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Al-Futtaim BYD KSA, the official distributor of BYD, a global tech leader and pioneer in New Energy Vehicles, has launched the highly anticipated BYD SHARK 6, ������Ƶ's first-ever plug-in hybrid pickup. 

As the global pickup market expands, the SHARK 6 arrives as a game-changing addition, seamlessly blending commercial utility with premium passenger comfort.

Positioned as a premium, versatile lifestyle vehicle, the BYD SHARK 6 is engineered to meet the evolving demands of modern drivers. 

It leverages BYD’s pioneering PHEV technology, combining the convenience of traditional refueling with the high performance, efficiency, and sustainability of electric propulsion. 

This innovative approach aligns with the objectives of Saudi Vision 2030, supporting a cleaner and more diversified energy future.  

"The launch of the BYD SHARK 6 Super Hybrid marks a pivotal step in redefining mobility in the Kingdom," said Jerome Saigot, managing director of Al-Futtaim BYD in KSA. 

"It’s more than a vehicle, it’s a statement of power, innovation, and sustainable progress. With the SHARK 6, we’re delivering not just a drive, but a lifestyle built for the future," he added.

This landmark launch represents a significant milestone in ������Ƶ's automotive landscape, reinforcing BYD’s commitment to innovation and long-term investment in the Kingdom.

At the heart of the SHARK 6 is the DMO Super Hybrid Off-road Platform, an in-house innovation by BYD that delivers nearly 430 horsepower, equivalent to a 4.0L V8 engine, through an intelligent electric four-wheel drive system. 

This dual-mode architecture eliminates range anxiety while enabling exceptional performance across both off-road and urban environments.

The SHARK 6 also sets a new standard for vehicle architecture and safety. It features BYD’s Cell to Chassis technology, integrating the ultra-safe BYD Blade Battery directly into the high-strength steel frame. 

This design increases torsional stiffness, enhances battery protection in harsh off-road conditions, and allows for a flat rear floor, significantly improving passenger space and ride comfort.

The premium driving experience is further elevated by a double-wishbone independent suspension on both the front and rear, a feature typically found in luxury SUVs, which provides exceptional comfort and agility. 

Furthermore, with its electric-driven mode covering over 80% of typical driving conditions, the SHARK 6 achieves an industry-leading NVH (noise, vibration, and harshness) level for a near-silent and serene journey.

Technologically advanced, the SHARK 6 is equipped with a 540° panoramic view camera, offering full visibility of surroundings and undercarriage. The vehicle-to-load function transforms the pickup into a mobile power station, ideal for powering tools at a worksite or appliances during outdoor activities like camping or grilling.

The launch event was held at Riyadh Arena and brought together media representatives, influencers, customers, and sub-dealers for an exclusive first look at BYD’s cutting-edge hybrid technologies.

Looking ahead, BYD KSA is preparing to unveil even more models, expanding its portfolio of innovative electric vehicles tailored to meet the evolving needs of the Kingdom’s market. This commitment is part of BYD’s global vision to accelerate the transition to new energy mobility through continuous technological advancement.

The all-new BYD SHARK 6 is available for customers in ������Ƶ starting Oct. 1.

Strengthening its footprint across the Kingdom, LuLu Retail officially opened its 70th store in ������Ƶ, located in the suburban area of Taif. This store marks a significant milestone in LuLu’s expansion strategy and demonstrates its ongoing commitment to the Saudi retail market.
The new LuLu Hypermarket was inaugurated by Abdullah bin Khamis Al-Zaidi, mayor of Taif, in the presence of Nasser Huwaiden Thaiban Ali Alketbi, consul general of the UAE in Jeddah; Fahad Ahmed Khan Suri, Indian consul general in Jeddah; and Yusuffali M.A., chairman of LuLu Group.
Also present on the occasion were Ashraf Ali M.A., executive director of LuLu Group; Mohamed Haris Puthiyaveettil, director of LuLu ������Ƶ; Noushad Madathiparambil Ali, regional director of LuLu western region, ������Ƶ; and other senior officials.
The opening not only represents a strategic retail development but also aligns with ������Ƶ’s Vision 2030 by supporting community growth and job creation.
“We are proud to support ������Ƶ’s Vision 2030 by expanding our retail footprint across the Kingdom,” said Yusuffali. “This new hypermarket is designed to enhance the shopping experience for the people of Taif while contributing to local economic development and providing employment opportunities for the community.”
The new hypermarket covers an impressive 195,770 square feet, offering a wide range of products and services under one roof. Shoppers can enjoy a supermarket, fresh food section, Lulu Connect electronics, a fashion store, a department store, BLSH beauty products, and Eye Express optical services. The store also features an upgraded food court to meet modern consumer needs.
To ensure convenience, the store includes six self-checkout counters and approximately 500 parking spaces. The launch was accompanied by attractive introductory offers across various product categories.
“This expansion reflects LuLu’s commitment to delivering quality products and services while supporting the Kingdom’s broader economic and social development objectives,” a statement said.
During the inauguration ceremony, Yusuffali also acknowledged the efforts of LuLu’s staff members who contributed to the making of the shattered glass art in Alkhobar that won a Guinness World Record and presented a memento to them. This artwork, created as the official emblem for the Saudi National Day celebrations, was a tribute to the Kingdom.