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Saudi fashion event highlights retail trends, youth culture, and digital innovation

Youth culture, streetwear and sports are shaping brand narratives, a panel heard. (AN photo by Waad Hussain)
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Youth culture, streetwear and sports are shaping brand narratives, a panel heard. (AN photo by Waad Hussain)
Saudi fashion event highlights retail trends, youth culture, and digital innovation
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Inside the Yarn retail pop-up at Lakum Art Space, curated fashion pieces, cozy seating areas, and vibrant displays highlight the creativity of emerging Saudi brands. (AN photo by Waad Hussain)
Saudi fashion event highlights retail trends, youth culture, and digital innovation
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Four of the standout designers from The Fashion Lab’s second cohort, presenting collections rooted in identity, craftsmanship, and Saudi elegance. (AN photo by Waad Hussain)
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Updated 06 May 2025

Saudi fashion event highlights retail trends, youth culture, and digital innovation

Saudi fashion event highlights retail trends, youth culture, and digital innovation
  • Speakers noted that the increase in entertainment activities such as concerts and dining in the Kingdom in recent years has led to higher demand for fashion products because people are looking for ways to express themselves

RIYADH: A Riyadh fashion seminar on Sunday brought together industry leaders and creatives to explore the future of Ƶ’s fashion economy.

Hosted by Chalhoub Group at Lakum Art Space, the event featured keynote presentations, panel discussions, and displays by 10 emerging Saudi designers from The Fashion Lab Cohort 2.




Rafi Dikranian and Mohammed Bajbaa speak on “From Drops to Drives: Connecting with Communities,” exploring how culture, streetwear, and grassroots branding are reshaping consumer engagement.(AN photo by Waad Hussain)

The agenda focused on three main themes: the evolution of fashion retail in the Kingdom; the role of cultural identity in building brands; and the rising importance of digital fashion and collaboration.

“Our role is to accelerate the journey from creativity to commercial viability by equipping designers with the tools, mentorship and infrastructure needed to build scalable brands,” Chalhoub CEO, Michael Chalhoub told Arab News.

“By creating initiatives like the Fashion Lab, the Ibtikar program, and accelerator partnerships, we provide a framework that supports emerging talent at every step.”

An awards ceremony honored the standout talents of this year’s cohort: APOA, Awaken, Bucketbox, Mona Al-Shebil, Noble & Fresh, Nora Al-Shaikh, Rebirth, Samar Nasraldin, The Untitled Project and USCITA.

One discussion explored consumer behavior in Ƶ, revealing that the local market continues to grow despite global slowdowns.




Saudi brands that blend cultural heritage with bold innovation, as featured in the latest Fashion Lab showcase. (AN photo by Waad Hussain)

Speakers noted that the increase in entertainment activities such as concerts and dining in the Kingdom in recent years has led to higher demand for fashion products because people are looking for ways to express themselves.

Retail experiences — both physical and digital — were emphasized as key to engaging Saudi consumers.




Michael Chalhoub, CEO of Chalhoub Group, delivers the opening keynote at The Fashion Seminar 2025, highlighting the importance of creativity and cross-sector collaboration in shaping the future of Saudi fashion. (AN photo by Waad Hussain)

Youth culture, streetwear and sports are shaping brand narratives, a panel heard. Speakers discussed how fashion is being used as a tool for cultural storytelling, with an emphasis on grassroots creativity and community building.

Another topic highlighted the power of collaboration between local and international brands. Panelists discussed the importance of long-term partnerships, manufacturing localization, and mentorship to bridge gaps in knowledge and infrastructure.

Speakers also addressed the future of digital fashion, including virtual design, retail innovation, and new marketing strategies targeting Gen Z.

Ƶ’s growing role in shaping the regional and global fashion economy was a prominent theme of the discussions.


