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Jameel Motors to launch GAC electric vehicles in UK

Wayne Wei, president — GAC International, and Jasmmine Wong, chief executive — Jameel Motors, sign the joint venture agreement to distribute GAC vehicles in the UK.
Wayne Wei, president — GAC International, and Jasmmine Wong, chief executive — Jameel Motors, sign the joint venture agreement to distribute GAC vehicles in the UK.
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Updated 17 July 2025

Jameel Motors to launch GAC electric vehicles in UK

Jameel Motors to launch GAC electric vehicles in UK

Jameel Motors, a leading provider of mobility solutions and partner of choice to top automotive brands, has signed a joint venture agreement with Chinese automaker GAC to distribute the latter’s electric vehicles in the UK. In April, Jameel Motors announced it had won a distribution agreement for GAC in Poland through a competitive process involving both local and international companies.

This innovative joint venture will be one of the first of its kind in the UK with a Chinese automaker, a market with significant long-term potential and will be established after completion of relevant regulatory and antitrust approvals. With battery electric vehicle registrations up 25.8 percent year-on-year and accounting for 21.8 percent of new car sales, the UK is a strong and expanding hub for EV adoption.

The agreement expands Jameel Motors’ existing portfolio in the UK — where it already distributes the electric commercial vehicle brand Farizon Auto — and will be its first passenger vehicle brand in the market. The partnership will bring new EVs to the UK, driving market growth and offering customers a broader range of choices.

Initially, two all-electric models from GAC AION will be available: the AION V, a C-segment SUV, and the AION UT, a B-segment hatchback. AION showcases GAC’s core strengths of award-winning quality and pioneering technology — ideally suited to meet the rising demand for quality electric vehicles among UK drivers. They will be available through select retail partners across the UK, with first customer deliveries expected at the end of Q1 2026. Additional models will follow to expand the AION lineup.

Jasmmine Wong, chief executive — Jameel Motors, said: “The joint venture with GAC represents a shared vision, and an exciting opportunity to meet the UK’s growing demand for smarter, cleaner passenger vehicles. Led by customer preference and guided by our expertise, we’re committed to staying ahead of trends and delivering first-class solutions that are both innovative and sustainable.”

Wayne Wei, president — GAC International, added: “GAC’s entry into the UK marks a crucial step in its internationalization strategy. As we set foot in this dynamic market, GAC is committed to bringing industry-leading products and first-class services to UK consumers.”

GAC is one of China’s major car manufacturers, ranking No. 181 in the Fortune Global 500 and having gained international recognition for its high-quality vehicles, advanced technological solutions, and commitment to sustainability. GAC’s business spans seven major sectors: R&D, complete vehicles, auto parts, energy and ecosystem, international operations, trade and mobility, as well as investment and finance.

As of today, GAC has a market presence across the Middle East, Southeast Asia, Eastern Europe, Africa and America, in a total of 84 countries and regions worldwide. Driven by a strong commitment to innovation, GAC has reached major milestones in its international expansion, with overseas sales of its self-branded vehicles surpassing 100,000 units for the first time in 2024, a 92.3 percent year-on-year increase.

Jameel Motors represents some of the world’s most recognized commercial and passenger vehicle brands and has operations in more than 10 countries across the Middle East, Africa, Europe, Asia and Australia. This agreement marks another milestone as Jameel Motors continues to expand internationally and harness innovation for the future of mobility. 


