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Perfume Expo in Jeddah highlights region’s booming fragrance market

The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (Supplied)
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The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (Supplied)
The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (Supplied)
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The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (Supplied)
The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (AN photo)
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The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (AN photo)
The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (AN photo)
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The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (AN photo)
The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (AN photo)
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The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (AN photo)
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Updated 15 sec ago

Perfume Expo in Jeddah highlights region’s booming fragrance market

The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season. (AN photo)
  • Visitors can attend workshops, participate in discussion sessions with experts, and create personalized scents at the interactive fragrance lab until Oct. 26

JEDDAH: The Perfume Expo at Jeddah Superdome has drawn large crowds since its opening as part of Jeddah Season, bringing together innovation and the rich heritage of perfumery for fragrance lovers and industry professionals alike.

The 11-day event features more than 90 local, regional, and international brands and features new launches, exclusive offers, and interactive experiences designed to highlight the artistry and heritage of perfumery. 

Visitors can attend workshops, participate in discussion sessions with experts, and create personalized scents at the interactive fragrance lab until Oct. 26.

Bashayer, manager at Al-Graphy Company, said: “We organized the fragrance lab where visitors can choose three oils from a selection of 24 to create their own personalized perfumes. It’s a hands-on experience that allows them to learn about perfumery while crafting a scent that is uniquely theirs.”

Omar Slami, operations manager at Albait Alamarati LLoud, noted the strong turnout and customer engagement.

“Our collection spans perfumes, hair mists, body splashes, oud incense, and intricately designed incense burners that reflect Saudi culture and heritage,” he said.

For regional brands like Oman-based Thoughts of the Gulf, the expo provides a valuable platform to introduce new products. 

Majed Abdullah, the company’s general manager, said: “Saudi customers always welcome us warmly, and we truly enjoy returning to this market.”

The brand’s booth is staffed entirely by Omani employees, reflecting their commitment to local expertise and cultural authenticity.

Saudi brands also stand out. Mayadah Mozaffer, founder of CAPT., told Arab News: “Our focus is on sports and youth culture. Each perfume we offer reflects a different personality.”

Khaled Ahmed, marketing manager at Awad Alakaber, emphasized the deep cultural link between Saudis and perfume. 

“We started with perfumes and oud, later expanding to handmade oud burners. Perfume plays a key role in Saudi culture, it’s not just about smelling good, but it can also be a sign of (individuality),” he said.

Visitors echoed that sentiment. Hamed Algharbi, 32, said: “Young Saudis really know their perfumes and have clear preferences. We’ve grown up using different ouds for occasions like Eid and weddings. The expo featured so many rich and intense fragrances that choosing a favorite was both exciting and a bit challenging.” 

For professionals like Emaad Abdurraheem, manager at Noir Perfume, the expo provides valuable insights into customer behavior.

“Finding the perfect scent is a personal journey, some stick to a signature brand, while others explore fragrances that reflect their experiences. The process of discovering what suits you is always enjoyable and enlightening,” he said.

Beyond the retail area, visitors can enjoy interactive displays of Eastern and Western fragrances alongside live music and entertainment, adding to the event’s vibrant atmosphere. 


Countdown on to Diriyah Season 2025

Diriyah Season returns next month with a range of cultural and artistic programs. (SPA)
Diriyah Season returns next month with a range of cultural and artistic programs. (SPA)
Updated 18 sec ago

Countdown on to Diriyah Season 2025

Diriyah Season returns next month with a range of cultural and artistic programs. (SPA)
  • Celebration of Saudi culture, hospitality to be held across city from Nov. 1
  • Events will showcase nation’s heritage, arts, architecture

RIYADH: Diriyah Season returns next month with a range of cultural and artistic programs designed to celebrate Ƶ’s hospitality and heritage.

Ahlam Al-Thunayan, director of the Diriyah Season, said this year’s event would be held across the city’s historic districts.

“We have structured this entire season’s programming to honor and celebrate historic Diriyah. Everything we are doing is anchored in the heritage sites,” she told Arab News.

“There will be a range of knowledge-sharing, educational programs and various interactive and cultural activities.”

The season’s slogan is “Where You Experience Legacy,” which Al-Thunayan said, “evokes the history of Diriyah, the cradle of the Saudi state and embodies its values of pioneering pride and generous hospitality.”

The program, which gets underway on Nov. 1, would feature more events than ever before, she said.