Restoration efforts bring new life to Saudi historic Kasbat Al-Midmar

Restoration efforts bring new life to Saudi historic Kasbat Al-Midmar
Updated 20 July 2025

Restoration efforts bring new life to Saudi historic Kasbat Al-Midmar

Restoration efforts bring new life to Saudi historic Kasbat Al-Midmar
  • The recently restored structure is now preserved under the supervision of Ƶ’s Heritage Commission

RIYADH: In the heart of Badr Al-Janoub governorate, the historic Kasbat Al-Midmar rises proudly from the old district — a striking reminder of Ƶ’s deep architectural and cultural heritage.

Built more than 300 years ago, the kasbah, or watchtower, is a seven-story mudbrick structure designed in the traditional circular form, wide at the base and tapering as it ascends, the Saudi Press Agency reported.

Originally built as a watchtower to safeguard nearby farmlands, it still looks out over the village and valley today.

FASTFACT

Ƶ’s Heritage Commission continues to protect and restore the region’s historic buildings, placing them on the National Antiquities Register as part of the Kingdom’s cultural legacy.

The recently restored structure is now preserved under the supervision of the Kingdom’s Heritage Commission.

Surrounding the kasbah are the remnants of traditional mud houses, part of a network of historical fortresses and homes that reflect the enduring legacy of the region.

These buildings illustrate the ingenuity of local architecture and the importance of such fortifications in the daily life of previous communities.

Manea Naji Al-Saad, vice president of the Najran Society for History and Archaeology, told SPA that the governorate where aware that Badr Al-Janoub is rich in archeological sites, including old mud houses and Qishla Castle, which stands atop Mount Al-Qarah.

Nearby is Al-Thaghr Palace, a structure dating back to the First Saudi State. Built by the order of Imam Saud bin Abdulaziz bin Mohammad in 1221 AH, the four-story palace is made of stone and features a large protective wall and a deep central well.

The commission continues to protect and restore the region’s historic buildings, placing them on the National Antiquities Register as part of the Kingdom’s cultural legacy, the SPA reported.

 


Research grants to revive Ƶ’s craft heritage

Research grants to revive Ƶ’s craft heritage
Updated 20 July 2025

Research grants to revive Ƶ’s craft heritage

Research grants to revive Ƶ’s craft heritage
  • Program offers funding in six categories to explore how traditional skills sustain culture and economy

RIYADH: Ƶ’s Ministry of Culture, in collaboration with the Heritage Commission, has announced a new research grant initiative to study traditional handicrafts.

As part of the Year of Handicrafts campaign, the program invites scholars to examine how traditional crafts preserve cultural knowledge, embody inherited skills, fulfill social roles, and reflect economic practices that have shaped Saudi society.

The grant covers six research categories to provide insights into handicraft studies. Applications are open until Sept. 1, the Saudi Press Agency reported on Sunday.

Historical research will trace the development of surviving and lost crafts over time, examining how social, economic, and political changes have influenced them.

A second category focuses on craft promotion, investigating initiatives to support and institutionalize traditional handicrafts in contemporary Saudi society.

Economic impact and creative economy studies will analyze how handicrafts contribute to the national economy, including comparisons of domestic and international markets for handmade cultural goods.

Technology integration research explores how modern techniques, design and digital tools intersect with traditional methods to create market-ready products.

Social research will examine community relationships with handicrafts and how cultural perceptions affect the sector’s growth and sustainability.

The final category addresses conceptual frameworks, critically analyzing handicraft terminology, its evolution, and making comparisons with related concepts such as cultural industries, fine arts, and the roles of craftspeople versus artists.

Applicants must hold an advanced degree, master’s or doctorate, or demonstrate equivalent expertise through substantial research. Late submissions will not be considered.

Selected researchers must produce publication-ready papers suitable for peer-reviewed journals and comply with all guidelines and documentation on the grant website. Simultaneous submission to other funding bodies is prohibited unless the applicant withdraws from this program.