SAB receives ISO 20400 for sustainable procurement

SAB receives ISO 20400 for sustainable procurement
Updated 01 September 2025

SAB receives ISO 20400 for sustainable procurement

SAB receives ISO 20400 for sustainable procurement

Saudi Awwal Bank has obtained the ISO 20400 for sustainable procurement, becoming the first bank in the MEA region and the 42nd entity globally to receive this international recognition from BSI. Encompassing every stage from strategic vision to operational delivery, this achievement reflects SAB’s alignment with international standards in integrating sustainability into its procurement practices.
Developed by the International Organization for Standardization, ISO 20400 provides a globally recognized framework for integrating sustainability across procurement functions. This standard focuses on governance, labor practices, human rights, environmental impact and ethical business conduct throughout the supply chain.
The alignment assessment was conducted in collaboration with British Standards Institution, the business improvement and standards company, and a founding member of ISO. This process involved a comprehensive review of SAB’s procurement frameworks, strategies, and implementation mechanisms to evaluate the integration of sustainability into the bank’s operations.
As a result of this assessment, SAB has strengthened its sustainability integration in procurement decision-making. The bank has enhanced supplier engagement practices and implemented more robust approaches to ethical sourcing, ensuring consistency with its broader environmental, social, and governance objectives. These enhancements support the advancement of SAB’s long-term ESG agenda through responsible operations and transparent supply chain management.
Ghada Al-Jarbou, chief operating officer at SAB, said: “The adoption of ISO 20400 represents a significant milestone in institutionalizing sustainability across our procurement activities. It reflects our commitment to responsible sourcing and enhances our ability to engage suppliers in line with SAB’s ESG priorities and Vision 2030.”
Ilias Karampoikis, META sales and commercial director at BSI, said: “There is a significant opportunity for banks and other financial organizations to influence sustainability through their lending, investment, and governance practices. It’s great to see Saudi Awwal Bank leading the way with this achievement of the sustainable procurement standard (ISO 20400), which demonstrates that the organization is making conscious choices around its environmental, social, and economic impact, helping to accelerate progress toward a sustainable world. Congratulations to the team for this achievement.”


Saudi Wood Expo opens today in Riyadh

Saudi Wood Expo opens today in Riyadh
Updated 01 September 2025

Saudi Wood Expo opens today in Riyadh

Saudi Wood Expo opens today in Riyadh

Saudi Wood Expo, the country’s largest event for the wood and woodworking industries, returned to Riyadh for its second edition today, taking place from Sept. 1–3 at the Riyadh International Convention and Exhibition Center.

Organized by dmg events and powered by Big 5 Construct Saudi, the event brought together leading suppliers, manufacturers, designers and buyers from across the wood and woodworking industry, featuring over 3,500 products and solutions from more than 200 exhibitors spanning over 30 countries.

As industry leaders and government officials converge in Riyadh, the exhibition offers three days of hands-on sourcing and strategic networking, giving attendees a front-row seat to the latest innovations, solutions and business opportunities in the region.

Visitors will experience an interactive exhibition floor designed to inspire and inform. The Wood Artisans Zone will spotlight leading talent from Ƶ, featuring live demonstrations from wood carving artists Abdullah Al-Silani and Ahmed Al-Shadoukhi; visual artists Wijdan Al-Jahwri, Ahmed Al-Nkhlani and Hind Al-Khamis; and wood artists Ahmed Al-Furaih and Fahad Al-Omran. Together, they will showcase how traditional craftsmanship and contemporary artistry intersect in the creation of unique wooden pieces.

The Wood Design Trail highlights exhibitors whose wood solutions stand out for exceptional design, durability and functionality. From premium finishes and materials to innovative joinery and interior fit-out applications, this feature celebrates products that combine aesthetic appeal with long-lasting performance, redefining how wood shapes spaces and elevates design.

The Wood Around the World feature showcases timber diversity through the visually engaging Knowledge Wood Wall, presenting international wood varieties and applications. Industry professionals will also test their skills in the WoodU Do It? challenge, a hands-on competition where participants race against the clock to drill as many screws as possible into a wooden surface, with prizes to be given away. Complementing these interactive zones, exhibitors will host live demonstrations of their latest products and machinery, offering visitors a firsthand look at modern solutions.

Leading brands participating include Desert Board, PROADEC along with SURTECO, SLABH Industrial Solutions, Saudi Wooden Industries, Saudi Industrial Machinery Wood Panels Company, Salco Laminates Industries, Al-Tajweed Contracting and Trading, among others.

The exhibition also features international pavilions from Turkiye, China and Italy, along with showcases, providing visitors direct access to the latest innovations from across Europe, North America, Asia and the Middle East.

Saudi Wood Expo is expected to welcome more than 10,000 professionals under one roof, including industry leaders like IKEA, MACE, Abunayyan and Abyat, as well as giga-project stakeholders from Red Sea Global and Omrania. Government bodies such as Riyadh Municipality and the Ministry of Industry and Mineral Resources have already registered, reflecting strong public sector support for the wood sector.