Among them is the Hal Al-Qusoor exhibition in At-Turaif district, which will give visitors unprecedented access to royal and imam palaces and provide an insight into Diriyah’s political and social life. The stately buildings include the former home of Imam Abdullah bin Saud, the last imam of the First Saudi State.

Also in At-Turaif is the Tyn Festival, which will provide a platform for architects and other specialists to explore the evolution of building techniques.

The Diriyah Storytelling Festival in Al-Bujairi district will examine the relationship between traditional and modern storytelling and feature prominent Saudi and international authors.

Zallal will open its heritage complex to showcase Saudi culture, alongside the Sada Al-Wadi program, which celebrates folk arts with poetic and musical performances.

In Al-Murayih district, the Layali Al-Diriyah program will present live music, art showcases and culinary experiences. Souq Al-Mawsim in Al-Tawalie district will highlight Kyoto’s culture to mark 70 years of Saudi-Japanese diplomatic relations.

Finally, the Minzal program offers guests a luxurious experience overlooking Wadi Safar, reflecting Saudi hospitality.

“All programs were designed to preserve the natural environment, enhance the region’s economic and tourism landscape, with a priority on empowering Saudi artisans and talents and attracting strategic partnerships with local and international institutions,” Al-Thunayan said.


Drought-resistant tamarisk tree helps fight desertification in Ƶ

Drought-resistant tamarisk tree helps fight desertification in Ƶ
Updated 19 October 2025

Drought-resistant tamarisk tree helps fight desertification in Ƶ

Drought-resistant tamarisk tree helps fight desertification in Ƶ
  • Tamarisk had been used extensively in ancient times, such as in making tools and roofs and doors for houses
  • Capable of withstanding harsh conditions, it is among the trees now being propagated under the Saudi Green Initiative

BURAIDAH: The tamarisk tree, a plant species being planted under the Saudi Green Initiative, has long played key economic, social, agricultural, and geographical roles in Arabian society.

Fahd Al-Sawaji, a local desert plant enthusiast, said the tree had extensive social uses in ancient times, including the manufacture of plowing tools and equipment for drawing water from wells.

Its wood was also used to make roofs and doors for houses, as well as for leather tanning, Sawaji told the Saudi Press Agency.

The tamarisk tree has been used to make tools, furniture and house parts. (SPA)
The tamarisk tree has been used to make tools, furniture and house parts. (SPA)

Resistant to drought and tolerant of salty soil, the tamarisk (scientific name: Tamarix aphylla) is one of the native species being planted across the Kingdom to fight desertification. The other ancient tree species being planted are the acacia, juniper, sidr, and ghaf trees.

The tamarisk’s rapid growth and the beauty of its drooping branches also make it an ideal choice for farms and gardens.

Although the foliage resembles the evergreen juniper, tamarisk is a deciduous tree, which means its leaves are shed seasonally, according to plant experts. (SPA)
Although the foliage resembles the evergreen juniper, tamarisk is a deciduous tree, which means its leaves are shed seasonally, according to plant experts. (SPA)

Ƶ is home to approximately 2,234 known natural plant species, many of which are concentrated in the southwestern mountain regions such as Asir and Baha, which get significant amounts of rainfall.

The Ministry of Environment, Water and Agriculture is making noteworthy significant efforts to develop vegetation cover and protect the environment by planting millions of trees, launching awareness campaigns, and enacting laws and regulations.

The ministry is also establishing special centers to combat desertification, enhance biodiversity, reduce pollution, and encourage sustainable practices to preserve the environment.


Lord Vaizey lauds Saudi focus on culture as part of Vision 2030 reforms

Lord Vaizey lauds Saudi focus on culture as part of Vision 2030 reforms
Updated 19 October 2025

Lord Vaizey lauds Saudi focus on culture as part of Vision 2030 reforms

Lord Vaizey lauds Saudi focus on culture as part of Vision 2030 reforms
  • Former UK minister calls for closer bilateral ties at Arab News event at University of Westminster
  • Event reflects university values of “open dialogue, diversity, and mutual respect,” says Vice Chancellor Dibyesh Anand

LONDON: Former UK culture minister Ed Vaizey, now a member of the UK’s House of Lords, praised Ƶ’s growing investment in culture and creativity during an event hosted by Arab News at the University of Westminster on Oct. 17.

