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RIYADH: Diriyah Gov. Prince Fahd bin Saad bin Abdullah has praised the Ministry of Environment, Water and Agriculture for developing the date production sector in the Kingdom and enhancing the quality of dates as a national product.

He highlighted the ministry’s support programs for farmers and initiatives that add value to dates, aligning with Vision 2030 goals, the Saudi Press Agency reported.

His remarks came during the inauguration of the Diriyah Dates Season and accompanying exhibition, which runs until July 24.

The event, organized by the National Center for Palms and Dates, aims to boost the sale of Saudi dates locally and globally, and provide an insight into Diriyah’s heritage through cultural and social activities.

The exhibition features booths for date vendors, processed date products, palm by-products and items from family-run cottage industries. It also has restaurants, cafes, food trucks, workshops for adults and children, a date auction zone and a horse parade.

The Ministry of Culture is also represented with a booth showcasing artisans specializing in palm-based crafts as part of the Year of Handicrafts.

The Kingdom’s palm and date sector is growing rapidly. According to figures from the General Authority for Statistics production surpassed 1.9 million tonnes in 2024, with SR1.7 billion ($453 million) worth of dates exported to 133 countries, up significantly from the previous year.

This growth reflects the Kingdom’s strong production capacity and government efforts to improve quality, expand global outreach and develop supply chains.

RIYADH: Following the success of the City Hub event in Buraidah, Qassim region, the initiative has now reached Baha as part of a nationwide mobile entertainment tour.

The event has already attracted attention in earlier stops, including Jazan, Alkhobar and Hail, according to a Saudi Press Agency report.

Organized by the General Entertainment Authority, it runs in Baha until July 25, offering entertainment for all segments of society.

The initiative supports Saudi Vision 2030 goals to diversify entertainment and tourism, and improve quality of life, the SPA added.

City Hub in Baha offers live shows, electronic games, educational corners, family zones and food stalls. The event runs daily from 5 p.m. to 1 a.m., combining local identity with modern elements to enhance the visitor experience.

The opening day saw strong attendance from residents and visitors, who enjoyed experiences new to the area. Tickets are available through the WeBook app, which also provides the daily schedule and show details, the SPA reported.

City Hub has become a successful model for mobile entertainment across the Kingdom, tailoring each edition to the host city’s character.

Its arrival in Baha reflects the authority’s commitment to diversifying entertainment, promoting local content, and fostering jobs and investment to improve quality of life.