51Talk, Ƶ’s leading one-on-one online English education platform Lights Up Kingdom Tower to Launch Back-to-School Season

51Talk, Ƶ’s leading one-on-one online English education platform Lights Up Kingdom Tower to Launch Back-to-School Season
Updated 27 August 2025

51Talk, Ƶ’s leading one-on-one online English education platform Lights Up Kingdom Tower to Launch Back-to-School Season

51Talk, Ƶ’s leading one-on-one online English education platform Lights Up Kingdom Tower to Launch Back-to-School Season

51Talk, Ƶ’s leading one-on-one online English education platform, illuminated the iconic Kingdom Tower in Riyadh with the bold message “Your Confidence Starts with your Language,” marking the official launch of its back-to-school campaign.

The lighting of the Kingdom Tower was the highlight of a series of milestone initiatives by 51Talk in the Kingdom, including the unveiling of three-city outdoor advertising campaigns, the opening of its flagship learning center at Park Avenue, activations in Panorama Mall, and participation in the upcoming Education Expo. 

This integrated campaign emphasizes 51Talk’s growing commitment to the Saudi market and its mission to empower students and families to build confidence through English proficiency.

On July 20, 51Talk officially established its Middle East headquarters in Riyadh, underscoring its long-term commitment to the region. Earlier in July, brand ambassador Dr. Yasser Al-Hazimi visited 51Talk’s international R&D headquarters in Beijing, further strengthening ties and affirming the company’s dedication to serving Saudi learners.

Commenting on the launch, Jack Huang, founder and CEO of 51Talk, said: “We believe that your confidence starts with your language, and English learning is a vital bridge to building opportunities for the future. Ƶ is one of the fastest-growing markets for digital learning, and 51Talk is proud to be the No. 1 platform in the Kingdom for one-on-one online English education. Our back-to-school campaign reflects our mission to support students, youth, and families as they ‘Start it Right’ this academic season.”

Al-Hazimi, education expert, consultant, and 51Talk’s brand ambassador in the Kingdom, said: “51Talk is not merely a language-learning platform; it is an opportunity to empower the new generation with the skills of the future. This mission is closely aligned with the Kingdom’s focus on education and youth empowerment. I am proud to support this vision and look forward to the positive impact it will have on our students and children.”

With more than 40 million learners worldwide and a growing base in the Middle East, 51Talk is committed to supporting Ƶ’s Vision 2030 education goals. By combining iconic visibility on the Kingdom Tower, strategic outdoor campaigns, flagship openings, and educational activations, 51Talk is reaffirming its role as Ƶ’s leading one-on-one online English learning platform and a committed partner in the Kingdom’s education transformation journey.


EXEED RX PHEV’s European sales jump 64.35% in July; model to debut in KSA

EXEED RX PHEV’s European sales jump 64.35% in July; model to debut in KSA
Updated 26 August 2025

EXEED RX PHEV’s European sales jump 64.35% in July; model to debut in KSA

EXEED RX PHEV’s European sales jump 64.35% in July; model to debut in KSA

On July 29, the 2025 Fortune Global 500 list was officially released worldwide. Chery Holding Group Co. Ltd. climbed to 233rd place, rising 152 positions from 2024, making it the fastest-rising automaker of the year. Meanwhile, Chery’s cumulative vehicle exports have surpassed 5 million units, maintaining its position as China’s No.1 auto exporter.

Chery’s premium new energy brand for global markets, EXEED, has seen sustained sales growth over the past month. In July, its RX PHEV model continued to perform strongly in core European markets such as the UK, Spain, and Italy. In the UK, sales reached 291 units, up 117 percent month on month. Spain led its segment with 599 units sold, underscoring the model’s growing appeal.

In Italy, 147 units were sold, placing the model at the forefront of the D-segment SUV category. Meanwhile, EXEED is accelerating its expansion in the Middle East, with the RX PHEV set to officially launch in Ƶ this year, redefining the standards of premium mobility in the region with its cutting-edge technology DNA.

As an SUV equipped with next-generation global hybrid technology, the RX PHEV features the largest-in-class 34.46 kWh battery in Europe. It delivers an electric-only WLTP range of up to 145 km — and achieved an impressive 169 km during real-world testing. Combined with a 70-liter fuel tank, the total range exceeds 1,100 km, while fuel consumption is as low as 1.7 liter/100 km. Additionally, its 65 kW DC fast-charging system enables the battery to charge from 30 percent to 80 percent in just 25 minutes, easing range anxiety.