The evening, held at Fyvie Hall, featured a special screening of “Rewriting Arab News,” a documentary marking the Saudi newspaper’s 50th anniversary and chronicling its digital transformation.

Speaking after the screening, Vaizey said cultural understanding and partnership are key to building lasting connections between the UK and Ƶ.

He described culture as “the soul of the country” and urged both nations to engage on “equal footing.”

He said: “For someone like me, who has been culture minister in the UK, where it’s a constant battle to get my colleagues in government to understand the power and value of culture, to understand that the investments you make in culture reap so many dividends — economic dividends, but also spiritual dividends — to see Ƶ taking culture so seriously as part of its Vision 2030 is a wonder to behold.”

Friday’s event, held at Westminster’s Regent Street campus, included a panel discussion featuring Arab News Editor-in-Chief Faisal J. Abbas, left, and Dibyesh Anand, University of Westminster’s deputy vice-chancellor for global engagement and employability. (AN photo)

The former minister highlighted the strength of Ƶ’s $20 billion creative industries sector, which is projected to grow to 3 percent of GDP and reach $48 billion by 2030. He called it one of the Kingdom’s fastest-growing non-oil sectors and a major opportunity for collaboration with the UK.

“The ties between the Kingdom of Ƶ and the United Kingdom run long and deep, as you well know, and they’re only increasing,” he added. 

Vaizey is currently involved in projects with cultural consulting firm BOP, Riyadh-based arts organization Edge of Arabia, and the Saudi-UK Creative Forum to strengthen cooperation between the two countries’ creative industries.

He said much of his work is intended to “bring Saudi changemakers together with British changemakers on an equal footing.”

He added: “In fact, it may well be long past (the point where we need to ask if) Ƶ is able to sit at the table and teach cultural institutions in the UK about innovation and change and how to keep pushing forward in terms of cultural novelty and cultural invention.”

Vaizey, who served as culture and creative industries minister from 2010 to 2016, was part of a British delegation that attended the inaugural Cultural Investment Forum in Riyadh in September.

Former UK Culture Minister Ed Vaizey, now a member of the UK’s House of Lords, praised Ƶ’s growing investment in culture and creativity during Friday’s event hosted by Arab News at the University of Westminster. (AN photo)

“I thought it was very telling that it was the (Saudi) minister of investment and the (Saudi) minister of planning that opened the conference to talk about how important culture is to the soul of their country,” he said. “But, to be blunt, it was also a cultural investment conference — a recognition that by investing in culture, you help grow your economy in so many different ways.

“The Middle East, and Ƶ in particular, is possibly the most economically and culturally dynamic region in the world,” he added. “It’s really exciting. There is an element of confidence and ambition that is very hard to find anywhere else.”

The event, held at Westminster’s Regent Street campus — home to Britain’s oldest cinema, brought together academics, students, diplomats, and professionals from the UK and the Arab world.

It included a panel discussion featuring Faisal J. Abbas — Arab News’ editor-in-chief — and Dibyesh Anand, the university’s deputy vice-chancellor for global engagement and employability.

Anand described Westminster as “a global university with London energy,” noting that the evening celebrated values central to education, including open dialogue, diversity, and mutual respect.

“I don’t even need to tell you how challenging it is for universities to navigate tensions (that have) to do with conflict that can take place elsewhere,” Anand said. “We do that. We have to do it. We have to navigate. But we also understand societies have to navigate. Professionals have to navigate. Countries have to navigate.”

IN NUMBERS:

• 3% Share of Saudi GDP that will come from creative sector by 2030.

• SR81bn Kingdom’s investments in cultural infrastructure since 2016.

(Source: Saudi MoC)

Anand said institutions such as the university must teach students “the art of navigating complexity,” adding that Westminster’s values include “academic freedom” and “freedom to think differently.”

“That does imply that you may have different views from me,” Anand said. “You (may) have a similar view, you may have a completely contradictory view, (and that is fine) so long as we do not dehumanize each other.

“So, we want to have a space as a university where we talk about it,” he added.

Anand, who invited Westminster alumnus Abbas to return for the screening, said the partnership reflected the university’s longstanding global ethos.

In his remarks, Abbas — a 2009 Westminster graduate in marketing communications — reflected on Arab News’ evolution alongside the broader transformation of Ƶ.

Echoing Vaizey’s comments, he said Vision 2030 — the Kingdom’s blueprint for economic diversification — “is, by default, an outward-looking plan” that requires strong international partnerships.

