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In celebration of its 25th anniversary, Petromin Express, one of the Kingdom’s leading names in fast automotive maintenance services, has launched a campaign titled “25 Years of Leadership, Your Chance to Become a Millionaire!” The aim is to thank loyal customers and attract new ones.
As part of this new marketing initiative, Petromin Express is offering exclusive deals and prizes, including raffle draws with valuable rewards. The grand prize is a staggering SR1 million ($266.6 million) and additional prizes include free maintenance vouchers, ACDelco batteries, Nexen tires and Jeep Grand Cherokee vehicles. The raffle events are conducted in the presence of representatives from the Ministry of Commerce and the ECOPON platform.
Yazid Waleed Al-Mutairi has been announced as the first winner, walking home with a new Jeep Grand Cherokee.
Running until Aug. 13, the campaign is open to individuals aged 18 and above. To participate, customers simply need to visit any Petromin Express branch. Officially licensed by the Ministry of Commerce, the campaign has received extensive media coverage and support from influencers and celebrities across various platforms, highlighting the significance of the initiative and the strong reputation Petromin holds in the Saudi market.
In line with its continued commitment to digital transformation and enhancing the customer experience, Petromin Express has introduced an interactive chatbot service — “Virtual Assistant” — on WhatsApp, offering fast and responsive support. The company launched the “Petromin It” mobile app, designed to provide a suite of smart services that efficiently and conveniently meet customer needs.
Tariq Javed, CEO of the National Automotive Services Company, a subsidiary of Petromin Group, said: “Petromin Express has successfully built a strong brand since its inception. The company has established a notable presence both locally and internationally, with operations in Egypt, Pakistan, India, Malaysia, and the UAE.”
“Our customers are integral to our success,” he added. “This exceptional campaign shows our ongoing commitment to strengthening our relationship with them, offering innovative, interactive experiences that reflect Petromin Express’s leadership in the automotive maintenance sector. The campaign also represents our aspirations to reach the highest levels of customer satisfaction and loyalty.”
Since its inception, Petromin Express has served over 10 million customers through a wide network of more than 650 service centers across ������Ƶ. 

Leejam Sports Company, a network of sports and fitness centers in ������Ƶ and a publicly listed company, and SURJ Sports Investment, a sports investment company in the Kingdom, have announced the signing of an MoU to accelerate growth and innovation across the Kingdom’s dynamic sports ecosystem, particularly in fitness and community engagement.
Signed by Abdulelah Al-Nemr, CEO of Leejam Sports Company, and Danny Townsend, CEO of SURJ Sports Investment, the agreement reflects a shared ambition to elevate sports participation, scale innovation, expand access to world-class fitness experiences, and activate new models of community engagement and wellness innovation — in line with Saudi Vision 2030 goals to build a more active, inclusive, and healthier society.

The agreement outlines a broad framework for collaboration across six key areas: stadia and fitness facility operations, co-investment in sports properties, sponsorship and brand engagement, community activation and mass participation, data and technology integration, and co-creation of content and media production.
Abdulelah Al-Nemr, board member and CEO of Leejam Sports Company, said: “This MoU marks a pivotal step in Leejam’s journey to further solidify our role as a catalyst for ������Ƶ’s wellness transformation. Partnering with SURJ aligns with our strategic vision to foster active lifestyles, deliver value for shareholders, and contribute meaningfully to the Kingdom’s socioeconomic goals. We look forward to harnessing our national footprint and digital platforms to scale this collaboration across communities and sports disciplines.”
Danny Townsend, CEO of SURJ Sports Investment, said: “Leejam’s scale and expertise in fitness and wellness make them a natural partner as we continue to grow ������Ƶ’s sports ecosystem. This MoU reflects our shared commitment to participation, performance, and innovation, and to unlocking opportunities that go beyond traditional investment models. From stadiums to digital assets, and from community challenges to elite content, we’re excited to explore how we can bring the power of sport closer to more people across the country.”
As ������Ƶ’s largest and trusted network of fitness centers, operating under the “Fitness Time” brand, Leejam brings unparalleled market reach and operational capabilities. 

Through this partnership, Leejam will assess opportunities to operate or support fitness and wellness zones within SURJ-backed facilities, and to activate programming aligned with SURJ’s investments in major sports events and leagues. The MoU also covers exploratory co-investment models in sports IP, as well as leveraging Leejam’s national footprint to scale SURJ-led activations and co-host fitness activations that promote grassroots participation in sports.
Additional areas of focus in the MoU include sponsorship engagement opportunities, ranging from access to Leejam facilities and athlete visibility within gym environments to joint sports promotion campaigns and sponsorship for SURJ-owned IP.
A core pillar of the partnership includes data and technology collaboration, enabling both entities to share insights on performance metrics, gym technologies, and digital engagement tools, as well as co-development of short-form and live fitness content across platforms.
This announcement comes at a time of rapid progress for ������Ƶ’s sports sector. Nearly 50 percent of Saudis are now engaged in weekly physical activity, up from just 13 percent in 2015, while the number of multi-sport clubs has surged from nine to 126, and sports federations have tripled to reach 98.
Women’s participation in sport in ������Ƶ has seen extraordinary growth, with a 149 percent increase since 2015 and more than 330,000 registered female athletes today.