RIYADH: Saudi clubs made a strong impression in the latest global social media rankings for football teams, with Al-Nassr confirmed as the most-followed Arab club worldwide.
In a report published on Wednesday by the Football Observatory, a research group within the International Centre for Sports Studies, Al-Nassr, who finished third in the Saudi Pro League this season, ranked 16th globally in terms of followers, having amassed more than 62 million across platforms including X, Instagram, Facebook, TikTok and YouTube.
The club’s regional online dominance was widely attributed to the global appeal of star striker Cristiano Ronaldo, who signed for the team in December 2022, and its rapidly growing fanbase.
Al-Hilal, this season’s runners-up in the league, ranked 24th, with 37.7 million followers, driven by strong social media engagement linked to success in continental competitions and a squad featuring a number of international stars.
Pro League champions Al-Ittihad took 49th spot in the rankings with 15.5 million followers, ahead of many European and American clubs, thanks to recent high-profile signings and domestic success. Al-Ahli ranked 66th with 10.7 million followers, their digital success bolstered by a recent return to the Saudi Pro League and a vibrant presence on TikTok and Instagram.
Several clubs in other Arab countries also appeared in the top 100, including Egyptian side Al-Ahly, who with 57.7 million followers ranked 18th globally and were the top African side, fellow Egyptian club Zamalek (45th, 17.2 million followers) and Moroccan team Raja Casablanca (59th, 12.3 million).
The researchers said the rankings reflected the growing global reach and digital influence of Arab football, with Saudi clubs in particular gaining ground on traditional powerhouses in Europe and the Americas such as Real Madrid, who topped the rankings with 473.7 million followers, Barcelona (2nd, 427.4 million), Manchester United (3rd, 233.6 million) and Flamengo of Brazil, the highest-placed South American team, who ranked 15th with 66.4 million followers.