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How NEOM is rewilding Ƶ and reviving ancient falconry traditions

Special How NEOM is rewilding Ƶ and reviving ancient falconry traditions
NEOM is working in partnership with Saudi Falcons Club and other groups to reintroduce native falcon species to the Arabian Peninsula. (Supplied)
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Updated 9 min 17 sec ago

How NEOM is rewilding Ƶ and reviving ancient falconry traditions

How NEOM is rewilding Ƶ and reviving ancient falconry traditions
  • NEOM is combining heritage and science to protect biodiversity in one of Ƶ’s most diverse landscapes
  • Falcons are returning to the wild thanks to efforts to revive their natural habitat and bolster their numbers

RIYADH: As the world marks World Environment Day, a global celebration of nature and a call to protect our planet, attention turns to an ecological transformation taking place in northwestern Ƶ.

NEOM, the Kingdom’s futuristic megacity project, is rapidly becoming a haven for biodiversity — and at the heart of this effort is a renewed commitment to falcon conservation.

Under the banner of the Hadad Program, NEOM is working in partnership with the Saudi Falcons Club and other national entities to reintroduce native falcon species to the Arabian Peninsula, rebuild local ecosystems, and revive an ancient cultural tradition.




Under the Hadad program, NEOM, the Saudi Falcons Club have successfully released eight pairs of the very rare barbary falcon in NEOM's Nature Reserce. (Supplied)

The work being done in NEOM is about more than saving birds; it is about restoring balance to a landscape often misunderstood as barren and bringing nature back to the center of modern development.

Since 1973, June 5 has been observed as World Environment Day. Led by the UN Environment Programme, it serves as a platform to raise awareness and prompt action on pressing environmental issues from climate change and pollution to biodiversity loss.

Announced in 2017 as part of Ƶ’s Vision 2030 reform agenda, NEOM is a $500 billion mega-project designed to reshape the future of urban living, sustainability and technology.

FASTFACT

• World Environment Day, held on June 5 since 1973, raises awareness on global issues like climate change and biodiversity loss.

Encompassing 26,500 square kilometers of mountains, desert, and coastline along the Red Sea, NEOM’s planners aim to build a zero-emission, high-tech region powered entirely by renewable energy.

Yet beyond the cities of the future lies a growing commitment to the past — particularly in preserving and restoring the Kingdom’s natural heritage.




This photo taken on April 19, 2024 shows Tarek Qaddumi (R), executive director of the Ƶ mega-project NEOM, giving a briefing on NEOM sites at a visual culture exhibition in Hong Kong. (AFP/File)

“People tend to assume that this part of the world is an empty desert, but NEOM is stunning for its habitat diversity,” Paul Marshall, head of nature conservation at NEOM, told Arab News.

Indeed, NEOM’s terrain is anything but barren, from mountain peaks reaching 2,600 meters above sea level to oceanic depths plummeting 1.5 kilometers. In between are red sand deserts, canyons and caves, and spectacular shores with crystal-clear waters and coral reefs.

This biologically rich region is home to creatures great and small: from hyrax, ibex and oryx to hedgehogs, gazelles and a wide variety of birds and insects.

“From those plants we have insects and mammals. Then, we have the large mammals, of course,” Marshall said.




Paul Marshall, head of nature conservation at NEOM. (Supplied)

Before human encroachment, the region was even home to apex predators such as cheetahs, lynx and leopards. Now, through conservation, NEOM is seeking to recreate conditions that allow such species to return.

“For all of our biodiversity, it is still a fundamentally arid ecosystem,” he said. “The species here have adapted to survive with very low rainfall and because of that, they are able to thrive despite the conditions.”

The Hadad Program supports NEOM’s rewilding strategy by reintroducing native falcon species, most notably the lanner and barbary falcons. “This is a really exciting program,” Marshall said. “It is one of many programs we are doing to restore the full ecosystem in the NEOM area.”




NEOM and the Saudi Falcons Club signed a strategic partnership to enhance falcon habitats within NEOM's Nature Reserve during the Hadad Annual Meeting in November 2024. (SPA/File)

Despite the climatic conditions, several types of plants were able to grow and uniquely adapt to different parts of NEOM’s ecosystem.

“From those plants we have insects and mammals. Then, we have the large mammals, of course,” he said.

He added: “This is a really exciting program. It is one of many programs we are doing to restore the full ecosystem in the NEOM area.”

