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DUBAI: ������Ƶ actress and filmmaker Sarah Taibah has nabbed a role in a social media campaign for US luxury jewelry house Tiffany & Co.

The actress shared a post on her Instagram account, in which she goes about her day adorned in various pieces by Tiffany & Co.

“Sketchbook in hand, eternal sunshine of a stormy mind, and days rarely slow down. Absolutely in (love) with HardWear by @Tiffanyandco, it’s been my little talisman throughout,” she captioned the short clip.

The HardWear collection draws on a design from 1962, according to the brand.

“HardWear is an expression of love’s transformative strength. Like New York, the city in which it was born, the collection embodies an enduring resilience and ability to be free,” the label wrote on its website.

The collection features necklaces, bracelets and earrings with interlocked links, veering into a more industrial aesthetic than the dainty jewelry the house is known for.

Taibah shows off a pair of diamond encrusted earrings, along with a necklace and watch from the collection that was handcrafted in Switzerland.

Taibah shot to fame for her show “Jameel Jeddan,” the first local production that was wholly created and starred in by a ������Ƶ woman.

The plot of the 2022 release was anything but typical. Strong-headed Jameel wakes up from a five-year coma and is forced to finish her last year in high school and rejoin an unfamiliar society.

As a coping mechanism, she begins to experience glitches in the form of an animated alternative reality.

Taibah is working on an offbeat Saudi romcom “A Matter of Life and Death,” which she wrote. The film is being directed by Anas Batahaf and will star Taibah and Yaqoub Al-Farhan.

Her collaboration with Tiffany & Co. is not the first time she has worked with a global luxury brand.

In February, Spanish fashion house Loewe unveiled a Ramadan campaign directed by Lebanese-Sudanese auteur Dana Boulos and starring Taibah and ������Ƶ Olympic rower Husein Alireza.

The cast included Omani artist Mays Almoosawi, Kuwaiti visual artist Najd Al-Taher, Emirati film director Sarah Al-Hashimi, Kuwaiti DJ Cascou and Bahraini contemporary artist Salman Al-Najem.

DUBAI: Bahraini label Noon by Noor presented its Spring/Summer 2026 collection titled “Mirage” at London Fashion Week, with the designers drawing on art and the concept of memories for inspiration.

“Mirage is about the beauty of what you can’t quite hold onto. The shimmer of fabric as it catches the sun, the way a silhouette disappears into light. We wanted the collection to feel like that — delicate, fluid, always changing depending on how you see it,” co-founder Shaikha Noor Al-Khalifa said in a released statement.

Founded in 2008 by Shaikha Noor Al-Khalifa and Shaikha Haya Al-Khalifa, the brand is known for its blend of relaxed tailoring and refined detailing. The designers, who are cousins, both studied fashion in the US and returned to Bahrain to launch their label, which combines masculine tailoring with subtle feminine details.

This color palette for their latest line, which was unveiled at London’s Somerset House over the weekend, boasts white, pale gold, khaki, dark red and cherry blossom pinks. Lightweight fabrics used in the collection blend metallic cotton mixes, cotton silk voiles, linens, silks, viscose silk, challis, silk chiffons and georgette.

“Mirage” also features embellishments in the form of cotton cord, handcrafted knotted belts and tops, printed silks in patterns designed by the brand, trompe l’oeil appliques and pintucks.

One highlight on the runway included a raincoat spliced at the waist with a macrame belt, while dresses were ethereal and flowing.

Production remains largely based in Bahrain, with the brand committed to preserving craftsmanship and creative control locally. In 2024, Noon by Noor opened a boutique at the Ritz-Carlton in Manama, further cementing its presence in the region. 

One of the only Arab labels on the international fashion week schedule — besides Paris Fashion Week — the Bahraini brand previously showed its collections at New York Fashion Week before switching to London.

In February, the Fall/Winter 2025 collection was presented in the British capital with a salon-style display at Somerset House.

The designs were inspired by Bahrain’s architectural landscape, specifically the work of Swiss architect Christian Kerez, whose multi-story car parks in Muharraq have become a cultural hub.

The four car parks were commissioned by the Bahrain Authority for Culture and Antiquities as part of a wider preservation and development project in the city, which served as the Bahraini capital until 1932.