RIYADH: Riyadh Fashion Week 2025 puts the spotlight on ĀÜĄņŹÓʵās fashion industry, with homegrown powerhouses Atelier Hekayat and Abadia taking center stage.
Both labels delivered striking displays that merged cultural heritage with contemporary design, with the creative head of each label talking to Arab News about what it means to take part in the annual event.
Atelier Hekayat presented its latest collection on Thursday with a poetic and theatrical line titled āA Ticket to the Theater,ā inspired by the transformative magic of performance, according to show notes. With flowing silhouettes, bold cuts, and intricate embellishments, the presentation paid homage to those who bring stories to life behind the scenes ā both in theater and in fashion.
Atelier Hekayat presented its latest collection on Thursday with a poetic and theatrical line titled āA Ticket to the Theater.ā (Supplied)
āThis collection is a tribute to every soul who has ever stood behind the curtain,ā Alia and Abeer Oraif, the sister designers, told Arab News. āThe silent heroes who made us laugh, cry, and believe in magic.
ĢżāWe wanted to celebrate the moment a woman embraces herself with love and grace,ā they explained. āItās a story of self-love and confidence reborn under the spotlight.ā
Presenting their work in Riyadh carried special significance for the brand. āThis yearās participation means the world to us,ā they said of Riyadh Fashion Week, which runs until Oct. 21. āItās a celebration of our journey ā of who we are and where we come from.ā
Closing the second day of Riyadh Fashion Week, Saudi label Abadia presented a resonant collection grounded in heritage and elegance. The designs featured voluminous soft silhouettes, sophisticated layering, and rich textiles including silk, velvet, and wool. A warm palette of browns, creams, and golds paired with muted pastels and deep burgundy created an atmosphere of reflection and strength.
The creative force behind Abadia is Shahd Al-Shehail, who co-founded the brand with her aunt, Naeema Al-Shehail.
Saudi label Abadia presented a resonant collection grounded in heritage and elegance. (Supplied)
āThis collection is very personal to me,ā the designer told Arab News. āIt is inspired by my grandfatherās story when he was young and ventured into the sea to mark his coming of age.ā
That coming-of-age journey became the emotional anchor of the collection, symbolizing courage and growth. āIt reminded me of what it means to choose courage over comfort,ā she said. āTo surrender, and to embrace the unknown.ā
Through this lens, Abadia drew inspiration from the legacy of pearl diving communities, paying tribute to the resilience of the women who upheld their families during the menās long absences at sea. The collection seamlessly blended strength and softness ā a balance that lies at the heart of the brandās identity.
āThis year feels different,ā the designer said. āIt feels like a moment of coming full circle. Our brand has grown, but our purpose remains the same: to honor our roots while continuing to evolve with courage and intention.
ĢżāIt is more than just a show,ā she said of the event in the capital. āIt is a chance to share our story with the world, to celebrate Saudi creativity, and to highlight the craftsmanship that defines our work.ā
Ģż