s parallel market Nomu lost 283.31 points, or 1.11 percent, to close at 25,306.09. This comes as 37 of the listed stocks advanced, while 56 retreated. 

The best-performing stock was Sport Clubs Co., with its share price surging by 5.24 percent to SR10.64. 

Other top performers included Almoosa Health Co., which saw its share price rise by 4.37 percent to SR179, and Sustained Infrastructure Holding Co., which saw a 4.30 percent increase to SR34.48. 

Al Moammar Information Systems Co. jumped 4.21 percent to SR143.60, while Rabigh Refining and Petrochemical Co. gained 4.13 percent to SR7.81. 

On the downside, Bupa Arabia for Cooperative Insurance Co. recorded the steepest drop of the day, falling 4.36 percent to SR158.10. 

Al Gassim Investment Holding Co. fell 3.24 percent to SR18.23, while Walaa Cooperative Insurance Co. slipped 2.68 percent to SR11.97. 

Nahdi Medical Co. fell 2.65 percent to SR121, while Dar Alarkan Real Estate Development Co. slipped 2.52 percent to SR19.35. 

On the announcements front, the Saudi Telecom Co., known as stc, said that its subsidiary, the Public Telecommunications Co. — Specialized, has secured a SR5.5 billion Islamic Murabaha facility. 

According to a Tadawul statement, the 12-year financing agreement, effective from Oct. 1, includes a SR3.5 billion participation from the Saudi National Bank and SR2 billion from the Arab National Bank. 

Secured by a corporate guarantee from stc, the funds will be used to finance the capital and operating expenditures for building, operating, and providing telecommunications infrastructure services. 

Shares of stc rose 1.45 percent in the session on the main market, closing at SR44.64. 


’O𲹱 taps Ƶ as global beauty innovation launchpad

’O𲹱 taps Ƶ as global beauty innovation launchpad
Updated 02 October 2025

’O𲹱 taps Ƶ as global beauty innovation launchpad

’O𲹱 taps Ƶ as global beauty innovation launchpad
  • Ƶ has become a strategic hub for ’O𲹱’s global beauty tech innovation, driven by high digital penetration and a vibrant beauty culture
  • ’O𲹱’s socio-economic footprint in the Kingdom includes 8,765 jobs supported and more than 35,000 individuals reached through empowerment and education programs

RIYADH: As Ƶ accelerates its transformation under Vision 2030, the beauty industry is not only keeping pace — it is helping to lead the charge. 

At the forefront of this dynamic is ’O𲹱, whose latest socio-economic impact study, conducted by Asteres, reveals a commitment to shaping the future of beauty.

Speaking on the sidelines of the report’s release, Vismay Sharma, President of ’O𲹱’s South Asia Pacific, Middle East and North Africa division, shared how Ƶ is fast becoming a global epicenter for beauty innovation, digital transformation, and youth empowerment.

“Ƶ is one of the fastest growing and most dynamic beauty markets worldwide. ’O𲹱 views the Kingdom as a cornerstone of our future, a $2 billion market with immense growth potential,” said Vismay.

With 99 percent internet penetration and 134 percent mobile connectivity, Ƶ stands among the most digitally connected societies in the world. This connectivity is revolutionizing the consumer landscape, making multichannel retail and beauty tech standard practice rather than futuristic fantasy.

“A typical Saudi woman uses nine makeup products every day — more than the average of seven in Europe,” Vismay noted. “Saudi consumers are digitally-savvy and highly connected, and this is driving growth in social commerce and interest in beauty tech.”

From artificial intelligence-powered hair diagnostics to augmented reality virtual try-ons, ’O𲹱 is embedding cutting-edge tech into everyday routines. The Lancome Ƶ website already offers such immersive experiences, allowing customers to find their ideal foundation, lipstick or mascara with just a click.

“Three-quarters of Saudi consumers buy beauty products both online and offline, reflecting this ‘omnichannel’ shopping trend,” said Vismay. “We partner with leading e-commerce players to create outstanding experiences.”

With nearly 50 percent of the population under the age of 30, Ƶ’s youth are not only the largest consumer segment but also the future workforce of the beauty industry.

“Gen Z consumers are redefining cultural shifts and consumption trends, demanding personalized, digital-first experiences,” said Vismay.

Campaigns like Garnier’s “Ramadaniyat,” a culturally relevant talk show that engaged young Saudis during Ramadan, exemplify how ’O𲹱 is speaking the language of the next generation. On the workforce side, the ’O𲹱 Professional Hairdressing Academy has already trained over 100 Saudi women, with an ambitious goal of 1,000 graduates by 2029.