In terms of safety, the RX PHEV sets a new benchmark in its class with outstanding real-world test results. It earned a 5-star rating in the E-NCAP safety assessment, scoring 90 percent for adult occupant protection, 85 percent for child occupant protection, 81 percent for vulnerable road user protection, and 80 percent for safety assist systems. Its performance in adult protection, pedestrian safety, and driver assistance even surpasses that of premium models such as the Audi Q5.

From long-distance hybrid performance testing across nine European countries to 5-star safety certification and real-world validation at premium events, the strength of RX PHEV has been proven in both market and scenario-based trials. Looking ahead, EXEED will partner with leading Saudi media outlets for a photo shoot at the Edge of the World, capturing the seamless harmony between the vehicle and the region’s breathtaking landscapes.

The brand will also host media test drives covering its full range of new energy models, alongside thrilling track sessions designed to showcase the vehicles’ dynamic performance. In addition, the highly anticipated RX model — alongside the AiMOGA robot powered by EXEED’s advanced technologies — will soon arrive in the Saudi market, continuing to expand the range of premium choices and distinctive services


BRF, Halal Products Development Company to launch innovation center in Jeddah

BRF, Halal Products Development Company to launch innovation center in Jeddah
Updated 19 August 2025

BRF, Halal Products Development Company to launch innovation center in Jeddah

BRF, Halal Products Development Company to launch innovation center in Jeddah

BRF, one of the world’s largest food companies and owner of the brands Sadia, Perdigão, Qualy and Banvit, and Halal Products Development Company, a Public Investment Fund company, have announced the creation of an innovation center at their processed food plant in Jeddah.

The laboratory complex is being designed with a focus on innovation, safety, and excellence in quality, meeting strict regulatory requirements and catering to the expectations of the local market. Following the construction of a new processed food plant announced in April this year, this move reflects the commitment of both companies to investing in the Kingdom’s local halal food supply and innovation, aligned with Vision 2030 goals.

In parallel, BRF and HPDC have finalized the establishment of a center of excellence responsible for information and data management, connecting, adapting, and implementing best practices to optimize the processes and maximize the operations.

“The investment in establishing an innovation center in Jeddah is a strategic step in consolidating our local presence in Ƶ. The integration of research, cutting-edge technology, and local talent enables us to increase operational efficiency and better adapt to the specific needs of the local consumers,” said Marquinhos Molina, CEO of BRF Arabia.

The innovation center will feature a state-of-the-art laboratory divided into three specialized areas: a Physicochemical Laboratory focused on technical specifications and quality control; a Microbiological Laboratory ensuring biosafety and preventing food contamination; and a Sensory Laboratory that evaluates whether the flavor, aroma, texture, and appearance meet the specific demands of the local consumer market.

The Jeddah plant is expected to generate over 500 direct jobs in the region, including specialized professionals who will work in the innovation center. These professionals will be responsible for standardizing and optimizing manufacturing processes, ensuring excellence in quality and strict compliance with food safety protocols. This aligns with national workforce development priorities and reinforces the localization of knowledge-intensive jobs in the Kingdom.

“The innovation center marks a significant step forward in HPDC’s mission to build a world-class halal ecosystem and position the Kingdom as a global halal hub. It underscores our commitment to strengthening local manufacturing capabilities, promoting self-sufficiency, and creating high-value job opportunities, all of which are essential to achieving the sustainability and economic diversification goals outlined in Vision 2030. The center will serve as a launchpad for future halal product innovations, positioning Ƶ as a global reference point in this sector,” said Fahad Alnuhait, CEO of HPDC.

Announced in April this year, the new Jeddah plant dedicated to processed foods will have an estimated annual production capacity of 40,000 tonnes and an investment of $160 million in its initial phase. Production will serve the Saudi market, with the potential for exports to other countries in the region. Operations are scheduled to begin in mid-2026. 

BRF has been operating in the Middle East for over 50 years and leads the market with its Sadia brand, exporting to more than 14 countries in the region. In 2025, the company, through BRF Arabia — its joint venture with HPDC — officially entered the halal poultry production sector in Ƶ with the acquisition of a 26 percent stake in Addoha Poultry Company, a well-established player in the Saudi market, marking its official entry into the halal poultry production sector in the Kingdom. As a result of this acquisition, Sadia products are now also being produced locally at Addoha’s facility.