Beyond supporting individual projects, the grant aims to strengthen local expertise in handicraft studies, foster researcher networks, and promote traditional handicrafts as a key element of Saudi culture. Interested researchers can apply through the ministry’s website.

 


Saudi project clears 971 explosive devices in Yemen

The project trains local demining engineers and provides them with modern equipment. (Supplied)
The project trains local demining engineers and provides them with modern equipment. (Supplied)
Updated 20 July 2025

Saudi project clears 971 explosive devices in Yemen

The project trains local demining engineers and provides them with modern equipment. (Supplied)
  • The demining operations took place in Marib, Aden, Jouf, Shabwa, Taiz, Hodeidah, Lahij, Sanaa, Al-Bayda, Al-Dhale and Saada

RIYADH: Members of Ƶ’s Project Masam removed 971 explosive devices from various regions of Yemen last week.

The total included 891 unexploded ordnance, 78 anti-tank mines, one anti-personnel mine and one improvised explosive device, according to a recent report.

Ousama Al-Gosaibi, the initiative’s managing director, said that 506,437 mines have been cleared since the project began in 2018.

The explosives were planted indiscriminately and posed a threat to civilians, including children, women and the elderly.

The demining operations took place in Marib, Aden, Jouf, Shabwa, Taiz, Hodeidah, Lahij, Sanaa, Al-Bayda, Al-Dhale and Saada.

Project Masam trains local demining engineers and provides them with modern equipment. It also offers support to Yemenis injured by the devices.

Teams are tasked with clearing villages, roads and schools to facilitate the safe movement of civilians and the delivery of humanitarian aid.

 


Ƶ’s Beit Hail festival draws 65,000 visitors since launch

Ƶ’s Beit Hail festival draws 65,000 visitors since launch
Updated 20 July 2025

Ƶ’s Beit Hail festival draws 65,000 visitors since launch

Ƶ’s Beit Hail festival draws 65,000 visitors since launch
  • Event features an art pavilion presenting notable artists, a resin art exhibit and a folk theater
  • Several government leaders have visited the festival, praising its activities for recalling memories of traditional life

RIYADH: A heritage festival in Hail, northwestern Ƶ, has attracted more than 65,000 visitors since it launched on June 28 from various Saudi cities as well as Gulf and international destinations.

The 30-day Beit Hail Festival at Aja Park offers a vibrant mix of cultural, artistic and heritage experiences, operating daily from 9 a.m. to 10 p.m. The festival will continue until July 27, offering an immersive celebration of cultural heritage that includes handicrafts, traditional dishes and Thamudic inscriptions.

Beit Hail features an art pavilion showcasing notable artists, a resin art exhibit, a folk theater, residential models inspired by heritage and performances highlighting the culture of Aseer province.

Several government leaders have visited the festival, praising its activities for recalling memories of traditional life and showcasing conventional methods of meeting daily needs, the Saudi Press Agency reported.


Saudi minister leads KSA delegation at G20 finance ministers and central bank governors in South Africa

Saudi minister leads KSA delegation at G20 finance ministers and central bank governors in South Africa
Updated 20 July 2025

Saudi minister leads KSA delegation at G20 finance ministers and central bank governors in South Africa

Saudi minister leads KSA delegation at G20 finance ministers and central bank governors in South Africa
  • Saudi Central Bank Governor Ayman Al-Sayari was among the officials in attendance

KwaZulu-Natal: Saudi Finance Minister Mohammed Al-Jadaan recently led the Kingdom’s delegation at the Third Meeting of the G20 Finance Ministers and Central Bank Governors in KwaZulu-Natal, South Africa.

At the meeting, the Saudi minister highlighted the need to accelerate reforms of the international trading system, adding that longstanding issues now require urgent action, Saudi Press Agency reported on Sunday.

“It is important that we move forward with reforms that reflect today’s evolving realities,” Al-Jadaan said.

Saudi Central Bank Governor Ayman Al-Sayari was among the officials in attendance.