’O𲹱’s influence is not only economic, but social. The group’s initiatives have reached over 35,000 individuals, with programs supporting women’s empowerment, education, upskilling and entrepreneurship.

“We’re incredibly proud that to date, over 100 Saudi women have already graduated from five academies across the Kingdom,” Vismay shared. 

“These programs directly support Saudi Vision 2030’s goal of increasing female workforce participation,” he added.

FASTFACT

Key figures from ’O𲹱’s socio-economic impact study:

• 8,765 jobs supported in Ƶ via the ’O𲹱 value chain

• SR3.2 billion in total sales generated

• 35,000+ individuals impacted by social programs

• 348 tons of waste recycled through the Garnier Green Beauty initiative

• 100+ Saudi women trained through the ’O𲹱 Professional Hairdressing Academy

• 57 Arab female scientists supported since 2014, including 16 from Ƶ as part of the ’O𲹱-UNESCO For Women in Science Middle East Regional Young Talents

The Kingdom is not just a market — it is a testing ground for global innovation.
“Driven by Vision 2030 and events like LEAP, Ƶ is a leading incubator for tech innovation. For ’O𲹱, we see the Kingdom as a gateway to scale beauty innovation,” said Vismay.

’O𲹱’s presence at LEAP 2025, where it was the only beauty company exhibiting over 20 AI-driven innovations, underscored Ƶ’s role as a launchpad for beauty tech across emerging markets.

FASTFACT

Other standout initiatives in the region include:

• 30,000+ people trained via the Stand-Up Against Street

• Harassment program in partnership with Himayah Organization

• 600+ women supported through the Safe Homes initiative in partnership with ’O𲹱 Ƶ

• 1,000 chemotherapy patients assisted by the Fight With Care program, a partnership between La Roche-Posay and King Faisal Specialist Hospital Foundation

• 16 Saudi female scientists supported via the ’O𲹱-UNESCO For Women in Science awards

“Our journey in the Kingdom is grounded in our belief that business performance and positive impact must go hand-in-hand,” said Laurent Duffier, managing director of ’O𲹱 Middle East and ’O𲹱 Ƶ.

As Ƶ continues to reimagine its future, ’O𲹱’s presence offers a compelling model for how the beauty industry can drive economic inclusion, social progress, and sustainable innovation — from the Kingdom and far beyond.


Bahri signs deal with IMI for first Saudi-built large-scale fleet

Bahri signs deal with IMI for first Saudi-built large-scale fleet
Updated 02 October 2025

Bahri signs deal with IMI for first Saudi-built large-scale fleet

Bahri signs deal with IMI for first Saudi-built large-scale fleet

RIYADH: Ƶ’s national shipping carrier Bahri has ordered six Ultramax bulk carriers from International Maritime Industries, marking the Kingdom’s first large-scale commercial vessel project. 

The ships will be built at IMI’s Ras Al-Khair yard, the largest maritime facility in the Middle East, and are designed for efficiency and access to ports with limited infrastructure, according to a press release. 

The move to build its first Saudi-made vessels comes as part of Bahri’s ongoing fleet modernization program. 

The initiative recently saw a significant boost in August, when the company signed a $1 billion deal to purchase nine very large crude carriers from Greece-based Capital Maritime and Trading Corp.

Ahmed Ali Al-Subaey, CEO of Bahri, said: “This agreement marks a strategic milestone for Bahri and a defining moment for the maritime industry in the Kingdom.” 

He added: “Through our partnership with International Maritime Industries to launch the first large-scale national shipbuilding program, we are not only modernizing our fleet but also laying the foundations for a sustainable and globally competitive maritime sector.” 

Al-Subaey noted that the construction of these new carriers will allow the company to expand into strategic markets, elevate service levels, strengthen supply chain resilience, and create long-term value for customers and stakeholders. 

The newly designed Ultramax carriers are engineered for high levels of flexibility and operational efficiency. A key feature is their ability to access ports with limited infrastructure, which will allow Bahri’s dry bulk sector to expand into specialized markets and emerging trade routes. 

This capability is expected to reduce exposure to market volatility and enhance the resilience, competitiveness, and sustainability of the rapidly evolving shipping industry. 

The agreement reflects Bahri’s support for the Kingdom’s maritime industry and its role in strengthening the national economy and supply-chain capabilities to enhance Ƶ’s trade competitiveness.

The company posted solid financial results in the first quarter of 2025, with net profits increasing 18 percent year on year to SR533 million ($142 million), supported by fleet efficiency, proceeds from vessel sales, and diversified shipping operations.