Falcons used to be widespread throughout the whole of the Arabian Peninsula. But, through a combination of hunting and capturing for sports, in many places, Marshall said, that these animals are hard to find. Today, efforts are underway to bring them back.




Under a partnership between NEOM and the Saudi Falcons, authorities hope to see native falcon species throughout the whole of the Arabian Peninsula. (NEOM photo)

With the rich habitat and the efforts to safeguard the falcons, they are creating an environment where the species can be released with the best chances of survival.

They successfully released eight pairs of barbary falcons, which are a very rare type; very few of them are left in the wild.

“We are committed to caring for falcons as a cultural and historical heritage and supporting all related activities through a set of regulations and organizational frameworks adopted by the club,” Talal Abdulaziz AlShammisi, CEO of the Saudi Falcons Club, told Arab News.

“This includes promoting and preserving falconry heritage, organizing falcon auctions, collaborating with universities, colleges, research centers and health institutions to conduct falcon-related studies and scientific research.”




Talal Abdulaziz AlShammisi, CEO of the Saudi Falcons Club

Falconry is not just a pastime in Ƶ; it is a centuries-old tradition deeply woven into the fabric of national identity.

“Falconry has been practiced by our ancestors across the deserts of the Kingdom for centuries and today the country is home to thousands of falcons and passionate falconers,” said AlShammisi.

“Local species such as the lanner falcon and the barbary falcon are native to the Saudi environment and hold significant ecological value as essential components of environmental balance.”

The barbary falcon, once on the brink of extinction in parts of the Arabian Peninsula, is now making a comeback. Thanks to the Hadad Program’s careful release, rehabilitation and monitoring strategies, the birds are beginning to reclaim their place in Saudi skies.

The initiative’s success is underpinned by a network of partnerships.

FASTFACT

26,500

Area (square kilometers) of NEOM spanning mountains, desert and Red Sea coastline.

NEOM is working with the Saudi National Center for Wildlife, the Saudi Falcon Club and the Special Forces for Environmental Security to monitor these falcons, to protect them and give them not only the best chances of survival but appearing and breeding.

Soon, the first new generation of barbary falcons is expected to hatch in NEOM.

While falcons are among the stars of NEOM’s rewilding efforts, the program goes much further. More than 1,100 animals once absent from the region — including oryx, ibex, mountain gazelles and sand gazelles — have been reintroduced to help restore a natural ecological balance.




More than 1,100 animals once absent from the region — including oryx, ibex, mountain gazelles and sand gazelles — have been reintroduced by Ƶ's National Center for Wildlife to help restore a natural ecological balance. (SPA photos)

The reintroduction of different species of animals is not only a victory for biodiversity but also a chance to restore natural food chains and ecological interactions that sustained this environment for millennia.

With plans to extend across 95 percent of megacity project’s total land area, the represents one of the most ambitious conservation zones in the world.

Through projects such as the Saudi Green Initiative and the Middle East Green Initiative, the Kingdom aims to plant billions of trees, reduce emissions, and protect vast swaths of land and sea.

As World Environment Day shines a spotlight on the urgent need to protect and restore our natural world, NEOM stands as a compelling example of how large-scale development and ecological stewardship can go hand in hand.


Saudi interior minister inspects Hajj preparedness at holy sites

Saudi interior minister inspects Hajj preparedness at holy sites
Updated 32 min 34 sec ago

Saudi interior minister inspects Hajj preparedness at holy sites

Saudi interior minister inspects Hajj preparedness at holy sites

RIYADH: Saudi interior minister conducted a field tour on Wednesday to inspect the readiness of the Al-Mashaaer Al-Mugaddassah (Holy Sites) Metro Line as pilgrims move to the holy site of Arafat.

Prince Abdulaziz bin Saud, who also heads the Supreme Hajj Committee, was briefed on the mechanisms of dispatching and scheduling train trips, in full integration with the relevant security and regulatory authorities, ensuring smooth operations and the safety of pilgrims the Saudi Press Agency said.

The minister boarded a train ride to the Mina 3 (Jamarat) Station, where he inspected the station’s readiness and facilities to receive pilgrims. 

The metro line is a high-capacity rail system in Makkah that operates for only seven days a year, during Hajj, as a shuttle service to take pilgrims to and from holy sites. It has a capacity of up to 72,000 passengers per hour. 

Prince Abdulaziz also visited the Facilities Security Forces, who regulate pedestrian movement and crowd management in the areas surrounding the metro stations, and was briefed on the forces’ plans and role in supporting and assisting the Hajj Security Forces. 


