NEW YORK/RIYADH/LONDON: The ATP and 萝莉视频鈥檚 Public Investment Fund on Friday launched an updated technology platform designed to give players unprecedented access to performance data and analytics.
ATP Tennis IQ Powered by PIF will be available to all singles players across the PIF ATP Rankings for the first time, extending access to as many as 2,000 players on both the ATP Tour and ATP Challenger Tour.
The system provides real-time scouting tools, video analysis and wearable insights aimed at helping players refine their preparation, strategy and match performance.
Ross Hutchins, chief sporting officer at the ATP, said the platform marked a major milestone for the sport.
鈥淥ne of the things we鈥檙e most proud of 鈥 is putting high quality data insights into the hands of more players, enabling easy access to information that can genuinely impact their careers,鈥 he said.
鈥淲e鈥檝e also made big strides in the sophistication of the platform itself. Working with PIF has accelerated that progress 鈥 scaling faster, supporting more players and delivering one of the biggest technological step changes in the sport.鈥
Mohamed Al-Sayyad, head of corporate brand at PIF, said the project reflected the fund鈥檚 ambition to improve sport through innovation.
鈥淧IF鈥檚 partnerships are designed to address critical needs and leave a legacy of transformative impact, built on a shared ambition to elevate every level of sport on a global scale,鈥 he said.
鈥淎TP Tennis IQ Powered by PIF embodies how innovation can empower athletes. PIF remains committed to driving partnerships in sport to catalyze innovation, expand opportunity and support the next generation of talent.鈥
The technology was first launched in 2023 in collaboration with Tennis Data Innovations and TennisViz.
The updated version broadens access to all ATP coach members as well as players and introduces an upgraded interface, enhanced scouting and video tools, and integration with wearables to capture physical performance data.
The ATP said these enhancements would place 鈥渞icher data and analytics at players鈥 fingertips in real time鈥 to help improve training techniques, refine strategy and make smarter in-match decisions.
The platform forms part of a wider strategic partnership between the ATP and PIF, which last year became the official naming partner of the ATP rankings.
PIF is also a partner of major ATP Tour events in Indian Wells, Miami, Madrid and Beijing, as well as the season-ending Nitto ATP Finals in Turin and the Next Gen ATP Finals Presented by PIF, hosted in Jeddah until 2027.