DUBAI: US Dutch Palestinian model Gigi Hadid was spotted in New York City this week filming a commercial for US cosmetics brand Maybelline.
Hadid wore a dark indigo denim jumpsuit with sharp, structured shoulders and short sleeves.
The runway star was photographed beside a branded truck wrapped with promotional material for what appears to be an upcoming Maybelline launch called Brow Inserts. (Getty Images)
The piece featured golden-brown contrast stitching and button details down the front, paired with a wide black leather corset-style belt that accentuated her waist. She finished the look with pointed black ankle boots.
The runway star was photographed beside a branded truck wrapped with promotional material for what appears to be an upcoming Maybelline launch called Brow Inserts. The product seems to be dual-ended, featuring a brow pencil on one side and a brush on the other.
The truck displayed the words “precisely filled, buildable volume, fuller, multiplied,” highlighting the product’s promised results.
This is not Hadid’s first collaboration with Maybelline. She has been working with the brand for 11 years, appearing in campaigns and promoting its products.
One of her recent projects was the Super Stay lip line. In photos shared on Instagram in August, she wore a deep red shade while sipping a hot drink from a paper cup.
“Was thinking about what I want to say to promote our new SuperStay colors … and it had me reminiscing … how wild to have been signed to my @maybelline family for eleven years now??! she wrote to her 76.3 million followers.
“I have been lucky enough to represent so many products over the years for this brand. I’m so proud of everyone I have had the chance to work with and see grow at Maybelline,” she added.
“Was going to make a cute lil caption about NYC… but really just need to tell you that SuperStay (matte AND vinyl ink) is the most non-transferable lipstick I’ve ever used.”
She added: “I’ve not only spent 12+ hour shoot days in this, I wear it to events, dinners, theme parks, halloween with my daughter!!! It really is THAT good. My non-affiliated makeup artist friends agree.”
She has also fronted campaigns for products including the Sunkisser Hazy Matte Blush, Super Fluff Brow Mousse, Tattoo Studio Liquid Liner and Plump Lifter Gloss, among others.