Saudi Press Agency launches Saudi Photo Platform to expand global access to visual archive

Saudi Press Agency launches Saudi Photo Platform to expand global access to visual archive
Updated 04 June 2025

Saudi Press Agency launches Saudi Photo Platform to expand global access to visual archive

Saudi Press Agency launches Saudi Photo Platform to expand global access to visual archive
  • Was unveiled during second edition of the Hajj Media Forum

MAKKAH: Ƶ’s minister of media and chairman of the Saudi Press Agency, Salman bin Yousef Al-Dosari, on Wednesday launched the Saudi Photo Platform, a new digital initiative designed to offer free access to SPA’s vast archive of authenticated images.

Unveiled during the second edition of the Hajj Media Forum at the Makkah Chamber of Commerce and Industry’s Exhibition and Events Center, the platform will allow users worldwide to browse, use, and share images under the Creative Commons Attribution-ShareAlike 4.0 License.

The forum was attended by local and international media representatives.

Acting SPA President Ali bin Abdullah Al-Zaid said the platform reflected its strategy to make its visual archive more widely available to content creators around the globe, while preserving intellectual property rights and promoting creativity in a regulated digital environment.

He added that launching the platform from Makkah held symbolic significance, reinforcing the city’s historic role in conveying Ƶ’s message to the world, and said it marked an important step toward enhancing the Kingdom’s visual presence in the digital space.

The Saudi Photo Platform, which can be reached on cc.spa.gov.sa, features high-resolution images, sorted by category and accompanied by detailed metadata, including event descriptions and publication dates.

The archive is continuously updated to document key national and international events, and the site is fully supported in both Arabic and English.

The initiative is part of SPA’s broader digital transformation agenda, aimed at modernizing publishing tools and fostering new partnerships with media outlets and online users worldwide, it said.


Saudi minister conducts field tour of Makkah’s holy sites

Saudi minister conducts field tour of Makkah’s holy sites
Updated 04 June 2025

Saudi minister conducts field tour of Makkah’s holy sites

Saudi minister conducts field tour of Makkah’s holy sites

Ƶ’s Minister of Hajj and Umrah Tawfiq Al-Rabiah conducted a field tour of the holy sites to inspect camp readiness and facilities ahead of pilgrims’ move to Arafat on Thursday, the Saudi Press Agency reported.

He emphasized the need for coordination across entities and adherence to high operational standards.

Al-Rabiah also reviewed accommodation, logistics and the integration of health, technical and support services to ensure a smooth and safe pilgrimage.


Saudi authorities launch self-help e-book to guide Hajj pilgrims to perform rituals correctly

Saudi authorities launch self-help e-book to guide Hajj pilgrims to perform rituals correctly
Updated 04 June 2025

Saudi authorities launch self-help e-book to guide Hajj pilgrims to perform rituals correctly

Saudi authorities launch self-help e-book to guide Hajj pilgrims to perform rituals correctly
  • Pilgrims can use their smartphones to tap on a download point, select their preferred language, and upload the guide to their devices

MAKKAH: Saudi authorities have launched a self-help e-book in various languages to guide and teach pilgrims about Hajj and Umrah rituals in order to perform them in accordance with Islamic rules.

The Ministry of Islamic Affairs, Dawah, and Guidance said the smart rituals guide is available in various locations in Makkah and Madinah, and other holy sites.

Pilgrims can use their smartphones to tap on a download point, select their preferred language, and upload the guide to their devices, the ministry added.

The initiative is part of several educational programs launched in the past weeks by the ministry to help over 1.25 million pilgrims currently undertaking Hajj perform their once-in-a-lifetime pilgrimage correctly.

Saudi authorities, including health, logistical, and security sectors, have deployed cutting-edge technologies for this Hajj season, including drones to deliver medicines and artificial intelligence to safeguard and serve Muslim pilgrims.


Inside the Kingdom’s digitally powered vision for Hajj

Inside the Kingdom’s digitally powered vision for Hajj
Updated 04 June 2025

Inside the Kingdom’s digitally powered vision for Hajj

Inside the Kingdom’s digitally powered vision for Hajj
  • A massive, tech-driven operation is ensuring a smooth, safe Hajj for millions

JEDDAH: With millions of pilgrims expected, Ƶ is mobilizing a sophisticated, tech-driven operation for Hajj this year, leveraging one of the world’s most complex logistical efforts.

