JEDDAH: The Health and Beauty Expo returned to Jeddah and attracted visitors eager to explore the latest in health, wellness, and beauty.
Held at the Superdome from Aug. 27-29, the event featured more than 100 exhibitors and welcomed more than 25,000 visitors, reflecting the Kingdom’s growing health and beauty market.
The expo provided product showcases, interactive experiences, and advisory sessions. It brought together experts, clinics, hospitals, and cosmetic and pharmaceutical companies, as well as emerging entrepreneurs and investors.
Ahmed Alshawa, marketing manager of Bio Life Clinic, highlighted the value of direct interaction with visitors, and added: “We were here to introduce our services, especially in dental and dermatology, and offer exclusive promotions during the three days. The expo gave us a great chance to reach the public and familiarize them with our offerings.”
Ahmed Hamed, regional manager at L’Oreal, said: “We engaged visitors with our products such as La Roche-Posay, CeraVe, and Vichy. Our goal is to improve skin health, addressing issues like acne and hair loss, and providing moisturizers for overall wellness. We also provided free consultations with doctors at our booth to advise visitors on which products suited them best.”
QV showcased its newly launched skincare range, and Dr. Mohammed Osama, pharmacist and the company’s senior medical representative, said: “We have introduced three new products: one for calming redness, rashes, and itching; another for oily and combination skin; and one for dry, sensitive skin.
“We also have a baby cream for eczema and dermatitis. Unlike prescription products, these allow us to communicate directly with customers, educating them about our offerings in a way that we normally can only do with doctors or pharmacists.”
Cosmoderma (cosmetic dermatology) clinics also drew the attention of visitors. Sahar Taisir, supervisor at Lavida Clinics, said: “Our strategy was to offer discounts on cosmoderma services. Anyone registering for treatments at our booth, whether for skin, hair, or body laser services, would receive special offers.”
Hospitals and medical centers emphasized the importance of comprehensive healthcare.
Dr. Rawan Gari, OB-GYN consultant at Lavender Medical Complex, said: “Our clinic takes care of women from puberty to menopause. We provide premarital counseling, contraceptive guidance, pregnancy follow-up, gynecological consultations, fertility support, and sexual health services.”
Dr. Hanin Radwan, OB-GYN consultant at Aya Clinic, said: “We offered discounted services and free consultations on IVF, routine pregnancy checkups, and pediatric care.”
Korean beauty trends were also on display, highlighting the global influences shaping skincare preferences.
Panel discussions ran throughout the three days of the event and featured leading experts sharing insights on the latest trends, sustainable practices, and holistic approaches in health and beauty.