“The United Kingdom has the know-how, the experience, and the knowledge to help us reach where we can, in terms of cultural industries,” he said.

“My point is, whether it’s in culture, whether it’s in nuclear energy, whether it’s in defense, whether it’s in artificial intelligence, you need to go to the countries in the world that have the best practices and have the experience and have knowledge transfer and work with them.”

Friday’s event, held at Westminster’s Regent Street campus, included a panel discussion featuring Arab News Editor-in-Chief Faisal J. Abbas, left, and Dibyesh Anand, University of Westminster’s deputy vice-chancellor for global engagement and employability. (AN photo)

Abbas also spoke about Ƶ’s growing diplomatic role, noting that it is leveraging its religious, political, and economic weight to help mediate regional and global conflicts.

“To quote the famous comic writer Stan Lee: ‘With great power comes great responsibility,’” he said. “This is why you see (Saudi) foreign policy focusing on things like trying to negotiate between the warring parties in Sudan; trying to get the rest of the world to recognize the Palestinian state, the two-state solution; trying our hand in mediating between Ukraine and Russia. That stems from that belief and that philosophy that a stable region and a stable world is better for our economy and better for our society.”

Abbas concluded by offering a glimpse into the newspaper’s future, confirming Arab News’ upcoming AI initiative. The project, developed with regional startup CAMB.AI, will be unveiled on Oct. 22 at the FIPP World Media Congress in Madrid.

The AI-powered translation system will make Arab News available in 50 languages, allowing it to reach nearly 80 percent of the world’s population — a fitting milestone as the publication enters its next 50 years.
 


52-day pre-winter season begins in Ƶ

52-day pre-winter season begins in Ƶ
Updated 18 October 2025

52-day pre-winter season begins in Ƶ

52-day pre-winter season begins in Ƶ
  • Abdullah Al-Musa, a researcher in the agricultural calendar in the Asir region, said the season begins on Oct. 16 each year and consists of two lunar phases, each lasting 26 days

RIYADH: The Kingdom has entered the 52-day pre-winter transitional season, marking the shift between fall and winter as temperatures drop and rainfall chances rise, a change welcomed by residents, farmers and off-road enthusiasts.

Abdullah Al-Musa, a researcher in the agricultural calendar in the Asir region, said the season begins on Oct. 16 each year and consists of two lunar phases, each lasting 26 days, according to the Saudi Press Agency.

Mild daytime temperatures, cool evenings, and the formation of cumulus clouds make this period ideal for farm activities and outdoor excursions. (SPA)

He added that signs of the season’s arrival include the passage of migratory birds across the Arabian Peninsula, honey harvesting and the eastward shift of clouds due to the western jet stream.

The period brings mild daytime weather, cool evenings and the formation of rainy cumulus clouds, making it ideal for farming and outdoor trips. It also helps revitalize wildlife and stimulate the natural ecological cycle across much of the Kingdom.

 


Ƶ strengthens health ties at Cairo meeting

Ƶ strengthens health ties at Cairo meeting
Updated 18 October 2025

Ƶ strengthens health ties at Cairo meeting

Ƶ strengthens health ties at Cairo meeting
  • Ƶ’s participation “reflects its dedication to global health initiatives and building integrated health systems, contributing to Vision 2030 goals and fostering a healthier regional and global future

RIYADH: Saudi Minister of Health Fahad AlJalajel concluded his participation in the 72nd session of the WHO Regional Committee for the Eastern Mediterranean in Cairo, Egypt, from Oct. 15–17.

He held bilateral meetings with counterparts from Egypt, Pakistan and Iran to enhance health coordination, ensure equitable access to medical services, support emergency response efforts and combat polio in the region, according to a Saudi Press Agency report.

AlJalajel also met WHO Regional Director for the Eastern Mediterranean Dr. Hanan Balkhy to discuss improving access to transformative health solutions and accelerating universal health coverage.

Additional meetings with health sector experts focused on strengthening health system resilience and promoting regional cooperation on shared challenges.

In the Kingdom’s speech at a session with the Executive Sponsors of the Polio Legacy Challenge, the minister reaffirmed Ƶ’s commitment to supporting international and regional efforts to eradicate polio, improve health services and enhance quality of life.

Ƶ’s participation “reflects its dedication to global health initiatives and building integrated health systems, contributing to Vision 2030 goals and fostering a healthier regional and global future,” the SPA reported.