At the center is the Ministry of Hajj and Umrah, leading a nationwide push to upgrade digital infrastructure, streamline crowd management, and enforce permit regulations, all shaped by lessons from previous Hajj seasons.

Dr. Ghassan Alnwaimi, ministry spokesperson, told Arab News that digital transformation remains at the heart of this strategy.

“Crowd management has been strengthened through collaboration with security forces, AI-powered monitoring at the Smart Makkah Operations Center, and updated visa gate protocols,” Alnwaimi added.

“The success of Hajj is not the result of a single entity, but a coordinated, government-wide effort,” Alnwaimi emphasized. “Various ministries and agencies work together across all stages to ensure a seamless experience for pilgrims.”

These government entities include the Ministry of Interior, Ministry of Health, Security Forces, Saudi Red Crescent Authority, Saudi Food and Drug Authority, and Saudi Data and Artificial Intelligence Authority.

A valid Hajj permit remains key to access and services. The “No Permit, No Hajj” campaign ensures that every pilgrim is registered, monitored, and fully supported throughout their journey.

Ƶ also remains committed to an inclusive Hajj experience, serving pilgrims of all backgrounds through a multilingual outreach and tailored support. Over 300 awareness tools, including guides and instructional videos, cover health, rituals, safety, and logistics for global audiences.

On the ground, more than 167,000 trained personnel are deployed across 10 countries, offering support in 14 languages.

Health kits and educational materials, developed with the Ministry of Health, are available in at least eight languages, including Arabic, English, French, Urdu, Persian, Indonesian, Malay, and Turkish.

These efforts align with the goals of Saudi Vision 2030 to make Hajj more inclusive and accessible to Muslims worldwide.

The enhanced Nusuk ecosystem and its upgraded Nusuk Card now integrate mobility, security, and entry and exit procedures to ensure a smooth and safe pilgrimage.

“For the 2025 season, more than 1.4 million smart cards have been issued,” said Alnwaimi. “Each card is linked to the Nusuk app, which now offers over 160 digital services.”

The Nusuk Card has become a central element of the digital Hajj ecosystem, enhancing safety, accessibility, and operational efficiency.

The ministry has also implemented a multi-layered monitoring system to ensure the quality of services provided to registered pilgrims.

Operational contracts are formalized in advance through the Nusuk digital platform. During the Hajj season, more than 3,400 field inspections have been conducted to check compliance in areas such as accommodation, transport, catering, and general services.

“Digital tools are central to real-time oversight,” Alnwaimi explained. “The Nusuk Card and app support health and safety monitoring, while 24/7 support is available through Nusuk Care Centers and the Pilgrims’ Care Center hotline (1966), which handles inquiries and complaints.”

These smart cards also grant access to the holy sites, including the Grand Mosque, and securely store key personal data like health records and accommodation details. For elderly and vulnerable pilgrims, they link to wearable devices that transmit real-time data to medical teams, enabling swift emergency response.

The app integrates features like real-time crowd alerts, smart navigation, health data sharing, and multilingual artificial intelligence-powered translation. It offers more than 150 religious FAQs, 160 prayers and supplications, 250 educational resources, and over 200 personalized alerts throughout the pilgrimage.

“The app offers real-time maps with over 20,000 key locations across the holy sites,” added Alnwaimi. “(Nusuk app) reflects how faith and technology are coming together to enhance both the spiritual and logistical aspects of Hajj.”

One of the ministry’s standout initiatives is the Makkah Route program, which simplifies visa, health, and customs procedures for around 249,000 pilgrims before they even depart their home countries.

Through this program, pilgrims complete all required steps, including electronic visa issuance, biometric registration, and health verification at designated airports abroad. Their luggage is coded and sorted according to their transportation and accommodation details in Ƶ.

Upon arrival, pilgrims are taken directly to their accommodations in Makkah or Madinah, while partner agencies handle luggage delivery.

Currently, the Makkah Route operates in eight countries: Indonesia, Malaysia, Pakistan, Bangladesh, Turkiye, Morocco, Cote d’Ivoire, and the Maldives.

The Ministry of Hajj and Umrah adopts a data-driven approach to tracking pilgrim satisfaction in line with Saudi Vision 2030 goals.

“After Hajj, feedback is collected through direct testimonials, structured surveys, and digital platforms, providing valuable insights into each pilgrim’s experience,” Alnwaimi said. “We are pleased to share that the satisfaction rate has steadily increased from 74 percent in 2022 to 78 percent in 2023, and now to 81 percent in 2024.”